1) What are best resources on Facebook PPC in 2020?
I'm looking to start campaigns to promote downloads for my free app.
I have a huge email list of users, so can create a lookalike audience and all that, but I don't know the details and tricks and don't want to sink huge amount to learn them, so would rather follow a courses from an expert.
Are there any recommended high quality courses for this specifically with 2020 FB changes?
Any advice will be much appreciated. Please don't recommend WSOs
2) Which free tool could I use to research where my competitors are running ads?
I recall there being a tool where I entered my competitor FB page or product page and it showed what kind of ads and when they were running them. Basically you could learn their ad strategy from it.
What tool was it? Are there free versions available?