When we all go to do FB ads we start with our main niche as the interest, or at least the main interest of the niche we are marketing in. We then go down to what they may be interested in and so it continues.
We test these against each other until we have one winner left. Best image, copy, CTA, etc. Yet now we have left a huge load of potential customers on the table.
Why would you leave so many lying there.
What I mean is that your winning advert may have interest A and B as the best as these give you the best response and ROI. Yet in interest C and D there is a crowd asking for help so why would you ignore them?
I know that they may not be ignored per say, yet when agencies talk as do those that use FB ads a lot this seems to be what they are implying.
Here's my deal, you ignore them and give me the ads and the interest sets that you have stopped and I shall run them. Is that a good deal?
In short the problem is so many interests and so much needed to find the 'sweet spot'.
Here's what I mean just to clear up any clouds in the way....
My girlfriend and I enjoy cooking. She enjoys crochet as well, she enjoys baking bread. I enjoy fishing and reading fiction.
If someone was targeting bread bakers that enjoyed cooking then my girlfriend would be included and I wouldn't. Yet I may be interested in what s being advertised. How is this issue resolved with interest targeting? I kept it simple. ;-)