My PPC Strategy (Newbie)

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  • PPC/SEM
  • |
I tried throwing 800 kw into an ad group on Adwords. I let it run for 3-4 days.

I kept the kw that got impressions and then i removed kw with no impressions.

I let it run for another 3-4 days then i paused kw with no clicks and focused on clicks/ctr.

I make sure to measure kw by how they compare to the average statistic.

For kw that have no conversions but 5-15 clicks i pause.

For kw that have conversions but have a high cost/conversion i lower the max cpc by half.

Currently have a bunch of subscribers but no sales.

Any advice...would help.
#newbie #ppc #strategy
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