Some of these tips include:
- Visual ads: Nailing the visual elements of ads on Facebook is critical. This means positioning products correctly. Facebook had this to say:
"Put your products front and center so your audience knows what you're advertising and why. You can also state your brand message so customers start to associate it with your products."
- Branded Packaging: Facebook notes the importance of branded packaging in ad copy:
"This can help enhance customer experience and make the package seem like a gift, especially during the holiday season. Personalized touches can be as simple as adding a handwritten note or anything that shows how you care about your customers."
- Branded packaging can entice a customer to buy a product, especially when the experience is personalized.
- Spend where it counts: Facebook says brands should employ retargeting in their ads. This is an effective strategy to generate sales, as 70% of page visitors are likely to convert when retargeting is in play.
Facebook commented on retargeting, stating:
|"Advertise to people who have visited your website, app, store or Facebook Page, or who have already purchased your products or services. Retargeting people who are already familiar your brand gives them another opportunity to consider your products"|
These hints are likely to be welcome as brands rush to create ad campaigns in time for the festive season. To see the rest of the tips, feel free to visit the original article!