The author says that launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include:
- Audience: Who are you trying to reach and why? Consider demographics, top concerns / problems your offerings can solve, and awareness level of your brand and your offerings.
- Goals: What are your business goals and how do those goals align with trackable campaign goals?
- Channel selection and budget distribution
- Campaign assets
You can download the PPC campaign launch checklist from MoreVisibility right here.