To Google Ads Experts - Why Are Campaign's Impressions So Much Less Than forecast's Impressions!

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  • PPC/SEM
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Hello Folks

I hope you are well

I have launched an ad campaign on Google recently but got much fewer impressions than I saw in Google forecast! Knowing that the bid was 10 cent for each keyword in Google forecast and got 50K impressions, while in the campaign the bid was 30 cent for each keyword and got only 800 impressions! This was over a period of 30 days.

Of course the keywords are the same and I used the exact match in both cases.

Is there an explanation for that?

Is the daily budget the problem?
#ads #campaign #experts #forecast #google #impressions
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  • Profile picture of the author Awais_Afzal1
    Originally Posted by Mamymilan60 View Post

    Hello Folks

    I hope you are well

    I have launched an ad campaign on Google recently but got much fewer impressions than I saw in Google forecast! Knowing that the bid was 10 cent for each keyword in Google forecast and got 50K impressions, while in the campaign the bid was 30 cent for each keyword and got only 800 impressions! This was over a period of 30 days.

    Of course the keywords are the same and I used the exact match in both cases.

    Is there an explanation for that?

    Is the daily budget the problem?
    There are 2 types of bid suggestion by google keyword planner. One is First Page Bottom Side & Second One is First Page Top Side. Both have different bid suggestion. Furthermore, there must be high search volume because google works based on auction. If there are more competitors in specific period of time then no matter what google will suggest you they will charge you based on auction as per time. Furthermore you should focus on your quality score. Follow its parameters such has High CTR, Ad Relevance & Landing Page Experience. Try to optimize your quality score it will help you to surpass your competitors in terms of bid price.
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    • Profile picture of the author Mamymilan60
      Originally Posted by Awais_Afzal1 View Post

      There are 2 types of bid suggestion by google keyword planner. One is First Page Bottom Side & Second One is First Page Top Side. Both have different bid suggestion. Furthermore, there must be high search volume because google works based on auction. If there are more competitors in specific period of time then no matter what google will suggest you they will charge you based on auction as per time. Furthermore you should focus on your quality score. Follow its parameters such has High CTR, Ad Relevance & Landing Page Experience. Try to optimize your quality score it will help you to surpass your competitors in terms of bid price.
      My quality score for all keywords 8/10
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      • Profile picture of the author Awais_Afzal1
        Originally Posted by Mamymilan60 View Post

        My quality score for all keywords 8/10
        Try to check Auction Insight after couple of days. It will show you where actually you are standing as compare to your competitors. I am sure you are getting low impression share because of low bid or your competitors are using automated bidding strategy while you may be using manual bidding strategy.
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        Online Books For Sale in Pakistan
        Ketab.pk Call:0092321407630

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  • Profile picture of the author Alex Merchant
    There are various factors that affect your delivery here
    1) Quality score
    2) Manual bidding/Automated bidding
    3) 1st page top results/1st page bottom results
    4) Ad relevance
    5) Landing page experience
    Hope this helps.
    I follow kuware.com for Marketing related information.
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