I hope you are well
I have launched an ad campaign on Google recently but got much fewer impressions than I saw in Google forecast! Knowing that the bid was 10 cent for each keyword in Google forecast and got 50K impressions, while in the campaign the bid was 30 cent for each keyword and got only 800 impressions! This was over a period of 30 days.
Of course the keywords are the same and I used the exact match in both cases.
Is there an explanation for that?
Is the daily budget the problem?