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Facebook ads after IOS 14.5 update

by paulwalkercreative
4 replies
  • PPC/SEM
    • |
I've had some fantastic advice on the web but wanted to open this question to the whole community. One thing that is still puzzling me is targeting. I'm led to believe that one of the issues with iOS 14.5 is the inability for Facebook to track outside of the platform. This is what's confusing from my point of view, being in the wedding photographer i use basic targeting - age, gender, location and the only demographic is relationship status - Engaged, this has worked for years. All of the above targeting is available via facebook data so don't understand why results are down. I have tried this week running a very successful ad from 12 months ago, identical in every way. Fatigue isn't the issue as with it being within the wedding industry, clients change, they go from engaged to married and newly engaged couples replace my target audience. The previous 5 years of February have been the busiest month for bookings, however, this year we have had zero bookings. All seems very strange to me.

Any clarification would be amazing.
#145 #ads #facebook #ios #update
  • Profile picture of the author WF- Enzo
    Administrator
    Facebook released a statement about how iOS 14 limits your advertising efforts - https://www.facebook.com/business/ap...-ads-marketing
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  • Profile picture of the author WF- Enzo
    Administrator
    Addendum - iOS 15.4 will not prompt users to ask if they want to enable Apple personalized ads for their Apple ID.

    https://www.forbes.com/sites/kateofl...h=5da50b95115a
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  • Profile picture of the author AlexBackerZ
    I wish I did not update my iPhone at all. it asked me to enter my iCloud password and I could not remember it(
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    • Profile picture of the author WF- Enzo
      Administrator
      That's on you and not the iPhone update.

      Either way you can just reset your iCloud creds.

      Originally Posted by AlexBackerZ View Post

      I wish I did not update my iPhone at all. it asked me to enter my iCloud password and I could not remember it(
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