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ppc campaign plan feedback!

by devdev
3 replies
  • PPC/SEM
    • |
Hello all - I believe i have the basics of a plan and i would like some thoughts on it

1. i have carried my my kw research against my competition and have produced a list of kws that historically my competition has been active in their ads over the last two years
2. I have created two campaigns - each with 3 ad groups. Each ad group with include search terms that include a common word that will be my lead h1 headline in my ad
3. i) My orig plan was to start with manual ppc only and managing just these two campaigns - adjust them manually each day
ii) Or should i consider phrase match instead?
iii) or perhaps run each kw twice in each ad group (one manual one phrase match)

not much of a plan - but this is where i am

i'd appreciate some feedback on each stage if anyone is kind enough to help me :-)
#campaign #feedback #plan #ppc
  • Profile picture of the author devdev
    amendment - sorry - what i meant to say in point 3 was:

    3. i) My orig plan was to start with exact match ppc only and managing just these two campaigns - adjust them manually each day
    ii) Or should i consider phrase match instead?
    iii) or perhaps run each kw twice in each ad group (one exact, one phrase match)
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  • Profile picture of the author shahanazakter
    I'd recommend one campaign with three ad groups, each containing the search terms you want to bid on. Within each ad group, set up your ads as you would like them to appear, including your leads and call to action. You'll then have a small handful of ads that you can target to specific pages on your site. This will help with overall organization and limit maintenance work, since everything should be contained in one campaign.
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  • Profile picture of the author ThomasQ
    Hi, I would wait 1 week and not adjust the campaign everyday. On weekends there is sometimes different traffic than on workdays, I would wait and then I would adjust it separately for weekends and workdays.
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