My company is planning to start some promotion campaigns via google AdWords and FB ads.
However, we don't have any concepts of budget setting. I am a new marketer, but being assign to handle this. If i just want to increase brand awareness at the first stage. How can I allocate the budget? and how much should I propose?
Here's some background:
* increase community members (Telegram /FB/ Discord)
* My employers don't have any budget in mind, want me to counter propose to him
Anyone can give me a direction. thanks