New PPC Salary Report Details How Much PPC Pros Earn

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A new article on Search Engine Journal reports that a new report offers fresh data about PPC jobs and salaries, revealing what professionals are earning around the world.

A worldwide survey of paid search professionals provides a clear picture of what they're earning across various sectors and locations. Duane Brown, CEO and Head of Strategy at Toronto-based ad agency Take Some Risk Inc. has released his seventh annual PPC Salary Survey.

Using responses submitted by 715 digital marketing professionals worldwide, its goal is to provide salary transparency to ensure all PPC professionals are fairly compensated. Using data collected in February 2022, this report includes information from Australia, New Zealand, Canada, the U.S., India, the U.K., the Netherlands and other European countries.

This 111-slide report includes an includes a significant amount of data, including salary breakdowns by region, employer type, experience and gender. Some key insights include:
  • The average salary for PPC professionals ranges from $45,875-$174,215 in the U.S., $52,000-$149,000 in Australia and New Zealand, €37,900-€67,330 in Europe and $45,250 to $154,250 in Canada, depending on experience.
  • The gender pay gap persists within the search marketing industry, with males with 10-15 years of experience earning an average of 11% more in the U.S., 19.2% more in the U.K. and 15.2% more in Europe. This gap exists across experience levels.
  • From 2021 to 2022, average salaries in the field have grown by approximately 6.5% in the U.S., 5% in Canada, 6% in the U.K, and 11% in Europe. Average salaries in Australia and New Zealand have remain largely unchanged.
  • Wages for entry level PPC positions have decreased in most regions in the past year. In Canada and Europe, while they have grown, they are still below 2020 numbers.
  • In-house and agency salaries remain roughly equivalent, while freelancers tended to outearn both, with an average compensation of $96,335 in the U.S., £44,500 in the U.K. and €68,672 in Europe.

Average Salary Comparisons

For a better understanding of the figures in this report, we have compared estimates and averages from a variety of sources:

Paid Search Analyst, entry level - Toronto, Ontario
  • Duane Brown - $40,000
  • Glassdoor - $46,920
  • - $57,500

PPC Specialist, 3 years' experience - New York, NY
  • Duane Brown - $93,625
  • Glassdoor - $77,009
  • Indeed - $83,119
  • LinkedIn - $75,000

Senior Digital Marketing Manager, 5 years' experience - London, UK
  • Duane Brown - £56,600
  • Glassdoor - £63,305
  • LinkedIn - £62,500
  • Totaljobs - £52,000

Paid Search Specialist, 8 years' experience - Berlin, Germany
  • Duane Brown - €55,566
  • Glassdoor - €57,740
  • Paylab - €63,876
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