Ad extensions maximize your visibility in search engine results. Here's how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help. Not all ad extensions are created equal and they serve different marketing purposes.
Whether it's on Google Ads or Microsoft Ads, ad extensions can help maximize your visibility in the search results and improve ad performance. Ad extensions also allow for additional or more detailed messaging that doesn't fit in the base ad copy, even with the new RSA format.
Here are four PPC ad extensions you should be using today:
- Image Extensions: Image extensions are available worldwide. Consumer's visual experience when browsing products and services online have become more critical in recent years. Image extensions help to create a more visually appealing search ad to engage with potential customers. To begin using dynamic image extensions, navigate to the Extensions tab of your account and click on Add dynamic image extensions.
- Structured Snippets: Structured Snippets are the "no brainer" of ad extensions. They list specific aspects of your product or service. After selecting a suitable header, enter the values - such as "free WiFi" or "pool" for amenities.
- Price Extensions: Price extensions are a great alternative for advertisers that don't have product feeds and can benefit from showcasing products and services with price points. Price extensions are presented in the search results below the main ad text and can be useful in attracting greater attention to the ad as well as driving to deeper content on the advertiser's website.
- Call Extensions: Call extensions serve a phone number with your ads that redirect to the official phone number. These are still highly relevant as an ad tactic as mobile has become the primary device for many searchers. Advertisers who have avoided call extensions in the past should take a second look.