Performance Max Campaign affecting previously high performing Smart Shopping Ads Campaign

by cnq
0 replies
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I created a new Google Ads performance max campaign for all products for the e-commerce company I work for. The new Pmax campaign had been generating far less revenue than the old smart shopping campaign; so I switched back to the previously high performing Smart Shopping Ads campaign for all products (by pausing pmax). But, all on a sudden, the old Smart Shopping Ads campaign is also providing much less revenue at a pretty bad ROAS. Now, as Pmax campaign is currently performing better than the old campaign, I have to run pmax campaign.

Why the smart shopping ads campaign which had been performing very well almost every single day suddenly stopped performing? Is it because a new performnace max campaign was introduced? Optimising the pmax campaign further is my only way forward?

Best regards,
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