I'm interested in your take on this. What does it mean, and how do you improve topical authority on your site. I mean, in practical everyday terms.
Unless you've been running your business from under a rock somewhere, you've probably heard the term "authority" thrown around a lot when it comes to search engine optimization. In SEO, the higher the perceived authority a page has, the better the chance of ranking well in organic searches.
In other words, if you want your content to rank high on Google, you need to create authoritative content. By creating quality content, you're building trust with both visitors and Google. Quality content helps your reputation and increases your chances of being found on search engine results pages (SERPs).
Authority, in this context, is a measure of trustworthiness or credibility. For search engines, it describes the level of importance given to a particular webpage or site. For example, Google uses authority signals to determine how vital certain pages are for user searches.
Topical authority is a measure of authority you earn through quality content. More high-quality, informative articles mean more people will trust your website as an authoritative resource on a specific subject matter. For example, a blog post about SEO written by a well-known expert in their industry would carry more weight than a post from a beginner or someone who hasn't established themselves as an authoritative expert on a topic.
On the other hand, a post from a brand-new company wouldn't carry as much weight because no one knows or trusts them yet. If that's been your problem, how did you conquer it?
I mean, topical authority can also be significant if you understand your audience and what they're looking for on the internet, right? Or was it something else for you?
Bottom line. No matter what your business or industry, and how you approach SEO - I want to know your own past and present authority problems, and how you worked through them. Let's come up with our own list of tips.