What do you think? Are title tags a Google Ranking factor?
- PPC/SEM |
An association between page titles and Google search rankings exists as strongly today as in the early days of SEO. People of all levels of SEO knowledge agree that optimising page titles is vital to success in search.
So, how could you argue?
Page titles are the most visible component of Google's SERPs; it's easy to conclude they carry weight as a ranking factor.
But, here's the ting.
More optimisation is not necessarily better. Optimisation can cross the line into manipulation. That's when you're writing for search engines before actual people. Historically, Google devalues ranking factors when the level of manipulation reaches a pint where it's dragging down the quality of search results.
A prime example of this is domain names, which Google once valued so highly that it was difficult to rank without keywords in your URL. That's a thing of the past, and now it's equally possible to rank with an obscure brand name in your URL as it is with a keyword-based domain.
As Google search matures, it's logical to wonder if page titles may go in a similar direction. Will Google eventually get fed up with the spam and reduce the weight of the page title ranking factor? Who knows what's in store for the future, but we haven't reached that point yet. There's no question about Google's algorithms considering page titles.
Instead, the questions around page titles are:
- The extent to which title tags are valued.
- How much they matter to the bigger picture of a website's search optimization.
I'd like to hear your own answers to those questions. Hit me up!
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