Thanks for taking a moment to check out my thread.
I've dabbled in Facebook advertising in the past, and I'm trying to get back into it in a bigger way.
Before, it seemed like being super detailed and really creating a very targeted audience was the way to go.
I've tried that, and my ads didn't go anywhere. (They got very few clicks)
Then I tried a super broad audience with one interest. As a result, my ad for employment with our organization received many clicks.
And, retargeting not audience has seemed to be a very productive approach.
I started researching online, and it seems these days, very broad targeting, then re-targeting audiences or look-alike audiences is the best way to go.
Could someone give me some pointers on the best way to create a Facebook audience these days?