Best way to approach building a Facebook audience these days?

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  • PPC/SEM
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Hello there,

Thanks for taking a moment to check out my thread.

I've dabbled in Facebook advertising in the past, and I'm trying to get back into it in a bigger way.

Before, it seemed like being super detailed and really creating a very targeted audience was the way to go.

I've tried that, and my ads didn't go anywhere. (They got very few clicks)

Then I tried a super broad audience with one interest. As a result, my ad for employment with our organization received many clicks.

And, retargeting not audience has seemed to be a very productive approach.

I started researching online, and it seems these days, very broad targeting, then re-targeting audiences or look-alike audiences is the best way to go.

Could someone give me some pointers on the best way to create a Facebook audience these days?
#approach #audience #building #days #facebook
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  • Profile picture of the author Troy Arrandale
    Originally Posted by wheelstb View Post

    And, retargeting not audience has seemed to be a very productive approach.
    Before I reply to your question, could you explain what you mean here? Do you mean retargeting "that" audience has seemed to be a very productive approach?

    I know how I built an audience, but it wasn't targeted at all. It was very broad, like worldwide, had a simple 'feel good' image and message, and it was only for likes on my new fan pages so I could repost my helpful Youtube videos on them that I'd put up and give google/youtube social proof.

    I'd love to read the answers that come in for you.
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    • Profile picture of the author wheelstb
      Thank you so much for the quick reply. I appreciate it.

      What I meant with that statement was retargeting the broad audience was very successful. I do not remember exactly what the characteristics of the audience was.

      Can anyone tell me how to look up the characteristics of an audience you used?

      Thanks
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  • Profile picture of the author Janvi Arora
    Creating a Facebook audience can be a great way to target your advertising and content to specific groups of people. Here are a few tips for creating a successful Facebook audience:
    1) Start by defining your target audience. This can include age, gender, location, interests, and behaviors.
    2) Use the Facebook Audience Insights tool to learn more about your target audience. This can help you understand their interests, behaviors, and demographics, which can inform your advertising strategy.
    3)Use custom audiences to target people, including people who have visited your website, engaged with your posts, or signed up for your email list.
    4) Use lookalike audiences to target people, including your existing customers.

    Using the tools and insights available to you, you can create an audience tailored to your business and more likely to engage with your content.
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  • Profile picture of the author toysoldier80
    Id check this out https://www.facebook.com/business/in...ience-insights - Gives insight on targeted people to grow your audience on Facebook instead of having a broad spectrum. This allows you to pinpoint to the people and groups on Facebook, with extreme accuracy, the people who would be interested in your business.
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