Pinterest experiments with a new premium ad format
- PPC/SEM |
A new ad product that enables businesses to contact users from a more prominent spot within the mobile app is presently undergoing alpha testing on Pinterest.
The "Premiere Spotlight" ad, the new format's working name, offers advertisers 24-hour access to a premium location on the Pinterest app's search page. As a consequence, they may interact with Pinterest users while they use one of the app's key functionalities, looking for pins, concepts, and inspiration.
The cost of the advertisement is not yet known because it is in the alpha testing stage and might change before it is released more widely. For this feature, Pinterest undoubtedly chooses particular businesses and creative kinds. Moreover, Pinterest's maximum-width video format will be used for all advertisements.
When the new ad type would become more widely accessible, Pinterest did not specify.
Almost 450 million individuals use Pinterest, and women and younger demographics are the platform's biggest fans.
The app's crucial search page might now be a prominent location for marketers thanks to the new advertising style. Also, Pinterest's focus on premium video content is consistent with the rise in demand for video advertising.
Chime in.
The "Premiere Spotlight" ad, the new format's working name, offers advertisers 24-hour access to a premium location on the Pinterest app's search page. As a consequence, they may interact with Pinterest users while they use one of the app's key functionalities, looking for pins, concepts, and inspiration.
The cost of the advertisement is not yet known because it is in the alpha testing stage and might change before it is released more widely. For this feature, Pinterest undoubtedly chooses particular businesses and creative kinds. Moreover, Pinterest's maximum-width video format will be used for all advertisements.
When the new ad type would become more widely accessible, Pinterest did not specify.
| "We're constantly looking for ways for advertisers to reach the people who come to Pinterest with commercial intent," a spokesperson said. "As we continue to build a suite of products to drive performance across the full funnel, we're exploring a new takeover feature that showcases a brand in a new premium, exclusive placement." |
The app's crucial search page might now be a prominent location for marketers thanks to the new advertising style. Also, Pinterest's focus on premium video content is consistent with the rise in demand for video advertising.
Chime in.
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