1. Keyword expansion and refinement
2. Ad copy A/B testing
3. Landing page optimisation (this is ubiquitous, but a must)
4. Audience targeting and segmentation
5. Ad schedule and geo-targeting
6. Budget and bid management
On my local service business website I have 72 pages indexed and 432 not indexed. https://prnt.sc/dYJLZwKgg4tR The "Crawled - currently not indexed" pages keep slowly increasing when looking in my ...