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I can't create a remarketing Facebook campaign

by BluesPlayer
2 replies
  • PPC/SEM
    • |
Hi everyone. I'm interested in creating a remarketing campaign on Facebook Ads. Studies have shown that cold traffic converts at a very low rate (about 1%). The Rule of 7 says that it takes, on average, 7 touchpoints in the customer journey before the site visitor decides to buy my product. It's important to show retargeting ads that get seen by the people who clicked on my ad and visited my product page.


I plan to use the Reach Objective to do this. So far, I have 50 people in my view content custom audience (people who clicked on my ad and saw my product page).


The problem is that I get a Facebook error message that says my custom audience is too small.



Can you please help? How many people do I need to have in my custom audience in order for remarketing to work? Thanks
#campaign #create #facebook #remarketing
  • Profile picture of the author Kay King
    I have 50 people in my view content custom audience
    FB recommends you have several hundred people in your custom audience. Often the best answers on how to use FB ads comes from Facebook. The link below gives info on increasing your custom audience.



    https://www.facebook.com/business/help/237515166435276
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  • Profile picture of the author Stella Warren
    I would recommend you to increase the size of your audience as their is no fix number but 50 is very less.
    I would suggest some step:
    1) If you have some relevant custom audience then combine it to increase your target audience size.
    2) Try to increase you budget of Ad Spend, it will reach larger audience.
    3) For Re-marketing create quality and unique content and show your creativity.

    I hope you find it helpful..!!
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