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Meta Ads: Multiple Product Categories in a single Advantage+ Campaign?

by FirstBIKE Africa
2 replies
  • PPC/SEM
    • |
Hi :-)

Quick question:

On Meta Ads:

If you are selling a variety of products (in our case: bikes, scooters, rollerskates etc) and each set of products has its own ad creatives and it's own landing or collections page where you will send the customers to.

Is it best to put all of the ads into a single Advantage+ Campaign?

Or is it better that each product category should have its own Advantage+ Campaign so that you can allocate budget to each campaign (prodcuct category) separately?

If you do create multiple campaigns, will they be competing against each other?

Thanks

Michael
#ads #advantage #campaign #categories #meta #multiple #product #single
  • Profile picture of the author alen johnson
    To keep costs and performance under control, it is best to develop distinct Advantage+ campaigns for every product category. Although there may be some competition across campaigns, Facebook's algorithm reduces overlap.
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  • Profile picture of the author OnlineProxy
    Hey Michael,

    It's best to create separate Advantage+ campaigns for bikes, scooters, and roller skates. This gives you more control over the budget and lets you tailor the message for each product. Just keep in mind that if the campaigns target similar people, they might compete with each other. You can avoid this by adjusting the audience or using exclusions. If you want something simpler, a single Advantage+ campaign could work, but it won't be as specific.

    Hope this helps!
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