Geotargeting in TikTok Ads

10 replies
  • PPC/SEM
  • |
Hello everyone,

I have a TikTok account registered in Spain, and when managing promotional campaigns, I can only target regions within Europe. Is there any way to expand the promotion to Latin America?

I have tried to find information on this, but I haven't been able to resolve my doubts. I would appreciate any insights on geographical restrictions in TikTok Ads and possible solutions.

Thanks in advance.
#ads #geotargeting #tiktok
  • Profile picture of the author Monetize
    Originally Posted by Sing000 View Post

    Hello everyone,

    I have a TikTok account registered in Spain, and when managing promotional campaigns, I can only target regions within Europe. Is there any way to expand the promotion to Latin America?

    I have tried to find information on this, but I haven't been able to resolve my doubts. I would appreciate any insights on geographical restrictions in TikTok Ads and possible solutions.

    Thanks in advance.

    You should address this question to TikTok Ads staff so
    that they can tell you exactly what is available to you.

    As to other solutions, maybe you can set up additional
    TikTok accounts (if it is permissible) and try to generate
    organic traffic to promote your products.

    Work with what you have and carry on.
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    • Profile picture of the author Sing000
      Thank you. Yes; I contacted TikTok support just yesterday to ask.

      I shouldn't change or use a different account because I'm not promoting products. I'm promoting the musical project I lead (I'm a composer). And I'd like to expand it beyond my region. But TikTok only lets me select Spain and surrounding countries to promote.
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      • Profile picture of the author Monetize
        Originally Posted by Sing000 View Post

        Thank you. Yes; I contacted TikTok support just yesterday to ask.

        I shouldn't change or use a different account because I'm not promoting products. I'm promoting the musical project I lead (I'm a composer). And I'd like to expand it beyond my region. But TikTok only lets me select Spain and surrounding countries to promote.

        That is very wonderful.

        I wasn't suggesting that you set up additional TikToks to buy ads,
        but to promote your product/project organically.

        I have several TikToks but I am not the arbiter of their rules.

        You can always set up other social media accounts elsewhere,
        and/or have other people promote you as well.

        Good luck to you!
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  • Hey!
    TikTok usually limits targeting based on the account's billing country. Since your account is registered in Spain, it only allows European targeting.
    If you want to target Latin America, you'll need to create a new TikTok Ads account with a billing country from that region (like Mexico or Colombia).
    Hope that helps!
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  • Profile picture of the author Jamell
    I think you should directly email tik tok to get the information.

    If you don't get a response use Facebook ads .
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  • Profile picture of the author Vy Huynh A
    Personal TikTok Ads accounts are usually restricted from targeting globally, you could look into renting agency ads account if you want to target people from other countries/regions.
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  • Profile picture of the author toulouse
    If your tiktok account was made in Spain, then you are only allowed to advertise in Spain.

    Tiktok's rules are so stupid...

    It's not even that you can advertise in another EU country as said above. No. You can only advertise in the country of your account. Period.
    Signature

    120k monthly visitors - Crypto and Casino Website - always looking for new profitable partnerships

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  • Profile picture of the author OnlineProxy
    Yes, this is a known limitation-TikTok Ads accounts registered in Spain are restricted to targeting European regions due to billing country and account setup. To target Latin America, you can create a new ad account with a LATAM billing profile or work with a certified TikTok agency based there. Partner agencies often have broader access and can run campaigns on your behalf. Alternatively, setting up a Business Center linked to regional accounts can help manage multi-region campaigns effectively.
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  • Profile picture of the author BisonClick
    You'll need to create a TikTok Ads account that's registered in a LATAM-supported region (like Mexico or Colombia) to target Latin America. The ad account's business registration location determines the available geo-targeting options.
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  • Profile picture of the author NovabeyondLtd
    Advertising accounts indeed offer more features than personal accounts.
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