Firstly I have NEVER previously setup a PPC campaign on any other platform. I chose 7search as baby steps only because I knew it was easy to setup. Although I'm not a total newbie, I've been a bit of a dabbler for a couple of years, until finally seeing enough evidence PPC/CPA is the real way forward. I'd also like to give a big shout out to PPC Coach whose information via his training has been immense. And also gleamed some very useful info from Lukepeerfly too via his blog.
The first campaign I setup from a Maxbounty offer yielded a sale within a few hours, and then more kept trickling in over the course of the week. I've also read a number of case studies- apart from PPC Coach and Lukepeerfly, Greedy too- where they made positive ROI on campaigns.
So from my experience so far this is the broad formula I've seen used and followed.
-Setup multiple campaigns- some offers just don't convert. Initially I picked offers by looking at EPC- and whilst this amy be a good "general" guide" the figure could be skewed as it's probably an overall figure taking into consideration all traffic sources. You simply have to test.
-Keyword research- obviously. The 7search keyword tool is actually okay. I didn't use the Google keyword tool (or whatever it's called now) at all. I've done some campaigns where I've pulled off a lot of keywords (over 200) and others where I've picked just 40 by manually selecting.
-Spying on good ad copy using Ispionage/Spyfu etc- I tend to look at ads that appear in high-ish positions and have been around a while. Also having read quite a few sales books/guides I would say my copy writing skills are above average (picking impulse and call to action words, embedded commands and the odd bit of NLP thrown in)
-Being VERY viglant in blocking bad sub Ids. My first campaign was making a marginal profit until I noticed nearly 100 clicks from one source, with no conversions which as soon as I saw this source I blocked it on 7search, and by ROI has shot up. I'm aware some traffic from 7search could be from bots etc so act on them fast. Maybe where this is where many fall down on.
-Raising bids, analysing page rank, impressions, clicks. To ensure your keywords are getting impressions, clicks.
-Be vigilant in tracking/calculating spend per keyword/ROI. The tracking software setup was pretty tricky and gave me a headache actually, but now that I've done it a few times I can setup and run a new campaign in 15 minutes. In fact of all the "technical" steps this was the hardest, but very important.
-Hunting for markets- I did a fair bit of research into what kind of offers convert generally and then specifically 7search. although to be fair ultimately you'll only know once it's running...
-Talking to my affiliate manager- she pointed me to the first offer/campaign and was pleased as the offer converted immediately. I did also ask some quite specific questions such as within niches, and how offers were setup.
So far so good. I've read that if an offer converts well on search, it will convert much better so i guess the next phase (apart from finding more profitable keywords and campaigns on 7search) in my plan is to scale up to Bing or somwhere similar. Any suggestions?