by myown
16 replies
  • PPC/SEM
  • |
Hello guys, at what time of the day should i set up my PPC campaign? Should it even be daytime or in the evening? I'm a little confused.
#campaign #hours #ppc
  • Profile picture of the author Al amin
    None can say this until proper testing.
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  • Profile picture of the author MargoJones
    Pretty sure you have to test first, but do you know facebook just introduced day parting on their platform?

    You can access it from your power editor..

    once you have at least ran your campaign for couple of days 24 hours and gotten conversion, you should definitely be able to see the pattern and see the time you are converting the most
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    • Profile picture of the author myown
      Thank you guys!! I want to start my very first campaign ever today. Wish me luck
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      • Profile picture of the author xojads22
        Originally Posted by myown View Post

        Thank you guys!! I want to start my very first campaign ever today. Wish me luck
        Good Luck, haha, maybe share with us what you find.
        Signature

        Join http://network.xojads.com. Top offers, quickly payment, professional support.

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      • Profile picture of the author mshoaibaslam
        Banned
        [DELETED]
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        • Profile picture of the author optimize
          Hi there,

          Just want to give you two or three quick tips...

          If it is a new account make sure,

          (i) set your budget for your ad campaign, 10x more than your maximum CPC per keyword. Even if you don't spend it all. It will help to build your account history.

          (ii) Make sure that within the campaign settings you see the ad rotation to be evenly throughout the day. Not accelerated. This will make sure you get the data you need for hour by day.

          (iii) Make sure you look at the devices. You can't do a 100 % mobile oriented campaign anymore on the content network...but you can assign weights so make sure your landing pages are responsive for desktop/tablet.

          Hope this helps you out a bit.

          Let me know if you need some extra help.

          Thanks
          Jan
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  • The dayparting in Adwords is a nice feature to have. But I suggest running 24/7. There are few reasons to run it less than that as you'll be missing out on those searching when your campaign is off.
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  • Profile picture of the author ChrisBa
    Originally Posted by myown View Post

    Hello guys, at what time of the day should i set up my PPC campaign? Should it even be daytime or in the evening? I'm a little confused.
    To start, set it for all, then once you get enough data then you can adjust on what your peak hours are for your campaign.. until you let it run you will not know
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    • Profile picture of the author myown
      Thanks again guys. I'm using bing and my first day was frustrating because they're charging my credit card and no money goes through to my bing account. I have made a new thread on this.
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  • Profile picture of the author CorrineMartin
    how come they were charging you and still no money went to the ad account? Better contact them, might have been a silly glitch!
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  • Profile picture of the author toprankdigital
    Hello, the most effective way to choose the hours to run is to run your campaign for a short while, then head over to the dimensions tab. View time > hour of the day which will show you how the performance of your accounts vary by hour. you can then use this data to choose which hours of the day to run your adverts and set bid modifiers to increase your bids a peak performance times.
    Signature

    CEO of Toprankdigital a leading Sheffield based PPC Management agency

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  • Profile picture of the author DeboraSa
    It depends on the niche you are in but I normally weekends and late afternoon hours are the biggest money-bringer for me so far in weight loss niche on FB..

    But obviously it will be different from person to person..
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  • Profile picture of the author Greedy
    Look for a pattern in the stats. I just avoid the middle night, but all depend on the offer.
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  • Profile picture of the author Beastmob
    it depends on your niche and a lot of testing.
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  • Profile picture of the author badboy_Nick
    Originally Posted by myown View Post

    Hello guys, at what time of the day should i set up my PPC campaign? Should it even be daytime or in the evening? I'm a little confused.
    When you setup your campaign doesnt really matter, as you should keep it paused until it is done and ready to launch. I however launch mine early in the morning usually midweek so I can get a good run ... and potentially pause on weekends if necessary due to the fluctuations.

    I find its always best to launch any new PPC campaign on a Monday or Tuesday morning.

    Nick
    Signature
    Read my incredible story: www.affiliatechamp.co.uk
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  • Profile picture of the author Marty Foley
    You can use Google Adwords' or Bing Ads' scheduling feature to automatically adjust bids, or to pause and resume campaigns based on the time-of-day or day-of-week. You'll likely find that certain times/days are more profitable than others, and can save money by reducing bids or pausing ads at certain times.

    But be careful with dayparting, it can be a two-edged sword. Make sure you let the data show the best times to run ads.

    You may discover peak times when more visitors convert and thus pause campaigns or adjust bids accordingly.
    The potential problem is that there's a time delay between visit and conversion, which varies by market, etc.

    Which means you can hurt performance with dayparting if you only take peak conversion times into consideration, and not considering peak "search funnel entry" times.

    In Adwords, you can get an idea about how many hours or days it takes from first ad impression or click to conversion, using the Search Funnels tool at:
    Tools > Conversions > Search Funnels > Time Lag.

    That information can help you do smarter dayparting.

    ~ Marty Foley
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