From Negative to Positive - You Cannot Neglect AdWords Campaigns
- PPC/SEM |
A Neglected Google Shopping Campaign Before & After
There is a huge difference between neglecting AdWords campaigns and giving them the attention they deserve regardless of ad type. If you do not monitor and adjust your bidding and continue to test your adaptations then you could be losing precious ad dollars.
Extreme Neglect - The "set it and forget it" mentality does not work for Google Shopping campaigns. All too often busy store owners try to begin to advertise but then pay little to attention to important tasks such as monitoring CPC and adjusting their budget strategy.
Lack of Experience - It is extremely expensive to hire an in-house marketing manager to create, optimize and monitor your Google Shopping Campaigns or handle any aspect of your Google advertising. Doing it yourself could result in mind blowing losses each month.
We recently adopted an account that had been running Google Shopping ads over the course of the past 30 days. The result?
Over those 30 days, the account spent $500.00 on those ads
They received 2 Conversions at an Average CPC of $1.70
Those 2 Conversions resulted in only $28.00 in sales
Without factoring in the internal costs of that business and against their ad expenditure alone: Over $400.00 in LOSS
This is a very extreme case of neglect and one that we see quite often. We receive several inquiries a day that solely revolve around "Why am I losing money?" As you can see from the above example the answer is quite simple.
Let's face it, cases like this occur so often due to a number of reasons. Mainly, this happens due to an extreme lack of understanding of Google AdWords, Analytics and Merchant Center. At the same time though, lack of experienced knowledge of how to analyze and track metrics and weigh them against margin, profit and loss can lead to extremely negative results.
We have become accustomed to fixing some of the most egregious examples of neglect of Google campaigns of all shapes and sizes. When it comes to Google Shopping however there really is no excuse. Google Ad campaigns deserve every little bit of attention you can give them. Since we stepped in, the above account has seen such a dramatic positive change we couldn't save it for a case study. What happened?
Average CPC has been reduced to a mere 14 cents!
The campaign received the same number of Conversions (2) in just two days!
The sales totaled $140 with an ad expenditure of ONLY 10$!
Whether or not you are an experienced marketer or a beginner advertiser, not giving Google Advertising campaigns the attention they deserve can lead to disaster. In as little as two days your Google Shopping, Text Ads and Remarketing can see dramatic positive change and we proved it to this client.
There is a huge difference between neglecting AdWords campaigns and giving them the attention they deserve regardless of ad type. If you do not monitor and adjust your bidding and continue to test your adaptations then you could be losing precious ad dollars.
Extreme Neglect - The "set it and forget it" mentality does not work for Google Shopping campaigns. All too often busy store owners try to begin to advertise but then pay little to attention to important tasks such as monitoring CPC and adjusting their budget strategy.
Lack of Experience - It is extremely expensive to hire an in-house marketing manager to create, optimize and monitor your Google Shopping Campaigns or handle any aspect of your Google advertising. Doing it yourself could result in mind blowing losses each month.
We recently adopted an account that had been running Google Shopping ads over the course of the past 30 days. The result?
Over those 30 days, the account spent $500.00 on those ads
They received 2 Conversions at an Average CPC of $1.70
Those 2 Conversions resulted in only $28.00 in sales
Without factoring in the internal costs of that business and against their ad expenditure alone: Over $400.00 in LOSS
This is a very extreme case of neglect and one that we see quite often. We receive several inquiries a day that solely revolve around "Why am I losing money?" As you can see from the above example the answer is quite simple.
Let's face it, cases like this occur so often due to a number of reasons. Mainly, this happens due to an extreme lack of understanding of Google AdWords, Analytics and Merchant Center. At the same time though, lack of experienced knowledge of how to analyze and track metrics and weigh them against margin, profit and loss can lead to extremely negative results.
We have become accustomed to fixing some of the most egregious examples of neglect of Google campaigns of all shapes and sizes. When it comes to Google Shopping however there really is no excuse. Google Ad campaigns deserve every little bit of attention you can give them. Since we stepped in, the above account has seen such a dramatic positive change we couldn't save it for a case study. What happened?
Average CPC has been reduced to a mere 14 cents!
The campaign received the same number of Conversions (2) in just two days!
The sales totaled $140 with an ad expenditure of ONLY 10$!
Whether or not you are an experienced marketer or a beginner advertiser, not giving Google Advertising campaigns the attention they deserve can lead to disaster. In as little as two days your Google Shopping, Text Ads and Remarketing can see dramatic positive change and we proved it to this client.