FB PPC Website Conversions

by mmarc

Posted: 10 years ago 1 replies

PPC/SEM

Hi fellow Warriors

I have a question regarding FB PPC - website conversions option.

I am testing this method at the moment and so far I have not got any conversions but Facebook still has charged me.

Does this option work on impressions or purely by just conversions?

If you have any tips and strategies, i would appreciate very much as well.

Big thanks in advance.

Mari

#conversions #ppc #website

AnthonyCapetola 10 years ago

You probably set the bidding at "Automatically Optimize for Clicks"? If that is the case then you are paying for clicks and not conversions.

If you chose to "Automatically Optimize for Conversions" then you are actually paying as such:

"Your bid will be optimized to get more conversions for your website. You'll be charged each time your ad is served." - Facebook

In other words you are paying for Impressions but not CPM which generally refers to Bid per 1000 impressions.

I would optimize for Clicks - CPC model works best for PPC
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