Does it make sense to start cheaper than Adwords?

9 replies
  • PPC/SEM
  • |
I've always wanted to figure out a way to use PPC to make money. I've decided I'm going to start experimenting.

Since adwords is most likely the most expensive PPC option, would it make sense to start with Bing or 7Search to try to figure out how to do it with less investiment? Or does what you figure out in Bing and 7Search or others really have nothing to do with how Adwords will work?
#adwords #cheaper #make #sense #start
  • Profile picture of the author AnthonyCapetola
    Google controls nearly 70% of the search market share

    Microsoft Sites (Bing) controls something in the range of 17% I believe

    7search is IMHO an absolute fraud. The only thing you'll get is wasted money on bot clicks and spammers.

    How do you plan on using PPC? What is your business plan?
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    • Profile picture of the author dad2four
      I'm thinking about starting out promoting Web Hosting as an affiliate. I'm not really expecting to turning a profit for a while. My hope is just to score a sale, then improve. The less I lose the longer I can maintain a steady account balance so I can keep going. I figure each time I get paid at the day job I'll just throw some more money at it.

      The way I look at is that there is no substitute for experience.

      I saw a comment on some thread last week that resonated. Someone made the statement, nothing will teach you more than using a PPC account filled with your money or something to that affect.

      I've already got a google adwords account and have had it for years. It's been loaded up with just over 100 bucks for a couple years. I'm just trying to decide how to dip my toe in the pool without being immediately drowned. hehe
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  • Profile picture of the author Dennis Ray
    If you are brand new to Google PPC and not exactly sure what to do so you don't lose your entire budget in a hour is to get in contact with Google PPC directly and talk to them first.

    I cannot tell you how many times I have heard people start up their Google accounts and start running a campaign only to have all their deposit money gone in less then a hour and then have Google keep racking up the clicks. One reason is because when you set a budget of $20, it can take 6 to 8 hours for the "Message to get to the server providing the traffic".

    There are other reasons, but like I said... Contact Google first and talk to their PPC people. They will help educate you so that you can control your campaign's better.
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    • Profile picture of the author dad2four
      Originally Posted by DennisRay View Post

      If you are brand new to Google PPC and not exactly sure what to do so you don't lose your entire budget in a hour is to get in contact with Google PPC directly and talk to them first.

      I cannot tell you how many times I have heard people start up their Google accounts and start running a campaign only to have all their deposit money gone in less then a hour and then have Google keep racking up the clicks. One reason is because when you set a budget of $20, it can take 6 to 8 hours for the "Message to get to the server providing the traffic".

      There are other reasons, but like I said... Contact Google first and talk to their PPC people. They will help educate you so that you can control your campaign's better.
      Hey Dennis

      Thanks for the words of caution. I've actually played with Adwords in the past just for fun.

      I've just never taken a serious run at it in an attempt to earn some money.
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  • Profile picture of the author AnthonyCapetola
    Tread lightly in affiliate marketing with AdWords. I really don't have enough experience in affiliate PPC to advise much further. Good luck though!
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  • Profile picture of the author dburk
    Hi dad2four,

    The cost of PPC ads, for the most part, are set by the advertisers. Generally, the more likely you are able to make money on a keyword the higher the cost. If you go for cheap networks you are less likely to make a profit.

    The good news is that if you are just getting started, and want to limit how much you spend, the ad networks allow you to set a daily budget limit. This will help you stay within a budget as you learn the ropes. There is no need to start on cheap networks that are cheap because of the poor quality of traffic.

    As far as selling as an affiliate for web hosting services, that is a tough choice, as web hosting keyword bids are high due to the lifetime value of a customer, and most hosting companies pay relatively small affiliate fees. Most keyword bids are in the range of $10+ for web hosting keywords, so you need to have a very high converting offer to make money purely on web hosting. Most people that do affiliate marketing for a hosting service make money selling something else and fill in a little with web hosting referrals.

    For example, if you are paid $150 per conversion, you will need to convert at nearly 7% to barely break even on $10.00 clicks, and need to convert at rates higher than that to make money. It's possible to make money, but very tough for affiliates unless you have high converting offers and generous affiliate commission rates. While not impossible, it will require a lot of skill and a superior marketing strategy.
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    • Profile picture of the author dad2four
      Originally Posted by dburk View Post

      Hi dad2four,

      The cost of PPC ads, for the most part, are set by the advertisers. Generally, the more likely you are able to make money on a keyword the higher the cost. If you go for cheap networks you are less likely to make a profit.

      The good news is that if you are just getting started, and want to limit how much you spend, the ad networks allow you to set a daily budget limit. This will help you stay within a budget as you learn the ropes. There is no need to start on cheap networks that are cheap because of the poor quality of traffic.

      As far as selling as an affiliate for web hosting services, that is a tough choice, as web hosting keyword bids are high due to the lifetime value of a customer, and most hosting companies pay relatively small affiliate fees. Most keyword bids are in the range of $10+ for web hosting keywords, so you need to have a very high converting offer to make money purely on web hosting. Most people that do affiliate marketing for a hosting service make money selling something else and fill in a little with web hosting referrals.

      For example, if you are paid $150 per conversion, you will need to convert at nearly 7% to barely break even on $10.00 clicks, and need to convert at rates higher than that to make money. It's possible to make money, but very tough for affiliates unless you have high converting offers and generous affiliate commission rates. While not impossible, it will require a lot of skill and a superior marketing strategy.
      Hey Don, thanks for the input. Here is how my brain rationalizes all this.

      If others are paying 10 a click ( and I'm guessing they aren't for the most part at the end of the day ) and turning a profit, they have buyers. Websites can be mimicked or imitated fairly easily, so can ads. If I can create a comparable site, and I can create comparable ads I should be able to achieve comparable results.

      I'd be content if I was losing 50% as long as I was improving and could see that through continued tweaking I could eventually turn a profit. Or atleast move to another niche later and use the skills I gain there to turn a profit.

      I'm happy to hear from the critics.
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  • Profile picture of the author svetod
    Bing is always a good option. If you don't have much experience and want to be more safe, then Bing is a good choice. The traffic is not much, but if you create big campaigns and be patient, you can achieve fantastic results. Competition is lower and CPCs are not high neither.
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    • Profile picture of the author dad2four
      Originally Posted by svetod View Post

      Bing is always a good option. If you don't have much experience and want to be more safe, then Bing is a good choice. The traffic is not much, but if you create big campaigns and be patient, you can achieve fantastic results. Competition is lower and CPCs are not high neither.
      Bing it is anyone know where I can find some kind of offer for starting up a new account?
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