1. Keyword expansion and refinement 2. Ad copy A/B testing 3. Landing page optimisation (this is ubiquitous, but a must) 4. Audience targeting and segmentation 5. Ad schedule and geo-targeting ... [read more]
Hi everyone. I'm interested in creating a remarketing campaign on Facebook Ads. Studies have shown that cold traffic converts at a very low rate (about 1%). The Rule of 7 ... [read more]
The IT giant just signed a deal with the eponymous social media platform to serve sponsored links in Snap's My AI. The screenshot above is a demo of how ... [read more]