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Unread 30th Aug 2009, 01:11 PM   #1
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$$$ The Truth About Affiliate Marketing For Newbies $$$
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During the past two decades, affiliate marketing has quietly grown into a multibillion dollar industry, with projected 13 percent year-over-year increases through 2012 ; making it one of online advertising’s fastest growing segments.
Consider the quality implications of modern pay structures.
When eBay brought its affiliate program in-house last year and analyzed performance data, the company re-examined those traditional notions of affiliate marketing.
Traffic quality demanded attention.
For example, the data suggested that many small affiliates, especially those with relevant content sites, actually do bring more engaged customers and better converting traffic.
Small affiliates with fewer than 100 clicks per day to eBay bring 44 percent more revenue per click than the program average.
Sending buyer traffic from high-quality websites with a positive marketing experience sets the stage for a quality experience on a merchant’s site.
2. Affiliates – Build high quality sites with value-added content, integrating links and ads in user-friendly ways.
The affiliate marketing industry stands to gain much from increased debate and studies about quality, and ways advertisers and affiliates can work together to improve metrics.
The more stakeholders can demonstrate the quality and impact of affiliate marketing, the larger the investments merchants can make in commissions, tools and people that can drive the industry and its best affiliates forward.

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