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Unread 18th Nov 2009, 07:27 PM   #1
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Very confused about web crawling
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I've had Blood Potions on my website now for a few months, yet Google defiantly refuses to list certain items at all. It's a vaguary to me akin to magic, and I certainly don't understand it at all.

Here's the link: The Geekest Link - Blood Energy Potion

So, WHY, after all this time, and endless promotion on various high profile sites, does Google pointledly refuse to list this item on any of the first few pages? And why are meaningless sites with far less relevance listed way higher than my goodies?

I just don't understand it. Can someone please explain it to me?

Thanks in advance.

The Geekest Link - the best place in the UK for cool collectables from across the world. We now have True Blood drinks in stock.

Last edited on 18th Nov 2009 at 07:28 PM. Reason: Clarity
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Unread 19th Nov 2009, 12:01 AM   #2
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Re: Very confused about web crawling
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First off you have about a million keywords listed But, I'm not sure I saw the keywords relating to this page? They're probably there but hard to see with the huge number of words.

We'll start with these keywords for an example,
uglydolls, uglydoll, skelanimals, giant microbes

aliens chess set, collectables, collectables
There is no reference to those keywords on this page. So to make it easy for the search engines you need to cut the list to only relevant content for each page.

I'll assume "blood energy potion", Vampires", "energy drink" are words you would like to get listed for. I could be wrong just guessing from what I see.

One question, have you done any keyword research to see how many searches and how much competition there is for your keywords?

Assuming the words above are what you want listed for you need to start writing articles using those terms in the Title, first and last paragraphs and mixed in the content. Then your Author resource box needs to have those terms used for anchor text links pointing to this page. Make everything you do for that page relevant to that page. This makes it easy for Google to know what your page is about so it can quickly list it correctly.

I also looked at "Gelli Baff" but have no clue if that is a product people are searching for. If it is then use the specific product name in everything you do and use keywords on this page the same as for your Blood Potion page. Narrow everything down to page specific keywords. The same here, you have a million keywords and an unrelated Title in your Meta description.

Make your keywords and page title relevant to what is on that page. Leave all the other stuff out. Do that with every page first then write page specific articles and blog post linking those keywords to your specific page using anchor text such as Gelli Baff, Blood Energy Potion etc..

This gives each page relevance to what people are searching for. If some one wants to buy Gelli Baff the search engines will send them to that page. They can browse all they want from there but they will have found what they wanted first. That's the goal of the search engines, to send people to the most relevant page for what they are searching for.

Hope that wasn't confusing for you.

Steve

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Unread 19th Nov 2009, 04:59 AM   #3
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Re: Very confused about web crawling
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Hi Stephen

Thanks so much for taking the time to write this comprehensive email. So:

It is better to have fixed HTML pages (with unique meta keywords) than a PHP database of products?

What should I have in my main Meta info, as this is so incredibly vague, I never know what to put.

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Unread 20th Nov 2009, 12:56 AM   #4
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Re: Very confused about web crawling
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I assume you're using an eCommerce script? If so then everything is preloaed and comes to you "as is". If that's the case then take those products that will mak you money and build a static page optimizing it foe the right keywords. If that's possible.

My answer would be yes, a Php database will give you the exact same thing it is giving everyone else. That could be part of the problem. If your content, page layout, and meta info is the same as a lot of other peoples then it will be seen as a duplicated affiliate site and Google does not like those. You won't get any search rank if that is the case.

The more unique you can make your site the better it will rank with the serps. To make it unique you don't have to and in most cases shouldn't change the appearance. Simply rewrite the content (wording) so it is unique. Use the keywords as described above for rewriting content.

It's like the original PIPs site everyone gets when they first start, their personal web site. That is actually a great layout and designed very well. Even the color is great for marketing. All that is needed is to maybe add an image of yourself and rewrite or remove and replace all the articles with original content. The sites are great but the content has been duplicated a thousand times.

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Unread 20th Nov 2009, 03:39 AM   #5
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Re: Very confused about web crawling
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Thank you - again!

This really is very very useful information! I'll set about making unique pages at once and see what that does to my searches!

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