2nd Feb 2012, 03:39 AM | #1 |
paul64 War Room Member Join Date: 2011 Location: Perth Western Australia
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The phrase in my "thread title" gets thrown around a lot in network marketing circles these days, and with good reason because becoming a "Leader" within your organization is of utmost importance. While it is true that a heavy duty marketing schedule is needed to push your business forward, without quality leadership your team will flounder. People need to be "lead" at least in the beginning stages of their respective businesses. I personally use an aggressive marketing strategy to build my business and would recommend this to anyone wanting to grow a huge organization. However, just as important is teaching your team to duplicate what you're doing so that you can create both marketing and financial leverage within your business. So, who is considered to be a good leader? In my opinion, it is simply a person who leads by example. What I mean by that statement is this, whatever you want your team to be doing make sure you're doing it first. It's really that simple. For example, when I joined SFI I wanted a team of EA'S with standing orders, so I wasted no time setting up a standing order to gain automatic EA status each month. The result? many have followed my lead, and many have followed the lead in my personally sponsored EA teams. Being a good leader, in your network marketing business, is not a hard thing to do, even if you're a newbie. You may not know much yet, but just by the very fact that you're here in this forum reading all you can get your hands on, tells me that you know more than the average person who has never seen anything like an online network marketing business before. So you already have the makings of a good leader in you, and you'll already be able to help those newbies who come in after you. Helping your new recruits with their initial problems after signing up will cause them to begin viewing you as bona-fide leader. You can do this through emailing every new team member with a personal introduction and an invitation for them to contact you with any problems. A good team leader also continually educates themselves so that they can be of more value to their team members and prospects. To be honest, education never stops and neither should it, because once you think you know it all you begin to lose your edge. Internet marketing is ever changing and, therefore, requires constant study to stay abreast of the latest developments. So if you're serious about building a successful business don't forget to keep up with your education. This forum is an excellent place to begin and continue your educational journey. As far as actually building a network marketing business is concerned, I like to keep it as simple as possible so that I can duplicate myself in others (newbies), and it goes something like this: 1) Become the best leader you can, through education and being an example 2) Aggressively market your business through free and paid advertising, including building an email list (PIPS helps you with this) 3) Teach others to do these three steps (duplication) through emails, webinars, YouTube videos ect. I've trialed YouTube training videos with my SFI team and some people seem to like receiving them more than my emails. So then, become and remain the best leader you can and you'll build a strong business under you. I know there are some exceptional leaders here in this forum; would love to hear your thoughts and anecdotes on leadership especially as it pertains to network marketing. Paul |
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2nd Feb 2012, 08:16 AM | #2 |
WarriorHelp.com War Room Member Join Date: 2004 Location: Clarksville, Tn in the Possum Hollar
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Nice post. Personally, I agree with you that Network Marketing requires you to be a good leader - if that is the role one decides to follow. However, I would add this.. first learn how to spell the leading word "network" i.e. check the thread title (smile). This is what I can attribute to the role of being a leader in any business... ...Surround yourself by people that have the ability to learn, adapt, and act. These people may be your staff and customers, but all of them must... ...have the ability to learn, adapt, and act. Jeffery 100% :-) |
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2nd Feb 2012, 08:47 AM | #3 |
VIP Warrior War Room Member Join Date: 2004 Location: Ontario, Canada.
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Yes, you need to be a good leader but........ You can drag a horse down to the lake, but you can not make him drink the water. You can be a great leader and have a great system in place (PIPS), but not everyone is going to take action. |
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2nd Feb 2012, 04:42 PM | #4 | |
WarriorHelp.com War Room Member Join Date: 2004 Location: Clarksville, Tn in the Possum Hollar
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Are you insinuating that Stone is the Leader that leads people to the water, but cannot make them drink the water. Why does Stone have to make people do anything? He leads people to opportunities and it is the people who are free to decide if they want to drink the water or not... ... meaning a good leader never forces anything on anyone for any reason! Jeffery 100% :-) | |
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2nd Feb 2012, 05:03 PM | #5 |
OffTheWallflowerChild War Room Member Join Date: 2004 Location: USA
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Hi Jeffery - I fixed the spelling in 'Network' - Paul doesn't seem to visit very often - Yes it is true 'you can lead a horse to water but can't make it drink' is real appropriate for this business (and I don't think Tal was saying anything bad about Stone per se) With all Stone and other leaders do for people by way of providing free resources, training, etc., so many will not even lift a finger to use them - then as 'punishment for a job well done' they will pronounce the program and/or leader as a scammer because it didn't 'work'. My favorite saying (and it is my own) is 'No program will work unless we do'. ... work that is. It is a real four-letter word that is avoided by the majority of people who want everything for free and to do nothing to help themselves once they realize 'there is no free lunch' - it is either do the work or pay somebody to do it for you. ... other than that get a job (and I bet all they do is take up a seat there for 8 hours and get paid for it). LOL. |
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3rd Feb 2012, 06:58 AM | #6 | |
paul64 War Room Member Join Date: 2011 Location: Perth Western Australia
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3rd Feb 2012, 11:53 AM | #8 | |
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Hi Guys,
I agree, but I have also heard it said: When you get them to the water, it is good to teach/show them the reason they need the water. This should convert a few more of them here and there, you think? | |
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3rd Feb 2012, 11:56 AM | #9 |
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yes you're right, basically every people in every high level of management (in any business) will need to grow as a leader , and MLM/ network marketing is a great example of business modell
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10th Feb 2012, 04:57 PM | #10 |
Advanced Warrior War Room Member Join Date: 2007 Location: Ada,OK , USA.
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If you have to tell someone why they need the water, or in this case the business you have wasted your time leading the wrong person. I'm not one who believes in the "shotgun approach". Meaning, I'm not interested showing my opportunity to as many people as I can hoping I get a keeper. I'm interested in showing my business to business minded people who know what they want. All I have to do is give it to them. A question that use to be asked a lot in NWM is, do you know your "why". You can waste a lot of time with people who don't know why they want a business and aren't even sure if they really do. Having a system that targets the people you want to talk to and allows those you don't to weed themselves out us very important. |
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10th Feb 2012, 05:29 PM | #11 | |
OffTheWallflowerChild War Room Member Join Date: 2004 Location: USA
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This puts you in a much better light where they have come to you and you are providing what they asked you for. (versus you chasing them down and trying to convince them they need what you have). Whole different ball game - I have never been comfortable with 'selling' but if someone approaches me then that is different - I feel that I have an 'introduction' and since they took the trouble to contact me they must be interested. This also speaks to a big lesson I learned from something simple Corey Rudl (RIP) used to say. (sic) "Most people find a product and then look for a market. It makes more sense to find out what the market is looking for and then give it to them". I think this agrees with what Stephen said. | |
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13th Feb 2012, 11:03 PM | #13 |
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To add to the above...recruiting the right kind of prospects into your network marketing opportunity is very important. It really boils down to some of the same principles that are important with regards to selling any product; online or offline. Would you rather have 100 people walk into a store with no purchasing power (poor prospects) or would it be better to have just 10 people walk in with credit card in hand (targeted prospects). I'd take the 10 buyers any day, just like I would rather discuss my network marketing business with other entrepreneurs, and not the "average guy" who likely won't do a dang thing with it. |
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14th Feb 2012, 02:35 AM | #14 | |
Advanced Warrior War Room Member Join Date: 2007 Location: Ada,OK , USA.
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Patrician has my thoughts exactly right, give people what they want. Look for the market first.
We do have one guy who wants 100 or more people thinking the 10 will rise to the top. A lot of marketers think this way. I would wrather talk to and spend my time helping motivated people. You can waste hours and hours with the wrong people. Unfortunately that is what most marketers do. | |
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