[Jeffery]

In case anyone is interested one of the latest official Panda Update is now referred to by Google as "Panda Refresh"
https://twitter.com/google/status/238316733197328384

Essentially this is a minor adjustment to the Google Algorithm instead of a major update.

However minor this is according to Google the refresh affects 1% of all search queries.

The adjustment affects "links" or as Matt Cutts head of Google SPAM Team explained: SPAM Links directed at Google.

Around the SEO Discussion Sites and notably those that recently attended the SES San Francisco conference, August 15 2012, Matt Cutts went on to explain that rather than make major changes to the Algo - the Google Engineers were in the process of minor monthly adjustments.

How does this affect us? It is mixed. During the SES some site owners are chiming in that their sites are back in the SERPs whereas they were removed during the original Penguin launch. Other site owners are reporting in that their sites are no longer in the SERPs and they had previously survived Penguin. In any event, 1 full percent of all Google Search Queries may not sound like a lot, but this so called small adjustment with promises of at least one small adjustment every month is in fact.. huge! Go figure.

Jeffery 100% :-)

[Allen Lundy]

Thanks Jeffery.

Yeah, 1% doesn't sound like a lot of sites will be affected, however I did a 30 second calculation by keywords alone and here's what I came up with:

When you search for a keyword, it brings back supposedly how many websites are using that keyword to be targetted. Here's how many sites could be affected for the following keywords.

Article marketing: 690,000
Affiliate Marketing: 959,000
Internet Marketing: 7,640,000

Here's a big one - Home Business Opportunity: 1,116,000
and what about Plug In Profit - 160,000

That to me is a heck of a lot of sites to just "disappear" from one Search Engine, and believe me, if Google does something, it doesn't take long for Bing to do the same.

[Patrician]

To cut to the chase, here are the things to think about that are relevant to this issue:

Pretty basic stuff with the 'keywords' being UNIQUE, QUALITY CONTENT IS STILL KING

This is the one constant through the years and all the Google 'Dances' - Thankfully it is not rocket science so don't just assume you can't understand this 'technical search engine stuff'.

The Article Stresses - Just focus on the VALUE of what you are saying and don't get all hung up on Percentages and Keywords - Just Be Natural (but Serious) and Share Your Valuable Information.

• Would you trust the information presented in this article?
• Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
• Would you be comfortable giving your credit card information to this site?
• Does this article have spelling, stylistic, or factual errors?
• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
• Does the article provide original content or information, original reporting, original research, or original analysis?
• Does the page provide substantial value when compared to other pages in search results?
• How much quality control is done on content?
• Does the article describe both sides of a story?
• Is the site a recognized authority on its topic?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• For a health related query, would you trust information from this site?
• Would you recognize this site as an authoritative source when mentioned by name?
• Does this article provide a complete or comprehensive description of the topic?
• Does this article contain insightful analysis or interesting information that is beyond obvious?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Does this article have an excessive amount of ads that distract from or interfere with the main content?
• Would you expect to see this article in a printed magazine, encyclopedia or book?
• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
• Are the pages produced with great care and attention to detail vs. less attention to detail?
• Would users complain when they see pages from this site?

http://googlewebmastercentral.blogsp...h-quality.html

[BAC]

I got my rankings back....Yahoooooo , i got it on 21th Aug!

[Jeffery]

Originally Posted by BAC

I got my rankings back....Yahoooooo , i got it on 21th Aug!

Hi BAC,

The site in your sig? It was created August 01, 2012 and updated August 05, 2012, i.e. extended to August 05, 2013

Just a note that you might be interested in about your site. It was down when I checked your link and returned this Web Standard Error:

HTTP/1.1 500 Internal Server Error

This error happens when your hosting company disables your site for different reasons. So you will want to monitor your site up-time and address the issue with your host and/or DNS provider if this continues.

It looks like a nice site. You might be interested to know that it will be very difficult to rank it for the keyword "adsense" and that will affect organic traffic from the search engines. Your main competitors are and always will be Google and WordPress as they have and will always hold the top fifty in the SERPs for the keyword: adsense. After Google and WordPress you will have to compete with the next top five:
digitalpoint.com
webmasterworld.com
sitesell.com
phoca.cz
adsenseflippers.com

Thank you for your contribution BAC,

Jeffery 100% :-)

[Jeffery]

Originally Posted by Allen Lundy

Thanks Jeffery.

Yeah, 1% doesn't sound like a lot of sites will be affected, however I did a 30 second calculation by keywords alone and here's what I came up with:

When you search for a keyword, it brings back supposedly how many websites are using that keyword to be targetted. Here's how many sites could be affected for the following keywords.

Article marketing: 690,000
Affiliate Marketing: 959,000
Internet Marketing: 7,640,000

Here's a big one - Home Business Opportunity: 1,116,000
and what about Plug In Profit - 160,000

That to me is a heck of a lot of sites to just "disappear" from one Search Engine, and believe me, if Google does something, it doesn't take long for Bing to do the same.

Those numbers are very important! Before this update some of those keywords were in the millions!

A direct reflection of just how many sites and site's pages with those keywords in the links determined to be WEBSpam were removed from the SERPs.

Goes to show that 1% of all search queries affects all of us in the industry.

Thank you for your contribution Allen.

Jeffery 100% :-)

[Jeffery]

Google is on record that this update applies only to sites with links considered by Google to be WebSPAM. Since this will also be triggered once a month it would be a good idea to examine all links internal and external on our sites.

http://googlewebmastercentral.blogsp...h-quality.html

Those links may be in the content or advertisements. To be more specific any links that contain "anchor text" that is not relavant to the destination is considered WebSPAM links. Keep in mind that your content must also be relevant to your link's "anchor text".

Thus in the previous Google Updates you can have the best content possible and considered by Google to be quality and relevant. You survived Penguin!

Pat provided the Google article here:
http://googlewebmastercentral.blogsp...h-quality.html

^ With that said ^ This refresh scans for links on the site considered to WebSPAM and if determined to be WebSPAM your page is penalized regardless of the content. Does not mean the page or site will be removed from the SERP in every instance. Just means that sites with equal or better content and no WeBSPAM will out rank us in the SERPs.

Jeffery 100% :-)

[Allen Lundy]

My Bad... I apparently wasn't clear enough in my 1st post.

The numbers I originally posted are the 1% that Jefferey spoke about.

And a large part of WebSPAM that Jeffery refers to are "affiliate links" as well as Web pages with advertisements and links to other Web sites.

The pages may pretend to provide assistance or facts about a particular subject, but the help is often meaningless and the information shallow. Web spam pages use repetitive text in the copy or meta tags in order to achieve a higher ranking in search engine results.

They also have keywords in the alt text for images that do not appear anywhere in the text of the page where the image is embedded. (Keyword stuffing).

The keyword Article Marketing today returns 69,000,000 websites or pages when searched. 1% of that is 690,000.

Affiliate Marketing returns 95,900,000 websites/pages and 1% of that is 959,000.

That is how I came to the numbers below... each number reflects 1% of the total number of websites/pages returned in Google for the specific keyword noted.

Article marketing: 690,000
Affiliate Marketing: 959,000
Internet Marketing: 7,640,000

Here's a big one - Home Business Opportunity: 1,116,000
and what about Plug In Profit - 160,000

So, if you are trying to target these keywords, be perpared to go swimming with the penguins in cold dark water. Start working on your SEO to align with Google and the other search engines or you may just "disappear".

Allen

P.S.

Here is what Matt Cutts has to say about WebSPAM and how Google is changing their algorythms to combat it.

http://googlewebmastercentral.blogsp...h-quality.html

[Jeffery]

Hi Allen,

Funny, I was posting at almost the same time right after you and we are on the same base
Almost verbatim.

You know your stuff that is for sure!

Jeffery 100% :-)

[Allen Lundy]

Jeffery,

LOL... I noticed that too.

I only added my 2 cents as you only showed the 1st sentence when I read your initial reply and I thought I would expand on your quality information.

Coming from you I am greatly honored for the compliment.

Allen

[Jeffery]

Originally Posted by Allen Lundy

Jeffery,

LOL... I noticed that too.

I only added my 2 cents as you only showed the 1st sentence when I read your initial reply and I thought I would expand on your quality information.

Coming from you I am greatly honored for the compliment.

Allen

My bad really. Sometimes I hit the reply button before I finish a post because I actually type them into notepad and forget to copy-n-paste the full text. One of the first signs of old age me thinks. Sometimes my son reads my posts and says "Hey Dad you did it again." LOL. I had him double-checking all of our link's anchor text, so he needed to point at Dad in some way for giving him such a miserable task, LOL.

You and I are both Number Crunchers and to be honest I did a bit crunching the numbers earlier yesterday. So I knew where you were coming from. Also, since this is just the first round those numbers are only going to grow in the coming months.

Coming from you I am greatly honored for the compliment.
Two way street and always has been my friend!

Jeffery 100% :-)

[goleza]

Thanks Jeffery for this elaborate explanation on the new Google Panda update. You have really answered the call I made recently to you to always keep us udated to such changes since most of us are not really conversant with such happenings with Google.

I have had and probably read about Google Panda but I want to admit that I have not picked as much as I have got from your explanation today. I have always been just doing business in my own way with the little knowledge I know about SEO and the like. I am only lucky that I haven't fallen prey yet to such Google updates that have left many people disappointed.

But let me seek more clarification from you, you said that if you link to any article or material (both internally or externally) with an anchor text that is not relevant to the destination, such links are considered to be WEBSPAM and are dropped down in the SERPs by Google. Assuming I remove the WEBSPAM links from the page, do I regain my rank in the SERPS?

I would like once again to appreciate that this thread has brought out good and useful facts. I thank Patrician for her contribution on what to do and her message not to worry so much about the Panda as long as one does things right following the detailed information she has given.

Originally Posted by Jeffery

Google is on record that this update applies only to sites with links considered by Google to be WebSPAM. Since this will also be triggered once a month it would be a good idea to examine all links internal and external on our sites.

Official Google Webmaster Central Blog: Another step to reward high-quality sites

Those links may be in the content or advertisements. To be more specific any links that contain "anchor text" that is not relavant to the destination is considered WebSPAM links. Keep in mind that your content must also be relevant to your link's "anchor text".

Thus in the previous Google Updates you can have the best content possible and considered by Google to be quality and relevant. You survived Penguin!

Pat provided the Google article here:
Official Google Webmaster Central Blog: More guidance on building high-quality sites

^ With that said ^ This refresh scans for links on the site considered to WebSPAM and if determined to be WebSPAM your page is penalized regardless of the content. Does not mean the page or site will be removed from the SERP in every instance. Just means that sites with equal or better content and no WeBSPAM will out rank us in the SERPs.

Jeffery 100% :-)

[JawadAshraf]

I think to test the waters. Someone has to through a big numbers of spam links on Google itself to see how it works for Google. Do they lose their rankings for some keywords etc. It will be a good experiment by the way.

[Jeffery]

Originally Posted by goleza

Thanks Jeffery for this elaborate explanation on the new Google Panda update. You have really answered the call I made recently to you to always keep us udated to such changes since most of us are not really conversant with such happenings with Google.

I have had and probably read about Google Panda but I want to admit that I have not picked as much as I have got from your explanation today. I have always been just doing business in my own way with the little knowledge I know about SEO and the like. I am only lucky that I haven't fallen prey yet to such Google updates that have left many people disappointed.

But let me seek more clarification from you, you said that if you link to any article or material (both internally or externally) with an anchor text that is not relevant to the destination, such links are considered to be WEBSPAM and are dropped down in the SERPs by Google. Assuming I remove the WEBSPAM links from the page, do I regain my rank in the SERPS?

I would like once again to appreciate that this thread has brought out good and useful facts. I thank Patrician for her contribution on what to do and her message not to worry so much about the Panda as long as one does things right following the detailed information she has given.

Hi G,

Yes sir that is correct. Also, your own content must be relevant. That includes the article, all links and all advertisements.

As you know, I have seen your site many times and to be honest you could do much better in the SERPs. You are fairly safe for now, but in the coming months I expect your site will be penalized. So if you really want to improve your position in the SERPs you should replace the theme and add six pages to the site. You are welcome to start a new thread if you need some help.

The list that Pat provided is in fact the Official Legal Google Response to all references to the Google Algo. Every update and refresh will link to the list for legal reasons.

"I thank Patrician for her contribution on what to do and her message not to worry so much about the Panda as long as one does things right following the detailed information she has given."

Do not misunderstand what Pat said because even though the list "is the essence" it applies to normal blogs. It does not address or apply to WebSPAM or this Google Refresh. Also, the list is for blogs that do not follow affiliate marketing, PIPS, and especially MLM.

Here is why.. the foundation of our sites have articles with affiliate links. Where the anchor text of the affiliate links are not relevant to the source and destination this is determined to be Google WebSPAM. The end result is existing pages may be de-indexed or moved to the Supplemental Index. Actually there are also more factors, but I have already written at considerable length in other threads. Remember, I forewarned about this months ago in this very forum and you were a big part of that discussion.

Jeffery 100% :-)

[Jeffery]

Originally Posted by JawadAshraf

I think to test the waters. Someone has to through a big numbers of spam links on Google itself to see how it works for Google. Do they lose their rankings for some keywords etc. It will be a good experiment by the way.

When we have sites designed to target organic traffic from Google (Google Visitors) we do not "test" the methods that Google penalizes our sites! Instead, we adhere to the methods that will not penalize our sites, i.e. our profit. See the difference?

Jeffery 100% :-)

[goleza]

Originally Posted by Jeffery

Hi G,

Yes sir that is correct. Also, your own content must be relevant. That includes the article, all links and all advertisements.

As you know, I have seen your site many times and to be honest you could do much better in the SERPs. You are fairly safe for now, but in the coming months I expect your site will be penalized. So if you really want to improve your position in the SERPs you should replace the theme and add six pages to the site. You are welcome to start a new thread if you need some help......

Jeffery 100% :-)

Yes Jeffery, I do welcome your good advice. May you suggest to me the best theme and the kind of pages to add so that I safeguard the site from being penalized?

I will also be grateful if you throw more light on how the theme and pages are a key factor in the anticipated penalty by Google in future. Just for clarification, I will be happy.

[Jeffery]

Originally Posted by goleza

Yes Jeffery, I do welcome your good advice. May you suggest to me the best theme and the kind of pages to add so that I safeguard the site from being penalized?

I will also be grateful if you throw more light on how the theme and pages are a key factor in the anticipated penalty by Google in future. Just for clarification, I will be happy.

Hi Goleza,

Not in this thread because it would deter from the subject matter. You are welcome to start a new thread if you need some help.

Jeffery 100% :-)

[goleza]

I am really eager to get your support in this matter and I have already started the thread as per your advice. Will feel happy for your input.

Originally Posted by Jeffery

Hi Goleza,

Not in this thread because it would deter from the subject matter. You are welcome to start a new thread if you need some help.

Jeffery 100% :-)

[goleza]

Jeffery, Panda is worrying many marketers but I also have a feeling that if I diversify my marketing methods, probably I can still persist in business even if Google penalised me. Which other methods? For example, if I focus on Facebook marketing, don't you think my content and other material would still rank high in the SERPs? What's your opinion on that?