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Unread 29th Aug 2008, 08:14 PM   #1
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Stone's Blogs too simple-looking?
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Stone's blogs viz. Home Based Business Ideas - Make Money Online and Proven Home Business and Work at Home Ideas and Opportunities are looking really simple.

Any reason why?

Way to go?

I really see quite a lot of "complicated" blogs with some filled with "gadgets" and looking like a pilot's cockpit or a screenshot of the upper portion of Windows Explorer 7.

What do you think is the best way to go in this regard?

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Unread 29th Aug 2008, 08:19 PM   #2
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Re: Stone's Blogs too simple-looking?
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Well.....each to their own!
Ive been told that pictures keep people interested - but I reckon good content does that!

I dont have pics on mine and dont know if I will in the future or not. My blog is very plain but it is building a good and bigger readership everyday!
So not sure which is the way to go - other than to provide good qaulity content!
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Unread 29th Aug 2008, 09:49 PM   #3
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Re: Stone's Blogs too simple-looking?
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I like graphics and colors, but every SEO expert that has ever looked at any of my sites says "too busy", or"too much", and they say that the SEs want 'lazer focus'.

Stone is very much into focus and simplicity. As we know he has done quite well with his less is more ways.

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Unread 29th Aug 2008, 09:52 PM   #4
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Re: Stone's Blogs too simple-looking?
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Pat is right. What Stone focuses on is content. If you look through his blog, he uses other peoples articles to build content for his blog. That saves him alot of time doing it on his own.

Content is king...

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Unread 29th Aug 2008, 10:07 PM   #5
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Content is King, Design isn't.

Design works to capture people but if there isn't any content, people will still leave.

It's a vice-versa kind of thing but Content will always win out in the end.

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Unread 30th Aug 2008, 01:54 AM   #6
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Re: Stone's Blogs too simple-looking?
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It's kind of funny but the truth is most people only stay on a website a few seconds and leave. Especially in the home business field. They never stay and read all that you have written. I didn't read anything on Stones Blogs. While people think content is king they are wrong. New fresh relevant content gets the search engines attention and that brings visitors to your site. Visitors equal money.

You probably think I'm nuts but take a closer look at Stones blogs. Simply open them and see what is in front of you. If you can't see it, (It seems it's been missed by a few folks) it is Show Me How To Launch 6 Streams Of *Automated* Affiliate Income Streams In Just 24 Hours!. Right in front of your face on both Blogs. it is the focus of his websites/blogs. Content gets the search engines attention but those two banners make the money. Design is king and what sits above the fold on your web site is what will make you your money.

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Unread 30th Aug 2008, 02:41 AM   #7
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Originally posted by Stephen
New fresh relevant content gets the search engines attention and that brings visitors to your site. Visitors equal money
.
Hi Stephen
I thought you are more in favour of graphics/design and loading with "gadgets" but the above again seems contradictory.

Regarding the advert, it still is very limited(few) by all yardsticks.

Originally posted by neonerai
Content will always win out in the end.
Hi neonerai,
Looks like it?

I observe that the two blogs seems to start in Feb 2006 and Sept 2007 respectively, meaning Stone must have been using other blogs before those.

Have those other blogs also followed the same pattern ?

If it did, did Stone get good ressults from the past blogs?

Is Stone also getting good results from these both in respect of customer satisfaction and search engine satisfaction?

How is Stone able to optimise for his keywords using other people's articles for his content?

Need to know these answers as an indication of whether "content is truly king"

Thank you Patrician, Doug, Stephen, neonerai and bigdollarshere for your views.

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Unread 30th Aug 2008, 03:03 AM   #8
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Re: Stone's Blogs too simple-looking?
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Dele, I have no clue what you mean by contradicting. Visitors equal money is quite simple and it is a fact.

Go take a look at my website and blog, Small Business Ideas, Small Business Ideas blog. I don't have a lot of flash on my site but my blog has a little and it's there with a purpose. But you can see what is above the fold and can guess where i am making money.

Stones advert is not limited by any means. it is the first thing you see and it is what he focuses on. They stand out like a sore thumb. Unlike many of use who have many pots in the fire Stone is promoting exactly one business, The Plug-In Profit Site. Pat is correct when she stated he is focused because he is. Those blogs have only one focus and it seems to be working well for him.

There are many ways to use a blog and a website. many people make a great website focused on a Niche. Their content has to be lazer focused on the Niche because people are going to read what they have to say. They will stick around longer.

In the "Make Money" field people do not stay on a site very long. What you place above the fold on your website and blog is the most important aspect of your entire effort. All experienced marketers understand this and use it to their benefit.

In the hopes of teaching newbies the correct way the fold is the bottom of your computer screen. What is below that line will be less looked at than what is above it. The majority of visitors only stay a few seconds and they leave. You have to capture thier attention with what is above the fold and it has to draw them to action. What is above the fold is where the action takes place and it is what the majority of visitors will ever see.

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Unread 30th Aug 2008, 04:21 AM   #9
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Re: Stone's Blogs too simple-looking?
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Originally posted by Stephen
Dele, I have no clue what you mean by contradicting. Visitors equal money is quite simple and it is a fact.
I am not refering to "visitors equal money" when saying your submission seems contradictory.

Originally posted by Stephen
New fresh relevant content gets the search engines attention and that brings visitors to your site
I was refering to the above which does not now make me quite sure where you tilt. Whether more in favour of graphics/design, heavy advert "gadgets" or considerable content with less of others.

I am still of the view that Stone's blogs are simple by all yardsticks, as his, remains one of the most simple blogs I have visited in this niche. Other blogs I see in that category of simplicity are "academic"

I think we need to differentiate between "effective" and "simplicity". I think Stone's adverts by all standards are simple though effective which is what you seem to be getting at. The fact that it is effective does not mean it can also not be equally simple.

"Simplicity" yardsticks can be in number/volume or physical size for example.

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Unread 30th Aug 2008, 05:11 AM   #10
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Re: Stone's Blogs too simple-looking?
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For me the best blogs are ones that have original and interesting content on them. The ones that I like best are the ones that are personal, where the writer lets us know something of his or her personal experiences rather than just putting PLR or reprint articles on there.

Also from an SEO perspective it is going to be very hard to get a lot of traffic from publishing reprint articles or unchanged PLR articles. Original content = more traffic, expecially if you spend a few minutes doing some keyword research first.

Some blogs are very busy with flashing graphics, banners and buttons everywhere and this is often a turn off for me. It is good to see social bookmarking buttons, feed subscription buttons and a few high quality targeted images/ads, plus a photo of the author and navigation menu of some sort.

Everyone likes different things though, and this is just my opinion. The blogs that I go back to again and again to read are the ones that are like this.

Cheers,
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Unread 30th Aug 2008, 05:16 AM   #11
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It is simple where I tilt. I do not get a large number of visitors to my site (1000's a day) and I am sure most newbies get even less than I do. The content on my blog is good, relevant and informative but it is not written for my visitors. It is optimized and written for the search engines. The idea especially when new is to get the SE's attention and get your site ranked for desired keywords, as many as possible. That should be the number one goal.

To do that your site has to be picked up by the search engines. You need to make it easy for them by optimizing and designing your content for the search engines to read. Unlike people they do not pay much attention to all the fluff and added words and they can not read into a post to find the meaning. Although the added words and fluff can confuse them.

A search engine optimized post must have the keywords in the title and in specific positions in the post. The post must tell the SE's exactly what the post is about. Any questions or grey areas and the SE's will not pick it up.

If the post do their job then the keywords will get higher SE positions and will be found by searchers. This will bring visitors to the site and the more visitors the more money you can make.

To me content is like street corner salesmen. They hand out flyers telling people to go to your store. Your store is where the heavy hitters reside. It has to by design sell your products. Content brings them in with keywords found in the search engines and design makes the sale with strategically placed advertisements.

So to answer what is the King of making money, it is the design.

Stones blogs are perfectly designed and have one focus plus it is very simple. But the websites he provides and the sales page are not simple at all and they are not content optimized. They are designed for sales. I've probably read it 100 times, "Stone say's, if you want to make money with PIPs promote the sales page". Stone's Blogs promote the Sales Page.

I should add, i like a wide variety of Blogs. Some times the calm dull ones turn me off because nothing grabs my attention. Some times the flash ones turn me off because of too much stuff. Some times i go to read content and some times i don't. My preferred blogs are ones with instructiuonal video providing it is above the norm.

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Unread 30th Aug 2008, 05:52 AM   #12
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Re: Stone's Blogs too simple-looking?
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Hi Stephen,

Getting into a nice debate here!

I still think content is king because I've seen tons and tons of websites that are absolutely terrible when it comes to design but yet, when I look around further, they are having lots and lots of visitors! One example I can think of is Craigslist - there is NO design and yet, people go it nevertheless. I saw another example (which I can't re-find right now) which had very simplistic designs.

The words were tiny.

There was almost only the header graphic.

But it had a whopping 40,000 subscribed feedburner readers!

Not to say that design isn't important - it is! In fact, for my sites, I always demand a certain level of good design.

Design works to capture the visitor.

But if the content isn't there to HOLD the visitor, he will escape!

Content and design has to work hand in hand in order for phenomenal success.

But content, still wins if it's by itself!

Kind of like comparing people who are really good looking but they're dumb nuts and people who don't look that fantastic but have got a wealth of information about a certain subject.

People look at the good looking ones but they seek the advice (and probably stay longer) with the one who's got the knowledge.

Asher

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Unread 30th Aug 2008, 07:18 AM   #13
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Re: Stone's Blogs too simple-looking?
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You can keep you blog simple and add life to it by posting videos in the blog articles themselves. My blog is not to complicated, but I have added a few banners to live it up a little and I do try and focus on fresh content every week. Targeting the right keywords in your posts, along with social bookmarking, is really the key if you are writing for search engines.

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Unread 30th Aug 2008, 09:43 AM   #14
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Re: Stone's Blogs too simple-looking?
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Offer something of value and you will get visitors. Once you have visitors, the design of your site is what will make the sales.

Like Stephen said, Stone is pushing the PIPS sales page and that's it. That's why the blog is so simple. Making money online is a numbers game. The more clicks he gets on that banner, the more sign ups he will get.

Of course, his name doesn't hurt his credibility either.

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Unread 30th Aug 2008, 11:41 AM   #15
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Hi All,

I am still really new here and have read a lot of post. I have to tell you all that I had a question about blogging and I was going to ask it in the forum, and now I don't have to.

I am not good with blogging, as I love to speak my mind and some time's that can be really bad. Only because before PIP I had been taken for ride's and don't have a good opinion of some of the other program's out there.

So thank you all for the help...

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Unread 30th Aug 2008, 12:19 PM   #16
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Hello, all:

I've really enjoyed the insight and comments in this thread.

My blog is not technically complicated ... simply because I am not technically proficient! (My PPG mentors are helping me improve, thankfully.)

Also, I have a Blogger blog and apparently they are not as easy to work with as the Wordpress blogs.

As far as content goes, I am a writer, so I have always tended towards writing new content as opposed to posting other people's material or Private Label content. While my posts are sometimes "promotionally driven," I do try to keep it light and personal as much as I can.

If I had more time, experience and technical training, I WOULD add more gadgets, widgets, thing-a-ma-bobs and watcha-ma-callits, but, for now, I'm just a simple kinda guy.

GT

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Unread 30th Aug 2008, 02:26 PM   #17
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Re: Stone's Blogs too simple-looking?
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This is a great thread!

As I see it you need to have fresh content added frequently. It should be optimized for chosen keywords to attract the search engine's attention.

Then the design comes in after someone has found your blog from a search. At that stage it has to look good enough to hold the visitors attention long enough to take whatever action you are directing them to, for example to click on a banner to your sales page, or to sign up for your newsletter.

So content and design go hand in hand. But content is the first essential, as the best looking blog is of no benefit if nobody ever comes across it.

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Unread 7th Jul 2011, 11:49 PM   #18
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Re: Stone's Blogs too simple-looking?
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I know this Thread is old, but it's really interesting and I'm hoping all the information here is still good.
I really feel like content is extremely important as well, but I also feel it must be very unique and it can really be something that can make or break your business. I feel design is just as important and I'm hoping I can learn all the technical things pretty quick, so I can spend time on adding unique and interesting content to my site as often as I can.
This is a very good thread and some interesting comments and insights.
Many comments in this thread points out how important it is to have focus and keep it simple as Stone has with his blog, and I certainly can understand this. I would think if you added lots of flashy things and gadgets, or even too many videos or pictures, this may be too much of a distraction? However, it seems video and pictures are the hottest things today. So, adding something unique of your very own, even if it starts a popular movement of some kind like many videos on YouTube today, would certainly be a move in the right direction. I liked Suzanne and Stephen's comments which can really be something to think about like adding personal stories and content about yourself and instructional videos which help educate are certainly good ideas to keep in mind. However, I must add that everyone's input in here is really great and informational indeed!
So the more different and unique you can make your blog and making sure you're choosing a good selection of keywords as stated in above comments is really key in how successful you can be with your site.
As for the tons of PIPS sites, has others had time or thought about taking a look at some other PIPS sites? I think it's a great idea to skim over other PIPS sites, just to get an idea of just how different each one can be even if we all are promoting essentially the same niche to make money from home, it's really quite interesting at how different other sites are and what they have chosen to focus on, which makes every single PIPS website completely different regardless if they are promoting in the same niche! I actually think this is very clever.
As for adverts, I need more study on this, and as for folds, it would be really welcomed if more explanation was on this. However, it may be called something else by now or other things altogether...lol...haha.
Even though this is an older thread, I found it very interesting and informational.
Jenny


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Unread 23rd Jul 2011, 10:14 AM   #19
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Originally Posted by Asher View Post

Hi Stephen,

Getting into a nice debate here!

I still think content is king because I've seen tons and tons of websites that are absolutely terrible when it comes to design but yet, when I look around further, they are having lots and lots of visitors! One example I can think of is Craigslist - there is NO design and yet, people go it nevertheless. I saw another example (which I can't re-find right now) which had very simplistic designs.

The words were tiny.

There was almost only the header graphic.

But it had a whopping 40,000 subscribed feedburner readers!

Not to say that design isn't important - it is! In fact, for my sites, I always demand a certain level of good design.

Design works to capture the visitor.

But if the content isn't there to HOLD the visitor, he will escape!

Content and design has to work hand in hand in order for phenomenal success.

But content, still wins if it's by itself!

Kind of like comparing people who are really good looking but they're dumb nuts and people who don't look that fantastic but have got a wealth of information about a certain subject.

People look at the good looking ones but they seek the advice (and probably stay longer) with the one who's got the knowledge.

Asher
This is a very good debate, it's good I stopped to read on. I think Asher, you have put it clearly. Content works hand in hand with design. The appearance matters but since the internet is all about INFORMATION, it goes without saying that the more you put valuable content on your website, the more you likely to attract your targeted audience. That to me is the most important element. People go to the internet to look for information and this is exactly what we are doing in this forum.

But I also feel we shouldn't iron out the appearance of the website. A good design can be appeasing to the eyes of many. I have visited several websites, which make me feel like they were designed by someone supernaatural. Why? Because of their design.

Nobody can conclusively tell what brings person A to website B and keeps visiting it now and again. If it's content only, don't you think there are numerous websites with similar or even better content and are not visited? Of course you will say they are not probably search engine friendly. If it's design, aren't there uncountable wesites attractively designed and do not get enough visitors?

For me I feel that content is what everyone out there should focus on most, but the appearance should not be disregarded completely.

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Unread 23rd Jul 2011, 12:04 PM   #20
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Yeah. You are all right there that content is King. That's one of the powerful weapons Stone uses to earn good income online. But aside from that, there's one more thing that I have discovered from Stone's work: He also use KISD. Keep It Simple and Duplicable.

Okay, try to implement both of them. Having a content-filled site, and at the same time, you paint a picture to your prospects that they can also do what you do. Chances are, you'll also succeed like Stone did. Try log-in to SFI and see its Leaderboards, who's the awardee for the Top Leadership Awards? It's Stone Evans! More and more people are duplicating his success! Remember, this is not just an ordinary affiliate marketing. This is network marketing, where "duplication" is the key to success.

Having a knowledge in HTML and website editing always tempts me to make my PIP site more attractive. You can see that in my previous PIP site.. the one that I abandoned with HostGator .. LOL

But do you know what I have found out? The more I make my website more glamorous and complicated, the more I scare away my prospective downline members. I noticed that. And they even told me exactly that. Only few people can edit their websites, and when they see that what you're doing looks hard for them to duplicate, they usually shy away. I think, that's one of the reasons why Stone keeps his blog site as simple (and DUPLICABLE) as possible. And so is mine now. I am just starting again with this new simple PIP site, let's see if what I am saying here is true.

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Unread 23rd Jul 2011, 09:01 PM   #21
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Just to add my two cents for what its worth

Content is king, blah blah blah, there is no doubting that content is what helps drive your on page SEO, but does it help drive your visitors?

You cannot ignore the design of your website, its the first impression, if you have some run down website that looks like it was made the day after Al Gore invented the internet then your visitors are going to leave. (sorry to any Al Gore fans )

Your design must say hello, stay awhile, you see what I can do to make a cool site, now read this post on how my widget is better than that other guys or my opinion is the same as your because. Well you get the idea.

Remember, we are internet marketers, we have to know a little about everything, but we don't have to master everything.

Know that your design matters, so get a nice template that appeals to you.

Know that your content matters, so write unique quality stuff and keep the spinners away from content on your site.

Know that on page SEO matters, so keyword optimize, ensure your titles are right, and for god sakes put nice pictures in your posts.

Know that off-page SEO matters, get backlinks, if your not creating at least two backlinks a day to your brand new site then your wrong, and if your paying for XRumor blasts to your sites by the 10's of thousands, then your wrong.

And finally, know that it doesn't matter if you buy all the WSO's in here, or all the Guru products, or all the ready made websites, if you don't put in the work, and internet marketing is work, your gonna fail and you will have no one to blame but yourself.

There is no such thing as a bad system, only bad implementation.

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