Forum: Copywriting 
5th October 2023, 06:37 PM
|
|
Replies: 25
Views: 532 |
|
Forum: Copywriting
4th October 2023, 07:03 PM
|
|
Replies: 25
Views: 532 |
|
Forum: Offline Marketing
25th September 2023, 01:50 PM
|
|
Replies: 15
Views: 288 Re: Have You Ever Heard Anyone Say This?
I've heard the opposite to
"It's not what you say but how you say it"
I think it may have come from Gary Halbert.
His point was there needs to be key points said.
He came from 1 to 1 sales...
|
|
Forum: Offline Marketing
25th September 2023, 01:43 PM
|
|
Replies: 15
Views: 288 Re: Have You Ever Heard Anyone Say This?
I consulted with a very smart tech guy.
Why smart?
Because he knew who and when his
target clients where ready for him.
He was not a sales guy, but a tech guy.
He knew how to put the...
|
|
Forum: Copywriting
24th September 2023, 05:37 PM
|
|
Replies: 14
Views: 325  Re: Lies? Lies? Lies?
With all the social media shaming of bad products and services,
it seems crazy that anyone in charge of marketing would.
knowingly exaggerate what it is they are selling.
Best,
Ewen
|
|
Forum: Copywriting
20th September 2023, 05:36 PM
|
|
Replies: 38
Views: 1,524 Re: Anyone Tried/Tested "The Negative Sell?"
There's a more effective way than that in the follow up email sequence.
Personalize to many.
In your email dashboard look for the multiple opens that haven't bought.
Instead of the pressure...
|
|
Forum: Copywriting
20th September 2023, 04:45 PM
|
|
Replies: 38
Views: 1,524 Re: Anyone Tried/Tested "The Negative Sell?"
It depends on the previous interactions with the seller.
For example, if the persona was that of The Rich Jerk,
then the hard negative close is fitting.
The woman relationship coach who exudes...
|
|
Forum: Offline Marketing
15th September 2023, 10:07 PM
|
|
Replies: 11
Views: 303 |
|
Forum: Offline Marketing
15th September 2023, 07:01 PM
|
|
Replies: 11
Views: 303 |
|
Forum: Offline Marketing
14th September 2023, 06:28 PM
|
|
Replies: 14
Views: 336 |
|
Forum: Offline Marketing
14th September 2023, 04:50 PM
|
|
Replies: 14
Views: 336 Re: Treason doth not prosper.
Well, I've got a real treat for you Claude...
a clone of you pitching your book.
I'll message you the download file.
Best,
Ewen
|
|
Forum: Offline Marketing
8th July 2022, 04:48 AM
|
|
Replies: 13
Views: 388 Re: Email subject line advice
Replace customers with patients as that's the term chiros
and medical pros use
otherwise you look like an outsider.
Best,
Ewen
|
|
Forum: Copywriting
1st April 2022, 03:21 PM
|
|
Replies: 12
Views: 420 |
|
Forum: Offline Marketing
23rd January 2022, 11:40 AM
|
|
Replies: 7
Views: 431 Re: Tips for a tiny campaign to 10-30 people
There a lot of wholesale houses Facebook groups.
Become a member, answer member questions and generally
get known as a good guy in the groups so that when you ask
for something, you are more...
|
|
Forum: Offline Marketing
12th October 2021, 10:36 PM
|
|
Replies: 110
Views: 2,133 Re: Name My New Podcast
One of the poster child of the grumpy old white man
who sells stuff, Dan Kennedy, has found favor with the younger
marketing community, Clickfunnels,
since Russel Brunson bought out his company...
|
|
Forum: Offline Marketing
12th October 2021, 01:33 PM
|
|
Replies: 110
Views: 2,133 Re: Name My New Podcast
Claude, I have some questions and comments...
1 Why on earth would you want me on your podcast,
there are many more qualified?
2 Would you let me get a word in? :)
3 Any time I listen to a...
|
|
Forum: Offline Marketing
10th October 2021, 03:43 PM
|
|
Replies: 110
Views: 2,133 |
|
Forum: Offline Marketing
23rd August 2021, 04:33 PM
|
|
Replies: 32
Views: 1,435 |
|
Forum: Offline Marketing
22nd August 2021, 04:21 PM
|
|
Replies: 32
Views: 1,435 |
|
Forum: Offline Marketing
13th August 2021, 03:10 PM
|
|
Replies: 2
Views: 233 |
|
Forum: Offline Marketing
11th August 2021, 04:59 PM
|
|
Replies: 2
Views: 227 Re: My new venture
There are payment processors that have built in systems for affiliate payouts.
One is Paykickstart.
Best,
Ewen
|
|
Forum: Offline Marketing
11th July 2021, 12:17 AM
|
|
Replies: 16
Views: 868 |
|
Forum: Offline Marketing
7th July 2021, 03:36 PM
|
|
Replies: 16
Views: 868 |
|
Forum: Offline Marketing
1st July 2021, 03:01 PM
|
|
Replies: 16
Views: 868 |
|
Forum: Offline Marketing
19th June 2021, 05:43 PM
|
|
Replies: 16
Views: 1,360 |
|
Forum: Offline Marketing
17th April 2021, 10:55 PM
|
|
Replies: 47
Views: 1,482 Re: Since this is the place for offline...
Early on I posted about the investment arms of the ultra wealthy called Family Offices.
That means the decision makers on behalf of the ultra wealthy.
I also pointed out that there are lists of...
|
|
Forum: Offline Marketing
17th April 2021, 09:53 PM
|
|
Replies: 47
Views: 1,482 Re: Since this is the place for offline...
Good point with all the channels being an option.
If they are all profitable no point in killing them off.
I made a post about Adwords and Direct mail today
and how taking one winning media ad...
|
|
Forum: Offline Marketing
17th April 2021, 08:04 PM
|
|
Replies: 5
Views: 411 Direct Mail V's Adwords: And the winner is...
Adwords
In this case.
Back in 2012 I posted the result of a small direct mail campaign by a builder
investing $86 and got back $17,800...
a 209 to 1 return on his money.
That was in...
|
|
Forum: Offline Marketing
17th April 2021, 05:09 PM
|
|
Replies: 47
Views: 1,482 Re: Since this is the place for offline...
You are right.
If you just bought burial insurance, you aren't going to be buying more.
If you bought a wedding dress, you won't be buying one anytime soon.
If you bought a super yacht you...
|
|
Forum: Offline Marketing
17th April 2021, 02:34 PM
|
|
Replies: 47
Views: 1,482 Re: Since this is the place for offline...
Can we both agree that client duty of care covers financial risk
if you are using client's money for advertising?
Then can we agree that we would go for highest probability of return on money?
...
|
|
Forum: Offline Marketing
16th April 2021, 06:28 PM
|
|
Replies: 47
Views: 1,482 Re: Since this is the place for offline...
What you have described are suspects, not 100% buyers.
100% buyers are those that have bought a similar thing before.
and not some of them, but all of them.
Claude has posted about his...
|
|
Forum: Offline Marketing
15th April 2021, 10:34 PM
|
|
Replies: 47
Views: 1,482 Re: Since this is the place for offline...
How do you base that without seeing the size of the list?
Or am I wrong in that you have seen a list of investors that have invested $10m or more and the selects as to what investment types they...
|
|
Forum: Offline Marketing
15th April 2021, 08:36 PM
|
|
Replies: 47
Views: 1,482 Re: Since this is the place for offline...
It seems like we can't select an audience in the Facebook
or Google ad platform who have invested
$10m or more then?
If we can, can we select what type of investments they are?
Best,
Ewen
|
|
Forum: Offline Marketing
14th April 2021, 03:47 PM
|
|
Replies: 47
Views: 1,482 |
|
Forum: Offline Marketing
14th April 2021, 02:02 PM
|
|
Replies: 47
Views: 1,482 Re: Since this is the place for offline...
One of the reasons why consulting clients
came to me when I did consulting to solve sales and marketing problems,
was that I was media agnostic.
Clients didn't want to feel pressured into one...
|
|
Forum: Offline Marketing
13th April 2021, 10:30 PM
|
|
Replies: 47
Views: 1,482 Since this is the place for offline...
Here's a quote I stumbled upon
from Dan Kennedy...
"The last place of marketing liberty is inside an envelope. No spam filter in the mail. No review process. No one is going to check what you’re...
|
|
Forum: Offline Marketing
29th March 2021, 01:47 PM
|
|
Replies: 18
Views: 639 |
|
Forum: Main Internet Marketing Discussion Forum
7th March 2021, 11:36 AM
|
|
Replies: 11
Views: 403 Re: Are you 55+ in age?
Caleb O'Dowd [mentored by Gary Halbert] runs large space ads
in newspapers.
He sells health supplements to the over 55's.
The call to action is to a phone live person who gets an
extremely...
|
|
Forum: Offline Marketing
23rd February 2021, 01:37 AM
|
|
Replies: 8
Views: 437 Re: Cold calling affiliate plan ? Is it good?
In business there are 2 main things to take into consideration...
1 What you say
2The economics
So if you had the best phone salesperson
the venture could still fail
because there is not ...
|
|
Forum: Copywriting
15th February 2021, 03:32 PM
|
|
Replies: 2
Views: 274 |
|
Forum: Offline Marketing
31st January 2021, 01:05 PM
|
|
Replies: 7
Views: 222 |
|
Forum: Offline Marketing
30th January 2021, 03:27 PM
|
|
Replies: 7
Views: 222 |
|
Forum: Offline Marketing
25th January 2021, 02:16 PM
|
|
Replies: 24
Views: 658 |
|
Forum: Offline Marketing
21st January 2021, 08:19 PM
|
|
Replies: 24
Views: 658 |
|
Forum: Copywriting
17th January 2021, 03:28 PM
|
|
Replies: 15
Views: 444 Re: Creativity - Your Way?
The idea of taking an idea from one industry
and applying to another where it's not used.
I stole the reverse penalty idea from a book of Jay Abraham case studies.
It was a pest control co...
|
|
Forum: Offline Marketing
16th January 2021, 03:03 PM
|
|
Replies: 17
Views: 566 Re: What People Really Want
Claude, your challenge is going to be around what your audience
already knows about "what people really want".
The more sophisticated they are on the subject,
you'll have to bring new info...
|
|
Forum: Copywriting
14th January 2021, 02:29 PM
|
|
Replies: 15
Views: 444 Re: Creativity - Your Way?
On one occasion I got "creative" to dramatize the cost
of jet lag.
I got called in by friend who was the sales guy
at a London ad agency.
Their creative team couldn't come up with anything
...
|
|
Forum: Copywriting
13th January 2021, 03:29 PM
|
|
Replies: 15
Views: 444 Re: Creativity - Your Way?
Sometimes the "creativity" is just sayin you'll give the basics
you'd expect others would give, but don't.
Like I did in my lawncare biz.
"I will Turn Up On Time, Do What I say I Will Do,...
|
|
Forum: Copywriting
13th January 2021, 01:19 PM
|
|
Replies: 15
Views: 1,063 |
|
Forum: Offline Marketing
8th January 2021, 04:28 PM
|
|
Replies: 6
Views: 312 Re: New Movers Are BIG Spenders
Yep.
The personalization can be taken a step further than
"welcome to the neighborhood".
By finding out what make, model, new
or used in pass buying history, one can serve the right message...
|
|
Forum: Offline Marketing
8th January 2021, 03:15 PM
|
|
Replies: 6
Views: 312 Re: New Movers Are BIG Spenders
This quote stood out...
"When asked what products they plan to purchase within
the first six months 58% responded that they would purchase a new automobile,"
|
|
Forum: Offline Marketing
8th January 2021, 01:35 PM
|
|
Replies: 6
Views: 312 New Movers Are BIG Spenders
Shirley Bassey sung "hey big spender, come spend a little time with me"
Well some of those could be spending money with you or your clients.
They are going to be spending it with these...
...
|
|
Forum: Offline Marketing
25th September 2020, 04:11 PM
|
|
Replies: 9
Views: 409 |
|
Forum: Offline Marketing
12th September 2020, 07:43 PM
|
|
Replies: 7
Views: 318 |
|
Forum: Offline Marketing
12th September 2020, 05:14 PM
|
|
Replies: 7
Views: 318 Re: Anybody in Solar?
Got consumers who are actively looking at these brands..
SolarCity, Vivint Solar, NRG Home Solar, Sungevity, and Sunrun.
Best,
Ewen
|
|
Forum: Offline Marketing
6th September 2020, 08:53 PM
|
|
Replies: 16
Views: 427 |