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Showing results 1 to 56 of 168
Search took 0.10 seconds. Search: Posts Made By: colmodwyer
Forum: Copywriting 5th November 2021, 08:01 AM
Replies: 31
Views: 987
Posted By colmodwyer
Re: Daily Practices to rapidly increase copywriting skills?

I guess this is more of a "hack", since it's a way to write better without improving your writing skillz...

Wake up before everyone else and write first thing in the morning, when your brain is at...
Forum: Copywriting 7th September 2021, 02:35 AM
Replies: 68
Views: 2,141
Posted By colmodwyer
Re: The Ultimate Plan To Break Into Financial Direct Response Copywriting

Hard to say about earning potential... I only know for sure what I'm earning, and have no idea what I could do as a freelancer. Generally, I wouldn't say there's going to be much difference on a pay...
Forum: Copywriting 13th August 2021, 09:17 AM
Replies: 68
Views: 2,141
Posted By colmodwyer
Re: The Ultimate Plan To Break Into Financial Direct Response Copywriting

My plan was always to just do two years at Agora, get good, get winners, then get loads of freelance clients leaning on the Agora credibility... BUT, it's a very fun company to work for and it's nice...
Forum: Copywriting 30th July 2021, 07:05 AM
Replies: 68
Views: 2,141
Posted By colmodwyer
Re: The Ultimate Plan To Break Into Financial Direct Response Copywriting

Speaking from 12-years experience as a copywriter for various Agora divisions, the only way you're going to get paid as a greenhorn is if you're willing to relocate and work in-house. Even seniors...
Forum: Copywriting 19th February 2019, 10:45 AM
Replies: 10
Views: 260
Posted By colmodwyer
The Power (and Profitability) of the Personal Touch...

This guy figured out how to use personalization to boost response and create a $1 billion company, pretty cool (the first few paragraphs do a good job explaining why this works)...
...
Forum: Copywriting 2nd August 2018, 07:58 AM
Replies: 6
Views: 276
Posted By colmodwyer
Re: How far will a swipe file go?

My experience is it's virtually impossible to know what will work and what won't... if that was possible, there should be a copywriter that can write blockbusters 100% of the time. He/she doesn't...
Forum: Copywriting 29th May 2018, 01:53 AM
Replies: 27
Views: 660
Posted By colmodwyer
Re: Does copywriting require research or expertise for the products you are going to promote?

My experience is that it's best to come at a new project totally ignorant, then do a ton of research...

A lot of times, experts will assume what people should know about a subject--this is called...
Forum: Main Internet Marketing Discussion Forum 6th April 2018, 03:13 AM
Replies: 18
Views: 1,046
Posted By colmodwyer
Re: Did Smart Phone Kill The VSL?

This isn't true in my experience. I've seen VSLs treble conversions and boost revenue by tens of millions in financial and health.

Its effectiveness has dropped off quite a bit now, which is...
Forum: Copywriting 27th March 2018, 02:03 AM
Replies: 12
Views: 560
Posted By colmodwyer
Re: Want to Learn Copywriting

Halbert Newsletter Archives (http://www.thegaryhalbertletter.com/newsletter-archives.htm)

https://marketingbullets.com/archive/

Cheers,
Colm
Forum: Copywriting 19th March 2018, 02:24 AM
Replies: 24
Views: 551
Posted By colmodwyer
Re: How would you improve this sales flyer?

Adding a guarantee might've helped lift response.

The "10% discount" seems a bit basic, too. Perhaps there was a chance to get creative and come up with something more attention-grabbing...
...
Forum: Copywriting 14th March 2018, 10:37 AM
Replies: 12
Views: 362
Posted By colmodwyer
Re: Looking for a copy critique (this is rough draft) so tear it apart

The headline is very confusing...

Also, the first few lines of the promo read like you're setting up to convince someone to flip houses for a living, but it seems like this product is for people...
Forum: Copywriting 16th December 2017, 04:31 AM
Replies: 3
Views: 251
Posted By colmodwyer
Re: Looking for Swipes of MLM, Work from Home controls

Work from home is a bit general, but here might be a good place to start:

https://accounts.clickbank.com/mkplSearchResult.htm?mainCategoryId=1266&sortField=POPULARITY&b1=1266

Hit the marketing...
Forum: Copywriting 5th December 2017, 07:20 PM
Replies: 8
Views: 347
Posted By colmodwyer
Re: What do you think of this sales letter?

Yeah, I noticed the same thing... they essentially switch their pitch by the end of the message.

I think the idea is great, just poorly executed.

You probably didn't know you could take your...
Forum: Copywriting 5th December 2017, 10:12 AM
Replies: 8
Views: 347
Posted By colmodwyer
Re: What do you think of this sales letter?

CONFUSING and BORING.

"...thinking your office your home." Huh?

"...I'd like to invite you to have a commercial relationship." Compelling!

"...while she's here..." Who's SHE?

Etc.
Forum: Copywriting 3rd December 2017, 04:57 AM
Replies: 8
Views: 394
Posted By colmodwyer
Re: Text length for a landing page

The only way to determine what length works best is through testing.

I think what you've done--modelling what you see other folks doing--is a good place to start, since you have no data of your...
Forum: Copywriting 29th November 2017, 09:42 PM
Replies: 10
Views: 840
Posted By colmodwyer
Re: Good email copy... or not?

When I got this email, I didn't feel the price rise was well justified... though I'm not a heavy Netflix user.

I think they could've done a better job building value. For example, mention a few...
Forum: Copywriting 23rd October 2017, 04:58 AM
Replies: 19
Views: 435
Posted By colmodwyer
Re: Conversions Are Crap!! (A playful post)

SO... split-test your offer?

Cheers,
Colm
Forum: Copywriting 5th September 2017, 06:58 AM
Replies: 22
Views: 501
Posted By colmodwyer
Re: Please help: I am trying to come up with a good headline

Be useful to know how prospects will see this message... is the prospect coming to your website (i.e. actively looking for IT help), or are you reaching out to them via mail/e-mail?

If it's the...
Forum: Copywriting 31st August 2017, 01:46 AM
Replies: 7
Views: 276
Posted By colmodwyer
Re: Help Needed: Words of Influence

You could check out Words That Sell and More Words That Sell.

I think your categories are a tad unspecific and confusing.

Cheers,
Colm
Forum: Copywriting 12th January 2017, 11:47 AM
Replies: 20
Views: 658
Posted By colmodwyer
Re: What is a "true" benefit?

This has stuck in my memory for years, as a great example of a "deeper benefit" -- "Makes your skin more kissable."

From some skin cream ad.

Colm
Forum: Copywriting 2nd August 2016, 10:51 AM
Replies: 11
Views: 736
Posted By colmodwyer
Re: A master class copy.

I'm going to this, any time I've seen Clayton speak it's been worthwhile.

But, I agree with Andrew too. If $2,000 is a lot of money to you (or your employer isn't covering the bill, like mine is...
Forum: Copywriting 24th September 2015, 12:03 PM
Replies: 10
Views: 1,681
Posted By colmodwyer
Re: 5 Principles of Effective Headlines

MECLABS ain't determined squat... someone there could've picked up a copy of Tested Advertising Methods and saved themselves 15 years.
Forum: Copywriting 18th August 2015, 11:25 AM
Replies: 29
Views: 3,447
Posted By colmodwyer
Re: 450 Clicks, 0 Sales - What Gives? (and I think my funnel is pretty good)

When you say 450 clicks... if you're talking ad clicks, then you might have 100 promo views from that?

Thus, your data can hardly be conclusive.

That said, the copy generally seems pretty...
Forum: Copywriting 19th June 2015, 04:42 AM
Replies: 86
Views: 5,754
Posted By colmodwyer
Re: 4 postcards mailed, which was the winner?

One I reckon.
Forum: Copywriting 17th June 2015, 03:07 PM
Replies: 6
Views: 1,882
Posted By colmodwyer
Re: Another for the swipe file...

One of Bill's sons wrote this... it's doing very well.
Forum: Copywriting 3rd June 2015, 12:52 PM
Replies: 14
Views: 1,382
Posted By colmodwyer
Re: Your opinions on these headlines...

I quite like what you've got, generally anyway. And John's idea... which I'm riffing on...

New Google Rule Makes Your Website Invisible: If you can't afford to lose XX% of your website traffic,...
Forum: Copywriting 14th May 2015, 12:07 PM
Replies: 23
Views: 2,627
Posted By colmodwyer
Re: Traditional copywriter VS digital copywriter?

Each to their own... I started as a freelancer and now work in-house for a financial publisher. I much prefer the latter because I essentially have one steady "client" I know and work with extremely...
Forum: Copywriting 8th April 2015, 08:42 PM
Replies: 20
Views: 6,584
Posted By colmodwyer
Re: NEW Gary Bencivenga swipe file!

I've seen PPC ads for this fairly recently. Can't remember the ad network, but if they're still marketing you've likely been cookied since visiting the page, so keep your eyes peeled.

Ha, check...
Forum: Copywriting 8th April 2015, 10:25 AM
Replies: 8
Views: 1,484
Posted By colmodwyer
Re: Does The UK 'Do' Direct Response?

MoneyWeek is an Agora division.

Colm
Forum: Copywriting 24th February 2015, 12:01 PM
Replies: 6
Views: 1,669
Posted By colmodwyer
Re: Who can use this direct mail piece?

Better off doing a rewrite. Why risk pissing off a paid-up client by running an ad you wrote for him?

Also, you say if you use it too, it'll fatigue the piece quicker. So essentially, you'd reduce...
Forum: Copywriting 19th December 2014, 08:05 AM
Replies: 5
Views: 1,452
Posted By colmodwyer
Re: Fail Harder...

"Harness the power of accelerated failure - the faster you fail, the faster you succeed." - Bill Bonner

Colm
Forum: Copywriting 15th December 2014, 11:29 AM
Replies: 11
Views: 1,561
Posted By colmodwyer
Re: Sainsbury's Video...Incredible!

And they all lived happily ever after...

Some nice irony in the fact WWI was sold to poor young saps as a war that'd be "over by Christmas."

Perhaps I'm too cynical.

Colm
Forum: Copywriting 30th November 2014, 06:56 PM
Replies: 19
Views: 1,134
Posted By colmodwyer
Re: I just analyzed a new headline and got this...

"Direct Response" can probably be deleted and improve this headline.

Also, "Woody's" is a bit of a stumbling block for me too, just because it doesn't mean too much.
Forum: Copywriting 21st November 2014, 10:36 AM
Replies: 4
Views: 1,809
Posted By colmodwyer
Re: Scriptdolll? New copywriting program I just noticed...l

I doubt Agora, Boardroom, etc will be using this to replace their stable of copywriters anytime soon. The templates look like they might be useful for learnin' the basics, but ultimately it looks...
Forum: Copywriting 20th August 2014, 12:23 PM
Replies: 16
Views: 825
Posted By colmodwyer
Re: Too Many Testimonials?

Ever see Michel Fortin's "PROOF!" promo for John Reese's Traffic Secrets? It's 199 pages and about 90% of it is testimonials...

If I recall, Traffic Secrets was the first IM launch to do $1m in a...
Forum: Conversion Rate Optimization 11th June 2014, 07:26 PM
Replies: 18
Views: 1,974
Posted By colmodwyer
Re: 50% conversion rate

I'm struggling to grasp exactly what you're asking/saying...

But remember your traffic has a massive impact on your conversion rate. If you sent 300 tire-kickers to your landing page, then a zero...
Forum: Copywriting 6th June 2014, 10:10 AM
Replies: 10
Views: 849
Posted By colmodwyer
Re: Old copywriter needs new tricks

Remember, "digital" is just a new format. And there's a lot of cool, new stuff you can do with it. But the fundamentals of copywriting haven't changed.

Writing a TV ad is different from writing a...
Forum: Copywriting 4th June 2014, 04:51 PM
Replies: 11
Views: 2,739
Posted By colmodwyer
Re: The $1,480,000,000 Case Against Using Emotion In Advertising

If you're a business owner or executive and your livelihood depends on how you spend your advertising budget, then these ads have an emotional impact.

Look at #9 in the first ad. Ol' Ogilvy was a...
Forum: Copywriting 19th April 2014, 04:13 PM
Replies: 22
Views: 1,652
Posted By colmodwyer
Re: Is copywriting intimidating to you??? Here's the solution (for me at least...)

I think, if you want to be a copywriter you need to study copywriting.

Sales experience surely helps, but if you don't have any I wouldn't recommend getting some to become a better copywriter....
Forum: Copywriting 3rd April 2014, 06:19 PM
Replies: 23
Views: 1,426
Posted By colmodwyer
Re: Here's Another Reason You Should NEVER Give Up...

Right on Seth!
Forum: Copywriting 1st April 2014, 09:17 AM
Replies: 17
Views: 1,027
Posted By colmodwyer
Re: Fundamental Funnelism

It's just a sales funnel, not too much relationship building:

How To Calculate Your Average Customer Value (http://www.digitalmarketer.com/how-to-calculate-average-customer-value-funnel/)

So...
Forum: Main Internet Marketing Discussion Forum 27th March 2014, 04:40 PM
Replies: 35
Views: 1,295
Posted By colmodwyer
Re: This could be good for your health

Hi George,

I had an adjustable desk for about 6 months... so I could sit or stand at my workstation. Unfortunately I moved offices and no longer have one.

Been a handful of studies recently...
Forum: Copywriting 20th January 2014, 11:24 AM
Replies: 31
Views: 1,902
Posted By colmodwyer
Re: Who's the Best Copywriter of All Time? (so far)

Whomever wrote this...

Stepping Out Secrets - Male to Female Transformation Program (http://steppingoutsecrets.com/)

Colm
Forum: Copywriting 18th January 2014, 06:43 AM
Replies: 24
Views: 1,737
Posted By colmodwyer
Re: How To Get A Bunch Of Good Junk Mail

Rob, call customer service and have them transfer your subscription to Outstanding Investments or Capital & Crisis. Both have amazing editors... Always weave a great story... So good idea source...
Forum: Copywriting 17th January 2014, 11:16 AM
Replies: 24
Views: 1,737
Posted By colmodwyer
Re: How To Get A Bunch Of Good Junk Mail

What AF newsletter did you subscribe to Rob? I used to work for 'em...

Also, few decent promos here...

Free Swipe File | Just another WordPress site (http://freeswipefile.com/)

Been...
Forum: Copywriting 15th January 2014, 09:57 AM
Replies: 24
Views: 1,737
Posted By colmodwyer
Re: How To Get A Bunch Of Good Junk Mail

Rob, Phillips is no more...

The History of Eagle Publishing and its Leadership Team (http://www.eaglepub.com/about/)

Colm
Forum: Copywriting 22nd November 2013, 10:34 AM
Replies: 13
Views: 671
Posted By colmodwyer
Re: Sales page - performing very well - Payment page not so (i think)

Thanks for sharing, noticed ads this a few days ago on the Stock Gumshoe website.

Your metrics seem pretty good to me, especially as you're about ten times the cost of your competitors.

On the...
Forum: Copywriting 18th October 2013, 10:43 AM
Replies: 8
Views: 2,290
Posted By colmodwyer
Re: Examples of best emotional sales letters

Seems redundant to segment by "emotional..." in other words, there's no such thing as a best "non-emotional" sales letter, at least for the wares most of us typically sell.

So you're really just...
Forum: Copywriting 6th September 2013, 02:48 PM
Replies: 15
Views: 1,189
Posted By colmodwyer
Re: I could care less...but really - you suck

CLAUDE HOPKINS RULEZ!
Forum: Copywriting 8th June 2013, 11:37 AM
Replies: 9
Views: 748
Posted By colmodwyer
Re: Would you offer an opinion on Deck Copy? UPDATE SAT. 6/8

A lot of conflicting ideas / appeals here...

Mainly, trying to sell preppers with a biz-op appeal isn't a great message to market match.

And, I think you should focus on one single threat......
Forum: Copywriting 19th March 2013, 09:31 AM
Replies: 9
Views: 1,208
Posted By colmodwyer
Re: Tips To Find Your "Big Idea"

Nice Daniel. I like this"big idea checklist" from Ogilvy on Advertising...

1. Did it make me gasp when I first saw it?
2. Do I wish I had thought of it myself?
3. Is it unique?
4. Does it fit...
Forum: Copywriting 4th March 2013, 08:58 PM
Replies: 28
Views: 2,145
Posted By colmodwyer
Re: Is "six figures" still a lot of money?

Perhaps you could use a more stable money than Fed dollars... "Get Paid 1-ounce of Gold Everyday Filling out Surveys in Your Spare Time!"

Colm
Forum: Copywriting 28th January 2013, 04:16 AM
Replies: 5
Views: 1,108
Posted By colmodwyer
Re: Iceing The Cake Direct Mail Letters?

When I was there they charged yearly (but you could pay up monthly I think)... you'd get a new campaign every month, plus coaching and a bunch of other stuff.

Colm
Forum: Copywriting 27th January 2013, 04:56 PM
Replies: 5
Views: 1,108
Posted By colmodwyer
Re: Iceing The Cake Direct Mail Letters?

I used to work for NPE. They license the "Icing the Cake" sequence to paying members, so it's not easy to find "free."

The article Joe linked to pretty much sums up the crux of campaign... picture...
Forum: Copywriting 1st November 2012, 09:11 AM
Replies: 9
Views: 1,455
Posted By colmodwyer
Re: Look at this blatant rip off!

I doubt the WSJ ad writer (Martin Conroy) will care too much as...

A) He heavily swiped from an old Bruce Barton ad
B) Likely made millions in royalties
C) His ad doesn't run anymore
D) And he...
Forum: Copywriting 23rd October 2012, 06:28 AM
Replies: 15
Views: 2,010
Posted By colmodwyer
Re: Self Defense - Brazilian Jiu Jitsu

You should enroll in this...

https://gracieuniversity.com/Course.aspx?enc=9KpKxqtfuOKhyYHaKp8qsQ==

Learn some basic BJJ. Gracie Breakdowns on YouTube are really cool too.

I'd also watch the...
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