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Search: Posts Made By: Mitt Ray
Forum: Copywriting 15th August 2011, 12:21 PM
Replies: 15
Views: 665
Posted By Mitt Ray
Re: How Often Can We Say "I" in a Sales Letter?

Normally the rule is that you need to use three "you's" for every "I" you use. The best thing to do is to use this or these "I"(s) in one tiny paragraph after you have made the sale letter to be...
Forum: Copywriting 11th August 2011, 11:05 PM
Replies: 40
Views: 1,728
Posted By Mitt Ray
Re: Do I need to fire this copywriter?

Maybe you should.


The problems:–


1. The headline’s too long and it doesn’t speak to me.


2. There’s no second headline.
Forum: Copywriting 9th August 2011, 05:40 AM
Replies: 6
Views: 788
Posted By Mitt Ray
Re: Web Sources for Writing Jobs?

I think the best thing to do is to just advertise your services. Like Alex mentioned, try out PPC. Maybe start a blog to show people your B2B writing experience.

Another thing you could use is...
Forum: Copywriting 9th May 2011, 03:05 PM
Replies: 18
Views: 1,173
Posted By Mitt Ray
Re: Client that Doesn't Get Direct Response Copy...

The best thing would be to try and explain things to him. Let him know why your way is right and what would happen if you go ahead with what he wants.

I myself have worked with clients like this...
Forum: Copywriting 7th May 2011, 06:11 PM
Replies: 311
Views: 193,094
Posted By Mitt Ray
Re: Top Copywriting Books... Ever

For improving your copywriting skills I would recommend the books "Write to Sell" by Andy Maslen and "The Copywriter's Handbook" by Bob Bly.

Both of them are really good back, if you want some...
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