Forum: Offline Marketing
7th August 2015, 06:51 PM
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Replies: 15
Views: 3,609 |
Forum: Offline Marketing
4th August 2015, 04:44 PM
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Replies: 17
Views: 1,354 |
Forum: Offline Marketing
30th June 2014, 08:30 AM
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Replies: 44
Views: 1,878 Re: The deadpan people
Sounds to me like you're selling a commodity and have no real way to differentiate yourself.
How can you restructure your offer/proposition so that it can't be compared to anything else?
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Forum: Offline Marketing
25th June 2014, 03:34 PM
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Replies: 15
Views: 3,160 Re: The Doberman Dan Letter
I'm a subscriber.
In addition to the printed newsletter, you get a monthly webinar.
There is also a membership site with tons of other resources, including recordings of the monthly webinars.
...
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Forum: Email Marketing
3rd June 2014, 01:20 PM
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Replies: 62
Views: 4,528 |
Forum: Email Marketing
3rd June 2014, 12:49 PM
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Replies: 62
Views: 4,528 |
Forum: Offline Marketing
28th May 2014, 04:55 PM
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Replies: 305
Views: 13,225 |
Forum: Offline Marketing
27th March 2014, 05:59 AM
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Replies: 16
Views: 1,556 Re: How To Sell, By Don Draper
Sure, I love that stuff, too.
But if that's all it were about, it wouldn't be nearly as compelling.
Right up there with Breaking Bad and The Wire for best show.
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Forum: Offline Marketing
26th March 2014, 02:55 PM
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Replies: 10
Views: 947 |
Forum: Offline Marketing
29th December 2013, 12:58 PM
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Replies: 15
Views: 903 Re: A Glengarry Christmas
SNL stuff is not on YouTube (if it is, NBC will get it off quickly), but you can find it on Hulu and other sites.
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Forum: Offline Marketing
1st September 2013, 11:32 AM
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Replies: 18
Views: 852 |
Forum: Copywriting
24th July 2013, 11:57 AM
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Replies: 5
Views: 617 |
Forum: Offline Marketing
4th July 2013, 10:00 AM
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Replies: 9
Views: 3,913 |
Forum: Offline Marketing
11th June 2013, 06:05 PM
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Replies: 22
Views: 1,153 |
Forum: Copywriting
2nd June 2013, 11:17 AM
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Replies: 5
Views: 593 |
Forum: Offline Marketing
2nd June 2013, 10:49 AM
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Replies: 33
Views: 936 |
Forum: Offline Marketing
30th March 2013, 04:34 PM
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Replies: 10
Views: 1,229 Glengarry Glen Ross 2: Warrior Forum
After years of negotiations, David Mamet and Alec Baldwin agreed to make a sequel to their famous movie about salesmen: Glengarry Glen Ross 2: Warrior Forum.
Glengarry Glen Ross 2: Warrior Forum...
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Forum: Offline Marketing
15th March 2013, 02:51 PM
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Replies: 7
Views: 680 Re: Convincing A Client
Your old days must be a lot older than my old days. In my day, it was "sell the sizzle, not the steak."
You make good points.
Let me add one.
People only buy what they WANT, not what they...
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Forum: Offline Marketing
14th March 2013, 09:41 AM
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Replies: 44
Views: 4,057 |
Forum: Copywriting
13th March 2013, 11:28 AM
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Replies: 20
Views: 8,283 |
Forum: Copywriting
13th March 2013, 11:25 AM
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Replies: 10
Views: 817 |
Forum: Offline Marketing
12th March 2013, 04:50 PM
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Replies: 12
Views: 658 Re: Funny Headline of the Day
No, it's really not any better.
Here's what's better:
A direct-response ad with a WARNING headline and some FREE information.
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Forum: Offline Marketing
11th March 2013, 09:10 AM
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Replies: 13
Views: 980 |
Forum: Offline Marketing
10th March 2013, 08:34 PM
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Replies: 12
Views: 817 |
Forum: Offline Marketing
7th March 2013, 11:13 AM
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Replies: 4
Views: 352 |
Forum: Offline Marketing
6th March 2013, 08:11 PM
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Replies: 16
Views: 849 Re: Living Social wants 40%!
Good call, but most small business owners who are going to run a LS/Groupon deal are still playing checkers . . .
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Forum: Offline Marketing
3rd March 2013, 11:09 AM
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Replies: 39
Views: 2,680 |
Forum: Offline Marketing
2nd March 2013, 07:46 PM
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Replies: 12
Views: 876 Re: How much are glengarry leads worth?
These are the Glengarry leads.
And to you they're gold, and you don't get them.
Why?
Because to give them to you would be throwing them away.
They're for closers.
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Forum: Offline Marketing
1st March 2013, 01:58 PM
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Replies: 3
Views: 511 Re: Return Address or No Return Address
If you know you have a clean list, you could probably leave it off altogether. It can increase the curiosity factor to get your envelope opened.
Otherwise, Sasha is correct: Street address only,...
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Forum: Offline Marketing
27th February 2013, 05:27 PM
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Replies: 238
Views: 28,884 |
Forum: Offline Marketing
3rd February 2013, 03:19 PM
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Replies: 18
Views: 1,721 |
Forum: Offline Marketing
28th January 2013, 03:45 PM
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Replies: 43
Views: 2,011 |
Forum: Offline Marketing
28th January 2013, 01:27 PM
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Replies: 9
Views: 546 Re: Dilemma
Renew it. Offer him first right of refusal on acquiring it from you.
If he passes, maybe you can sell it to someone else or sell the leads in generates.
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Forum: Offline Marketing
28th January 2013, 10:07 AM
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Replies: 43
Views: 2,011 |
Forum: Offline Marketing
26th June 2012, 09:14 PM
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Replies: 1,343
Views: 129,934 Re: Make $5000 per month and be a hero.
As to the front and back issue:
There is no front and back.
If you design your card properly, it's "this side" and "that side."
And the ads can be designed so one coupon being clipped leaves...
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Forum: Offline Marketing
26th June 2012, 09:12 PM
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Replies: 1,343
Views: 129,934 |
Forum: Offline Marketing
2nd June 2012, 12:12 PM
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Replies: 14
Views: 1,138 |
Forum: Offline Marketing
15th May 2012, 08:09 AM
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Replies: 26
Views: 1,524 |
Forum: Offline Marketing
23rd April 2012, 09:56 PM
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Replies: 5
Views: 589 |
Forum: Offline Marketing
23rd April 2012, 04:45 PM
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Replies: 19
Views: 1,126 Re: Unpaid Invoices Make Me Sad
A sale without the money is not really a sale.
I agree with other posters that you should collect upfront and auto-bill for ongoing services.
Try getting groceries, or an airline ticket, or...
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Forum: Offline Marketing
14th April 2012, 04:24 PM
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Replies: 12
Views: 1,068 Re: Direct mail question
This is yet another ideal situation for two-step lead generation marketing.
Instead of trying to sell computer services in the postcard or sales letter, merely offer to provide FREE information.
...
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Forum: Offline Marketing
14th April 2012, 04:20 PM
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Replies: 21
Views: 1,135 Re: PostCard Copy Help?
Yes, times can change.
Another good thing to test is offering both a 24/7 hotline AND a squeeze page URL.
One thing you might find is that the 24/7 hotline leads are higher quality.
As...
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Forum: Offline Marketing
10th April 2012, 05:07 PM
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Replies: 3
Views: 630 Re: FREE Postcards!
Another way to make and send your own postcards on the cheap:
Buy a ream of 65 lb. cover stock in canary yellow ($12-15).
Use MS Word or whatever word processing program you like and create...
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Forum: Offline Marketing
19th March 2012, 09:09 AM
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Replies: 1,343
Views: 129,934 Re: Make $5000 per month and be a hero.
That is precisely how I'm positioning and presenting this.
It also opens the door to provide an additional service: capturing the contact info of people who bring in the coupon and marketing to...
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Forum: Offline Marketing
8th January 2012, 01:38 PM
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Replies: 19
Views: 12,632 Re: How much do you give as a referral fee?
Depends. If you have holes in your schedule and want more business, offering strategic partners a 20% commission and actively promoting that opportunity to them can bring you a lot of extra business...
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Forum: Offline Marketing
6th January 2012, 12:38 PM
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Replies: 21
Views: 752 Re: Help me with the name for a seminar
The name of a seminar is really a headline.
Sit down and write out at least 20 different headlines.
The best headlines, generally, include two key elements:
1. A benefit to the reader...
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Forum: Offline Marketing
6th January 2012, 08:16 AM
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Replies: 21
Views: 752 Re: Help me with the name for a seminar
Business owners don't care about traffic, Google, or anything like that.
What they care about is raking in profits.
So you have to express how you can drive profits.
Just off the top of my...
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Forum: Offline Marketing
5th January 2012, 07:31 PM
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Replies: 35
Views: 6,943 |
Forum: Offline Marketing
3rd January 2012, 05:20 PM
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Replies: 47
Views: 1,977 Re: Do you use NLP?
NLP is all about manipulation.
Instead of trying to manipulate someone into buying from you . . . why not try some of these crazy techniques:
Be yourself
Do what's best for your client
...
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Forum: Offline Marketing
18th December 2011, 12:58 AM
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Replies: 1,343
Views: 129,934 Re: Make $5000 per month and be a hero.
Couple reasons you're getting this type of maybe:
1. They're really saying no and they don't want to hurt your feelings. Bad for you because you waste your time chasing them down for a decision....
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Forum: Offline Marketing
9th December 2011, 12:22 AM
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Replies: 1,343
Views: 129,934 Re: Make $5000 per month and be a hero.
I think some of you are missing the point here.
It doesn't matter how much you "spend" on postage.
All that matters is the Return On Investment (ROI).
If you're making 5K profit for sending...
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Forum: Offline Marketing
11th October 2011, 06:12 PM
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Replies: 24
Views: 947 |
Forum: Offline Marketing
2nd October 2011, 10:10 AM
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Replies: 22
Views: 9,500 Re: Cold calling on Saturday??
It's not really a cold call if you know the person.
Here's an idea for calling on Saturdays and leaving voice mails:
Write a short FREE Report.
Give it a curiosity-provoking title. Something...
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Forum: Offline Marketing
1st October 2011, 11:47 PM
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Replies: 26
Views: 1,290 |
Forum: Offline Marketing
1st October 2011, 12:20 PM
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Replies: 29
Views: 1,357 |
Forum: Offline Marketing
1st October 2011, 10:16 AM
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Replies: 20
Views: 2,225 |