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Search: Posts Made By: JimBetrue
Forum: Copywriting 11th November 2011, 09:32 AM
Replies: 42
Views: 1,251
Posted By JimBetrue
Re: Headline Writing Noob. Help please?

What if you used a headline like:

If you're designing your own website, there's a good chance you're working for less than minimum wage to eventually get a site online that will confuse and repel...
Forum: Copywriting 9th November 2011, 10:12 AM
Replies: 9
Views: 613
Posted By JimBetrue
Re: All this copywriting is making me improve my product

This is exactly why many people advocate writing the sales page before you create your ebook, tele-class, workshop, etc. Make big promises in your copy and then create product to fulfill and exceed...
Forum: Copywriting 28th October 2011, 08:48 AM
Replies: 30
Views: 890
Posted By JimBetrue
Re: My first Opt-In Copy page

The button text should be fairly obvious in the html. Just find where it says 'Subscribe' and replace it with 'FREE Instant Access!' and see what happens. You can always change it back if you change...
Forum: Copywriting 28th October 2011, 07:27 AM
Replies: 30
Views: 890
Posted By JimBetrue
Re: My first Opt-In Copy page

It looks like you've made great progress and there are some fantastic suggestions that I will review the next time I create an opt-in page.

One thing that I haven't seen addressed is your button...
Forum: Copywriting 25th October 2011, 07:17 AM
Replies: 34
Views: 2,198
Posted By JimBetrue
Re: Drilling down to the slogan

I serve a similar market and the tagline I've been using is: Copywriting that delivers your truth, honors your tribe and inspires action. However, I think that slogans are a very small part of the...
Forum: Copywriting 6th October 2011, 03:52 PM
Replies: 23
Views: 1,373
Posted By JimBetrue
Re: Imagine If You Wrote Copy For Steve Jobs...

I don't think that he convinced people to buy stuff they didn't know they wanted.

I think he had an incredible ability to predict what people already wanted before they knew they wanted it. That...
Forum: Copywriting 6th October 2011, 07:06 AM
Replies: 39
Views: 2,085
Posted By JimBetrue
Re: Your All Time Favourite...

Here's a great one from one of Eben Pagan's businesses:

If You Don’t Know What Your Man Is Thinking, Then He’s Probably Thinking Of Leaving…

Of course it taps into the greatest fear of the...
Forum: Copywriting 4th October 2011, 12:22 PM
Replies: 12
Views: 1,150
Posted By JimBetrue
Re: Not my cup of tea

Yes, it is used in the US. However it's not used that commonly. It's is probably used more by people 50+ than younger generations.
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