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Search: Posts Made By: Phil Coleman
Forum: Copywriting 21st October 2008, 03:38 AM
Replies: 60
Views: 2,520
Posted By Phil Coleman
Re: Do you ever read the whole sales letter?

I love reading copy. I’m a copy junkie!

If the headline draws me in I will read the subhead. If that draws me in I will read the first paragraph. Etc, etc. Isn’t that what good Copywriting is...
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