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Showing results 1 to 4 of 4
Search took 0.01 seconds. Search: Posts Made By: swontario
Forum: Copywriting 29th August 2013, 06:23 AM
Replies: 9
Views: 954
Posted By sethczerepak
Re: advertorial

Common new copywriter mistake, you get to the "meat" about halfway down the page. Most people won't read that far down unless they get the summary and benefits right away.
Forum: Copywriting 28th August 2013, 11:11 AM
Replies: 9
Views: 954
Posted By Mr. Subtle
Re: advertorial

Advertorials should look like articles. Here's a 1/2 page advertorial from today's paper...

http://i41.tinypic.com/ncyqrs.jpg

Variations of this ad have run at least a dozen times this year.
Forum: Copywriting 28th August 2013, 10:26 AM
Replies: 9
Views: 954
Posted By marciayudkin
Re: advertorial

Hi there,

You need to work on getting the reader's attention with a to-the-point headline and lead. I don't see a news-style headline here, which is a key feature of an advertorial.

Also, your...
Forum: Copywriting 1st July 2013, 11:47 AM
Replies: 20
Views: 1,413
Posted By Alex Cohen
Re: Hottest Headlines

It could have been better. Look how adding specifics and an adjective punches it up:

"Kindle Case Study: How I Went From Being a $500/Night Escort
to a Successful eBook Publisher!"


But...
Showing results 1 to 4 of 4

 
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