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Search: Posts Made By: Ron Lafuddy
Forum: Offline Marketing 30th November 2019, 01:15 PM
Replies: 4
Views: 455
Posted By ewenmack
Old Marketing Principle That Works Today

I learnt this many years ago from the old direct response marketers
who would measure their promos.

Over and over the biggest factor in their success was who got to read them.

With that piece...
Forum: Offline Marketing 19th August 2019, 11:42 AM
Replies: 1
Views: 306
Posted By Claude Whitacre
Joe Girard Is Dead

I just found out today that Joe Girard died at the age of 90, on February 28 of this year.

Who was he? Joe was the world's greatest car salesman.Ever.

In his best year (1973) he sold 1,425...
Forum: Offline Marketing 20th April 2019, 09:57 AM
Replies: 170
Views: 4,531
Posted By Claude Whitacre
Re: Is Cold-Calling Still Effective?

For some reason, about once a year, this identical question gets asked, and the same answers are given.

Enjoy....
Forum: Offline Marketing 19th April 2019, 02:37 PM
Replies: 63
Views: 1,513
Posted By sdentrepreneur
Re: Marketing For Mattress Store

Facebook Video's are killing it. 3 Mattress Sales last week from one video. One sale was $8K Adjustable Bed. #winning
Forum: Offline Marketing 6th March 2019, 05:50 PM
Replies: 4
Views: 281
Posted By Kay King
Re: Claude Whitacre, Kay King, Ron Lafuddy...

Russ -


Sounds like you are making progress - that has to be really hard work but you are doing it!


Thank you for thanking us....


kay
Forum: Offline Marketing 6th March 2019, 05:44 PM
Replies: 4
Views: 281
Posted By Rus Sells
Claude Whitacre, Kay King, Ron Lafuddy...

Claude Whitacre, Kay King, eccj, DWolfe, DWolfe (https://www.youtube.com/watch?v=8Sc4QOjkSG8<br /> [CENTER])
Forum: Offline Marketing 27th February 2019, 12:26 PM
Replies: 69
Views: 4,897
Posted By GordonJ
Well, maybe begin with advertisers who offered deals in their YP ads.

No offense intended, seriously, but I find it somewhat funny that a YELLOW PAGES salesman who doesn't want to make empty promises. What have you been telling these guys for the last couple of years...
Forum: Offline Marketing 22nd February 2019, 01:24 PM
Replies: 3
Views: 165
Posted By Jason Kanigan
Re: Should Cold Prospecting With Leverage Outperform Pay Per Click?

You can blow thousands of dollars on ineffective FB ads just as fast as you can blow salary on ineffective phone prospectors.

One is not better than the other.

Every business requires two...
Forum: Offline Marketing 18th February 2019, 11:53 AM
Replies: 53
Views: 2,113
Posted By GordonJ
Now we see two very distinct types...

Thanks Ron,

The WF, and perhaps the whole of IM is divided into two groups...one, the fast and easy money crowd, my estimate is about 1.3 Million Warriors fall into this group.

The other,...
Forum: Offline Marketing 8th February 2019, 06:03 PM
Replies: 16
Views: 813
Posted By Oziboomer
Re: A local business co-op model worth studying

Yes without a referral I wouldn't have taken the call and they would have most likely even been filtered by staff who answer most of the phone calls coming into our business.

I decided to not make...
Forum: Offline Marketing 8th February 2019, 06:34 AM
Replies: 16
Views: 813
Posted By Oziboomer
Re: A local business co-op model worth studying

Thanks for your interaction Paul.

Sorry some of my response may not be entirely relevant to your specific response but he we go anyway.

This business is run by a mid sixty year old and it...
Forum: Offline Marketing 6th February 2019, 03:57 AM
Replies: 16
Views: 813
Posted By Oziboomer
Re: A local business co-op model worth studying

Here is a copy of the full sheet so you can see sizes and get an idea of the concept.

The price point for the ads can be higher because they are NOT small like some of the postcard mailers or some...
Forum: Offline Marketing 5th February 2019, 06:45 AM
Replies: 16
Views: 813
Posted By Oziboomer
A local business co-op model worth studying

Towards the end of last year I was approached by a cold caller who mentioned I was referred to them via one of the golf clubs we do regular work for.

I get many approaches from cold callers trying...
Forum: Main Internet Marketing Discussion Forum 24th January 2019, 06:25 AM
Replies: 33
Views: 852
Posted By brentlantzy
RE: Cold calling with skype - going to voicemail ?

I don't think the actual phone number is necessarily a major hurdle. Spam comes from US numbers also. Essentially the key is to make someone want to talk to you by offering real value to a decision...
Forum: Offline Marketing 19th January 2019, 12:58 PM
Replies: 63
Views: 1,513
Posted By Claude Whitacre
Re: The Real Gold in this thread

Good Stuff.

If I owned a mattress store, and a mattress store in my area was about to close, I'd buy all their inventory (at maybe 50 cents on the dollar at wholesale) and their customers list.
...
Forum: Offline Marketing 19th January 2019, 09:27 AM
Replies: 63
Views: 1,513
Posted By Claude Whitacre
Re: Marketing For Mattress Store

We just ask everyone that buys a vacuum cleaner what brought them in. Most people that saw a video say that the first thing, when they come in. It's also the first thing they say when they call.
...
Forum: Offline Marketing 6th January 2019, 09:56 AM
Replies: 25
Views: 974
Posted By animal44
Re: To All The Poor People (2)...

Brainy Universe: Hire 1000 people to stand on 1000 corners and sell loadsa pencils. Pay 50% commission, keep 50% yourself. Job done in one day, no work. ;) :P

Even brainier universe: Find someone...
Forum: Offline Marketing 5th January 2019, 08:48 PM
Replies: 25
Views: 974
Posted By max5ty
To All The Poor People (2)...

You: I need to make a lot of money.

Universe: How you gonna do that?

You: I need to find the perfect product.

Universe: What do you mean by perfect?

You: One that makes me rich.
Forum: Offline Marketing 3rd January 2019, 11:03 AM
Replies: 53
Views: 2,113
Posted By max5ty
Re: A quick lesson in Selling 9x12 Post cards

I like GaryVee, but to be honest there are others that have been a lot more successful that I listen to.

Not trying to take anything away from him...I think it's the volume of content he puts out...
Forum: Offline Marketing 1st January 2019, 11:25 PM
Replies: 53
Views: 2,113
Posted By savidge4
Re: A quick lesson in Selling 9x12 Post cards

After watching this video last night I text someone I know that is going to be running for a local position in Govt... basically a local influencer.. we met today and I laid out the pitch.. Hi im...
Forum: Offline Marketing 1st January 2019, 10:37 PM
Replies: 53
Views: 2,113
Posted By ThePromotionalGuy
Re: A quick lesson in Selling 9x12 Post cards

I've been following Gary for about a year now. I just watched that video last night and you're right, towards the end is the best part.

Did note that Gary does like direct mail but favors FB. But...
Forum: Offline Marketing 1st January 2019, 09:08 AM
Replies: 53
Views: 2,113
Posted By savidge4
A quick lesson in Selling 9x12 Post cards

I saw this video last night... The main card looks to be a 9x12 maybe a bit larger... A cornerstone ad on the front side and then the standard ads on the back. Towards the end of the video where...
Forum: Mind Warriors 20th December 2018, 11:24 AM
Replies: 64
Views: 964
Posted By OptedIn
Re: The More You Fail ...

Keep at it, James. I'm a totally-disabled, combat-veteran and have been homeless, twice. Once, in Manhattan, which just might be the worst place in the world to be so.

I'm 100% disabled with PTSD...
Forum: Offline Marketing 26th August 2018, 06:40 AM
Replies: 43
Views: 721
Posted By OptedIn
Re: Promoting Your Business with Drop Cards

It's not. This is as bad as the Brainiac's who still put flyers on people's windshields, 90% of which end up littering the parking lot. If you're that hard-up for sales that you need to stoop to...
Forum: Offline Marketing 26th August 2018, 05:43 AM
Replies: 43
Views: 721
Posted By Frank Donovan
Re: Promoting Your Business with Drop Cards

Just as a point of interest - unless you get permission from the authors or the bookstore owners, how is that any different from dropping spam links on web properties?
Forum: Offline Marketing 11th July 2018, 10:47 PM
Replies: 18
Views: 439
Posted By savidge4
Re: How to form small business alliance?

There is an issue with all of this... the limitation of your target. You want Chiro's and honestly that great. But targeting them on FaceBook. lets be realistic here, there is no way to target...
Forum: Offline Marketing 21st June 2018, 07:12 AM
Replies: 31
Views: 858
Posted By OptedIn
Re: Getting in the "zone" before telemarketing.

Still trotting out the "Loser's Credo", eh. lol

You know who's not in a rut? People who love what they do, are well-trained, self-motivated, success-driven and understand what they signed up for...
Forum: Offline Marketing 19th June 2018, 07:30 AM
Replies: 31
Views: 858
Posted By OptedIn
Re: Getting in the "zone" before telemarketing.

Regardless of how good a script may be, it can never be fool-proof as it does require the added dimension of being communicated in an intelligent, energetic and very self-confident manner.



If...
Forum: Offline Marketing 14th June 2018, 02:04 PM
Replies: 31
Views: 858
Posted By OptedIn
Re: Getting in the "zone" before telemarketing.

Do you have a mailbox in front of your house? Do your bills show up in it?

What more do you need?
Forum: Offline Marketing 12th May 2018, 02:57 AM
Replies: 199
Views: 8,306
Posted By BlueIndigo
Re: What i learned after cold calling about 600-800 businesses.

Without going word-for-word with what exactly was successful for me in the past -- what's more important is the concept of presenting efficiently. Know in your heart that most business owners are...
Forum: Offline Marketing 17th April 2018, 08:58 AM
Replies: 38
Views: 1,460
Posted By Claude Whitacre
Re: There's something about this approach......

I have decades of experience with this type of thing. A few thoughts;

The quote of the "supervisor" is probably true. Some of these guys are scum balls and have no idea how to sell.

Some...
Forum: Offline Marketing 13th April 2018, 04:48 PM
Replies: 199
Views: 8,306
Posted By Claude Whitacre
Re: What i learned after cold calling about 600-800 businesses.

Get a few more paid clients, and ask for referrals from this client.

This varies among salespeople I have known, but if you get 100 paid clients....and just work referrals...you'll never have t...
Forum: Offline Marketing 12th April 2018, 03:40 PM
Replies: 199
Views: 8,306
Posted By DWolfe
Re: What i learned after cold calling about 600-800 businesses.

Does that mean you have completed the job and got paid ? Or does that mean you have an appointment set up to meet them?
Forum: Main Internet Marketing Discussion Forum 20th March 2018, 11:28 AM
Replies: 14
Views: 616
Posted By shawnlebrun
It's NEVER About the Money Alone (This Gets Personal)

I'll always remember the day clearly because one different choice
means I wouldn't be writing this.

June 21, 1998.

I was sitting on the edge of my bed, gun in hand, deciding whether or not
it...
Forum: Main Internet Marketing Discussion Forum 15th March 2018, 06:38 PM
Replies: 7
Views: 342
Posted By shawnlebrun
20+ Year Copywriter and Marketer Reveals More Online Sales Tips... Part 2

I got so many messages from folks after my last post, about the sales and persuasion
techniques I've learned after close to 20 years in sales, marketing, persuasion, etc..

I wanted to leave a few...
Forum: Off Topic Forum 12th March 2018, 04:39 PM
Replies: 4
Views: 154
Posted By OptedIn
Smile at Someone, Today!

http://i284.photobucket.com/albums/ll10/BigFrank2001/Screen%20Shot%202018-03-12%20at%206.37.27%20PM_zpsb3ti8vjp.png
Forum: Offline Marketing 26th February 2018, 11:48 AM
Replies: 11
Views: 527
Posted By FairDeveloperUk
RE: We Need Help

It's hard to give up sometimes, but this niche feels like it wouldn't be crowded. And the point about smart phones, just to add to that, this is relevant because there will be a lot of people wanting...
Forum: Offline Marketing 25th February 2018, 08:51 AM
Replies: 11
Views: 527
Posted By Jason Kanigan
Re: We Need Help

IDK red...there's something seriously wrong here.

I saw this post days ago and clicked away because although I can't quite pick out what it is on a conscious level, my "scan ability" sees a broken...
Forum: Offline Marketing 19th February 2018, 03:51 PM
Replies: 38
Views: 1,460
Posted By Claude Whitacre
My Direct Mail Vacuum Cleaner Ad.

This is a full page (8 1/2 X 11") Town Money Saver Ad that went to 25,000 people last Thursday. So far, 6 vacuums were sold at $489. Everything in the ad is true.

I don't know how to post the...
Forum: Offline Marketing 16th February 2018, 08:28 PM
Replies: 4
Views: 378
Posted By Oziboomer
A simple *cheap* local plumber's ad

This simple black and white photocopied advert was in my mailbox last week.

http://tenxcel.com/wp-content/uploads/Local-Plumber-Leaky-Cistern-e1518833705209.jpg

Not sure whether it was bulk...
Forum: Off Topic Forum 5th February 2018, 04:43 PM
Replies: 121
Views: 8,097
Posted By OptedIn
Re: quickest way to make $100k in a short time

Time to reevaluate your shortcuts.
Forum: Offline Marketing 4th February 2018, 12:36 PM
Replies: 12
Views: 455
Posted By Jason Kanigan
Re: New to b2b Sales, got a new job, Need help.

Good plan. I really had cornered myself into believing Simon was off in a dark room by himself some place. Actually, I don't know a thing about the work situation! :-D

This is a workable plan that...
Forum: Offline Marketing 31st January 2018, 07:33 AM
Replies: 15
Views: 740
Posted By umc
Re: I deliver flyers door to door as a job. What could I market on top of this?

I may be wrong here, but if you value this job you might want to make sure it is okay to dilute the delivered product with your own. You could lose the job if caught. Maybe I'm just being overly...
Forum: Off Topic Forum 28th January 2018, 12:13 AM
Replies: 121
Views: 8,097
Posted By travlinguy
Re: quickest way to make $100k in a short time

I'm not sure if the OP is even following this thread anymore but I'll put my two cents in.

This isn't going to get you a lot of money quick. You have a better chance of winning a lottery than...
Forum: Offline Marketing 27th January 2018, 06:34 PM
Replies: 0
Views: 137
Posted By AmericanMuscleTA
Applebee's Restaurant Is Picking Up The Phone and Calling Their Customers!

So my mom just told me this story today and it's definitely worth repeating...


Yesterday she placed a to-go order at our local Applebee's. Nothing out of the unusual. She went to pick up the...
Forum: Offline Marketing 27th January 2018, 02:45 PM
Replies: 35
Views: 1,573
Posted By DWolfe
Re: Going to cold call 500 businesses tomorrow any tips for success ?

Yep and your the same person who is needing help in this thread. - https://www.warriorforum.com/beginners-area/1327363-recently-launched-my-first-wso-warriorplus-but-no-sales-yet.html Maybe...
Forum: Offline Marketing 27th January 2018, 12:59 PM
Replies: 35
Views: 1,573
Posted By Jason Kanigan
Re: Going to cold call 500 businesses tomorrow any tips for success ?

Pretty tired of commenters who believe because YOU haven't figured out how to make it work no one else has or can. Take it to your own thread.

The OP asked for help in how to do phone prospecting....
Forum: Off Topic Forum 13th January 2018, 02:28 AM
Replies: 121
Views: 8,097
Posted By Tom Addams
Re: quickest way to make $100k in a short time

You make some good points and (just waking up) I think we're in agreement on most of them. Where we disagree is in regards the usefulness of a sensible reply to a thread like this one. In 23 years,...
Forum: Offline Marketing 1st January 2018, 01:53 PM
Replies: 50
Views: 1,649
Posted By Claude Whitacre
Re: What's Your Advice on Becoming a Star Salesman?

The added advantage of this kind of learning is that it really sticks in your brain. The pain and frustration of screwing up cements the lesson in your mind.
And.....

Maybe the biggest advantage...
Forum: Offline Marketing 31st December 2017, 12:06 PM
Replies: 10
Views: 650
Posted By Claude Whitacre
Re: Get off your butt and change your life

I have a guy that interviewed me that is in the life insurance business. He told me that in the US, 40% of adults over 25 years old have no life insurance other than whatever their job provides.
...
Forum: Offline Marketing 31st December 2017, 11:43 AM
Replies: 25
Views: 1,324
Posted By Claude Whitacre
Re: Should I Prospect Myself Or Hire Someone To Prospect For Me? Referrals Or Cold Calls

Although a little outside the scope of the thread, I agree with you. In fact....if you are interested in maximizing sales (let's say of vacuum cleaners)

Want steady easy business selling vacuum...
Forum: Main Internet Marketing Discussion Forum 30th December 2017, 07:14 PM
Replies: 42
Views: 2,017
Posted By Jonathan 2.0
Re: Some Business Models Are No Longer Viable

No. I agree. Many times if a Person were to keep taking action — regardless of "rejection"/"failure" — they would be successful. Which goes back to my point about never giving up.

Sometimes a...
Forum: Main Internet Marketing Discussion Forum 30th December 2017, 06:17 PM
Replies: 42
Views: 2,017
Posted By Brent Stangel
Re: Some Business Models Are No Longer Viable

No, that is exactly what is meant, and you know it.



That doesn't make sense. Lack of action may have caused the failure that killed the "dream."

Action without a solid plan and specific...
Forum: Main Internet Marketing Discussion Forum 30th December 2017, 04:40 PM
Replies: 42
Views: 2,017
Posted By Jonathan 2.0
Re: Some Business Models Are No Longer Viable

The same could be true of "failure/rejection." The board game Monopoly was "rejected" several times before it was successful.
Forum: Offline Marketing 30th December 2017, 10:48 AM
Replies: 18
Views: 2,466
Posted By Jason Kanigan
Re: What products make the most money in telesales if youve got the skills?

The ones with the highest price tags and commission payouts.

Jeez this is like Ron White, Where's the safest seat on the plane? In the back, because "the mountains are up front."

If you really...
Forum: Offline Marketing 25th December 2017, 11:27 AM
Replies: 25
Views: 1,324
Posted By Claude Whitacre
Re: Should I Prospect Myself Or Hire Someone To Prospect For Me? Referrals Or Cold Calls

Now that I know a little about your business, the differences in numbers becomes clear.
Our calls for prospecting (cold calling) was to offer a free gift. We would usually have them answer a few...
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