Register Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 51 of 51
Search took 0.02 seconds.
Search: Posts Made By: michaelhearne
Forum: Copywriting 30th July 2012, 06:21 PM
Replies: 26
Views: 1,413
Posted By Don Grace
Re: the magic is gone...

I think a lot of it has to do with as copywriters, we're driven to the creative side of things. When it becomes monotonous, it's not as fun. Especially when you feel you're writing the same stupid...
Forum: Copywriting 29th July 2012, 12:42 PM
Replies: 26
Views: 1,413
Posted By Steve Hill
Re: the magic is gone...

With the tools and knowledge you already have, there are SO many other opportunities just waiting for you, once out of the rut. Entire business empires are just waiting to be built, especially...
Forum: Copywriting 28th July 2012, 10:49 AM
Replies: 18
Views: 972
Posted By videolover7
Re: Do You Find This Headline Offensive?

Polarity can be an effective technique in sales copy. As a marketer, you just have to ask yourself, "Who am I offending?" and weigh the cost.

Good thing Hogan's Heroes was on TV so long ago, eh? ...
Forum: Copywriting 27th July 2012, 07:40 AM
Replies: 6
Views: 794
Posted By shawnlebrun
Re: Any Copywriter Here Have Peformance Based Fees?

yes, i charge an up front fee as well as a % of sales... usually for those clients who actually have a profitable, sustainable business. let's not kid ourselves, we as copywriters know that's...
Forum: Copywriting 27th July 2012, 06:32 AM
Replies: 13
Views: 891
Posted By linkassistant
Re: What do you guys think about all this "Infographic Overload" lately?

Yes, there's definitely an overload, but there's no denying it:
1. infographics are perfect link baits
2. like with everything else, there's the good and the ugly

I'm sure the boom will slow...
Forum: Copywriting 26th July 2012, 01:17 PM
Replies: 10
Views: 930
Posted By The Copy Nazi
Re: Finding translation / foreign-language jobs

Meanwhile...back at the ranch...some of us ARE attacking what you guys call "foreign" markets. Oh look - there's a whole world out there beyond "the land of the free".
Forum: Copywriting 26th July 2012, 06:41 AM
Replies: 13
Views: 891
Posted By Mr. Subtle
Re: What do you guys think about all this "Infographic Overload" lately?

I love infographics... especially the ones that are not to be taken seriously:

http://i45.tinypic.com/skxt80.jpg
Forum: Copywriting 25th July 2012, 01:32 PM
Replies: 0
Views: 589
Posted By RickDuris
Opportunity for copywriting coaches and trainers

Interesting opportunity for copywriting trainers & coaches:
...
Forum: Copywriting 25th July 2012, 01:12 AM
Replies: 26
Views: 1,413
Posted By copyassassin
Re: the magic is gone...

Consider grabbing a copy of:

Amazon.com: Imagine: How Creativity Works (9780547386072): Jonah Lehrer: Books
Forum: Copywriting 24th July 2012, 06:11 PM
Replies: 12
Views: 1,278
Posted By shawnlebrun
Re: Speaking of Bencivenga and Testimonials...

awesome post Bruce... and you're 100% right on.

One thing i do in all my sales letters now, even if
i'm selling something like an info product where an actual
demonstration may not work... i...
Forum: Copywriting 24th July 2012, 12:40 PM
Replies: 12
Views: 1,278
Posted By Bruce Wedding
Speaking of Bencivenga and Testimonials...

Shawn's thread about Bencivenga's course has stimulated my thinking. Then yesterday, a thread scrolled by asking about positioning of testimonials. The thought occurred to me, "Many of these people...
Forum: Copywriting 24th July 2012, 08:35 AM
Replies: 26
Views: 1,413
Posted By AgentHomes
Re: the magic is gone...

Sounds like you just need to step back for a bit and take a vacation to the beech.

I challenge you to find "copy - persuasion - influence - manipulation" while watching the waves roll in.
Forum: Copywriting 24th July 2012, 08:19 AM
Replies: 26
Views: 1,413
Posted By Rezbi
Re: the magic is gone...

Hope this doesn't come across wrong, but...

Maybe copywriting isn't your thing?

I sometimes want to give up because it's hard work.

But, the more I find out the more I want to carry on.
...
Forum: Copywriting 24th July 2012, 06:57 AM
Replies: 26
Views: 1,413
Posted By vCr8
Re: the magic is gone...

Oh man if that is called growing old then I am scared getting older... I better prepare for hormonal changes due to aging as it might give me this feeling as well... lol.... For me I'd call this burn...
Forum: Copywriting 23rd July 2012, 10:59 PM
Replies: 26
Views: 1,413
Posted By copyassassin
Re: the magic is gone...

Michael,

I totally feel you on this one and have a slightly different take than what's been mentioned so far.

And it's probably in part because I live in the Los Angeles area and have clients...
Forum: Copywriting 23rd July 2012, 07:18 PM
Replies: 26
Views: 1,413
Posted By Mark Andrews
Re: the magic is gone...

Sometimes you just need to change the medium Michael.

Stay on the Internet long enough and it's enough to drive any creative, emotional, highly passionate writer stir crazy.

The majority...
Forum: Copywriting 23rd July 2012, 06:45 PM
Replies: 26
Views: 1,413
Re: the magic is gone...

You're not crazy.

Have you ever heard of a little concept called "reticular activation system" (RAS)?

Basically, the more you are thinking about something, the more you will find evidence of...
Forum: Copywriting 23rd July 2012, 03:51 PM
Replies: 26
Views: 1,413
Posted By Pusateri
Re: the magic is gone...

You've looked behind the curtain and seen that the wizard is just a man. That magic is accomplished with buttons and levers.

I think we all experience this at some time in our creative lives. It...
Forum: Copywriting 23rd July 2012, 11:43 AM
Replies: 26
Views: 1,413
Posted By BulletheadX
Re: the magic is gone...

It's called "getting older". Welcome to the rest of your life.
Forum: Copywriting 23rd July 2012, 09:57 AM
Replies: 26
Views: 1,413
Posted By Larbi Rahmani
Re: the magic is gone...

it's lack of purposes, that's why we are missing the magic.
Forum: Copywriting 23rd July 2012, 09:15 AM
Replies: 26
Views: 1,413
Posted By RickDuris
Re: the magic is gone...

All you've got Michael, is a filter problem.

You're running everything you hear through the same filter. Such that "persuasion - influence - manipulation..." is all that you see and hear.
...
Forum: Copywriting 23rd July 2012, 08:51 AM
Replies: 26
Views: 1,413
Posted By fannysee
Re: the magic is gone...

I am not a copywriter but have worked with several copywriters before. I understand your depression as before I outsourced I tried to write but the results were pathetic to say the least. But I...
Forum: Copywriting 23rd July 2012, 07:49 AM
Replies: 26
Views: 1,413
Posted By JakeDaly
Re: the magic is gone...

Stay strong, brotha man. Take solace in the fact that you can be a copywriter that helps change that culture, using your talents to write 'good' copy and not bad, as you referred.
Forum: Copywriting 18th July 2012, 10:22 AM
Replies: 26
Views: 4,050
Posted By shawnlebrun
How I've been consistently doubling, tripling, and quadrupling conversion rates...

Like most of the folks on this forum... I've spent thousands and thousands of dollars on copywriting books. I've probably got them all.

But I continuously keep going back to Gary Bencivenga's...
Forum: Copywriting 13th July 2012, 11:43 AM
Replies: 35
Views: 11,905
Posted By gjabiz
First off, I don't suggest this book for copywriters, per se.

Seven Steps to Freedom II is a college textbook. It is boring. It does contain some copywriting tips.

Since I edited the II version, in 1997, I can tell you most of the differences were UPDATES...
Forum: Copywriting 13th March 2012, 09:09 AM
Replies: 7
Views: 641
Posted By Raydal
Re: Droppin Names??

Personally I prefer to have the clients say that I wrote for
them through a testimonial than me saying that I wrote
for that client.

But name dropping is not my style, but I wouldn't discourage...
Forum: Copywriting 13th March 2012, 09:01 AM
Replies: 7
Views: 641
Posted By MikeHumphreys
Re: Droppin Names??

I'm with Bruce on this one.

Unless you sign a non-disclosure or your client tells you that they don't want you using their name to self-promote, then there's nothing wrong with mentioning who...
Forum: Copywriting 13th March 2012, 08:19 AM
Replies: 7
Views: 641
Posted By Grain
Re: Droppin Names??

Why not? Drop em. It's the law of association.
Forum: Copywriting 13th March 2012, 03:52 AM
Replies: 7
Views: 641
Posted By The Copy Nazi
Re: Droppin Names??

Last and only time I did that - few years back - I got flamed here and even copped an infraction from another writer for "Self Promotion".

But don't let that stop you. Have at it. I'll give you a...
Forum: Copywriting 13th March 2012, 12:08 AM
Replies: 7
Views: 641
Posted By Bruce Wedding
Re: Droppin Names??

WTF is the point of writing for big shots if you can't brag about it. Rock on. Why would you feel guilty anyway?
Forum: Copywriting 4th January 2012, 02:09 AM
Replies: 22
Views: 1,235
Posted By davemiz
Re: Doh! Now I See Why Videos Will Never Replace Long Form Sales Letters

Gotta roll with Matt on this one... with one exception (length of video - longer is working much better for me)

the data shows vsls (when done right) destroy sales letters (for now at least), and...
Forum: Copywriting 2nd August 2011, 04:44 PM
Replies: 42
Views: 3,807
Posted By AdwordsMogul
Re: Copywriting Game - Sell It in 250 Words or Less

How about a little Google Adwords copy:

http://www.freeimagehosting.net/newuploads/98c0c.jpg
Forum: Copywriting 1st August 2011, 04:02 PM
Replies: 42
Views: 3,807
Posted By PMinc
Re: Copywriting Game - Sell It in 250 Words or Less

Is Your Son A
Limp-Wristed "Nancy-Boy?"

Do you fear his effeminate nature will lead to endless, unbearable torment in the schoolyard?

How hours do you spend staring at the ceiling in the dead...
Forum: Copywriting 1st August 2011, 07:25 AM
Replies: 13
Views: 938
Posted By max5ty
Welcome To The Crowd

The copywriting field is getting crowded - excuse me, I didn't mean to bump into ya...

...and now pretty much everyone and anyone is a copywriter, congratulations

- it's seems to be one of the...
Forum: Copywriting 29th July 2011, 12:54 PM
Replies: 42
Views: 3,807
Posted By methomas
Re: Copywriting Game - Sell It in 250 Words or Less

Don't put the bird down. He's smarter than the idiots in congress.
Forum: Copywriting 25th July 2011, 07:40 PM
Replies: 12
Views: 921
Posted By kellyburdes
Re: Talking about blind copy

A lot of people seem to be assuming refunds are the most important part of the equation, which is far from the truth.

What if you have a product that converts at 8% with a 35% refund rate, or...
Forum: Copywriting 25th July 2011, 12:01 PM
Replies: 22
Views: 1,555
You Have To Be Very, Very Rich To Hire A "Cheap" Copywriter

Thought I should share this with you…

A potential client phoned, we had a chat, I quoted a price and the client was stunned.

The conversation then went like this-

I said - “Well, you have to...
Forum: Copywriting 23rd July 2011, 05:26 PM
Replies: 23
Views: 3,952
Posted By TimCastleman
Re: stopwatch copywriting .. any one tried it?

Yeah total BS. I mean that's exactly what I do and man it doesn't work at all. Oh except for 4 WSO's of the Day this year ... and about 6 figures income last year. For sure guys - don't do this....
Forum: Main Internet Marketing Discussion Forum 12th July 2011, 10:20 PM
Replies: 74
Views: 2,117
Posted By Michele Miller
How Do YOU Feel About Long-Winded, Slow Talking Videos, Time Taking Videos?

Hi everyone,

I have thought about this for a while now, and I have to say in a lot of instances I give up on the videos and hope there is a PDF to read instead. I love video tuition, and who...
Forum: Copywriting 28th June 2011, 08:37 PM
Replies: 2
Views: 689
Posted By MikeHumphreys
Re: The Ultimate Profit Model for Copywriters??

Michael,

The idea is worth testing and see if it works for you.

Another option could be to partner with clients who you work well with to launch a new product. You're combining strengths so...
Forum: Main Internet Marketing Discussion Forum 24th June 2011, 02:45 PM
Replies: 33
Views: 998
Posted By Shane N
Re: The WSO Section, did it ever have a soul?

Feel free to start your own IM forum and:

1. Give people a FREE starter pack when they join to help get them started making money...
2. Give your members a warning that the products aren't worth...
Forum: Copywriting 23rd June 2011, 05:04 PM
Replies: 30
Views: 1,393
Posted By Daniel Scott
Re: Can you get quality copywriter for under $500?

If you were a killer copywriter...

Someone who was confident their copy converts, and had generated millions for their clients...

Would you write a letter for $500?

-Daniel
Forum: Copywriting 22nd June 2011, 11:18 PM
Replies: 13
Views: 868
Posted By briancassingena
What is the cost of NOT hiring a copywriter?

My guess is most of you reading this are copywriters, but I'm posting this here in case someone with too much time on their hands objects to it being in the main forum, because it's about...
Forum: Copywriting 22nd June 2011, 09:08 AM
Replies: 9
Views: 678
Posted By gjabiz
Choose them. Pick them. Give them the OPPORTUNITY to work with you.

First, I'd ask you to define and identify WHOM you think are the Direct Response Buyers of Copywriting services?

You surely have some folks in mind, eh?

That would be the list to TARGET, rght?...
Forum: Copywriting 21st June 2011, 11:47 PM
Replies: 9
Views: 678
Posted By John_S
Re: How to Transition from Publisher to Copywriter...

It depends. First off, if you have a high bank niche, with great conversions, you don't stray far from that niche.

Second, if you have your house list then you probably have your answer. Next...
Forum: Copywriting 21st June 2011, 11:20 PM
Replies: 9
Views: 678
Posted By Alex Cohen
Re: How to Transition from Publisher to Copywriter...

Michael,

Convert direct response copy prospects the same way you convert product prospects... persuade them.

Write a sales piece (letter or video) and drive targeted traffic to it.

Alex
Forum: Copywriting 20th June 2011, 03:42 PM
Replies: 53
Views: 6,871
Posted By Web Junkie
Your Wife Is Hot...

http://richurban.com/wp-content/uploads/2011/06/wife-is-hot.jpg

Thought this was a PERFECT HEADLINE for an Air Conditioning company. It definitely grabbed my attention when I first drove past the...
Forum: Copywriting 9th August 2010, 06:51 PM
Replies: 10
Views: 1,018
Posted By Hank Rearden
[What I Learned] Day Three: Research Is King

If this is the first post you're reading in the "What I Learned" series,
welcome :-)

In this daily series, I'm going to take something I learned about copy-
writing, marketing or life in...
Forum: Internet Marketing Product Reviews & Ratings 2nd July 2010, 04:22 AM
Replies: 7
Views: 1,870
Re: What's The BEST Pop-Up Box Software?

Look no further: Slide Pop Up | Cheap Internet Marketing Tools (http://cheapinternetmarketingtools.com/slide-in-pop-up)
Forum: Main Internet Marketing Discussion Forum 17th May 2010, 04:21 PM
Replies: 11
Views: 1,732
Posted By Nathaniel and Owen
Re: Embed video in WSO thread

Yeeees,

Thanks to everyone that posted.

We finally embedded the video successfully.

How we actually got it working......We inserted the URL, previewed the thread and it still showed the URL...
Forum: Internet Marketing Product Reviews & Ratings 29th December 2009, 02:30 PM
Replies: 2
Views: 1,599
Posted By xxxJamesxxx
Re: Instant Slide Up?

I use this one

Ultimate Footer Ad - High Conversion Slideup Advertising Solution (http://www.ultimatefooterad.org/)

It's does the same thing but it's 20 bucks cheaper.

Btw I do recommend it....
Showing results 1 to 51 of 51

 
Forum Jump


All times are GMT -6. The time now is 01:08 AM.