Forum: Copywriting
11th September 2009, 02:30 AM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
Here is another check list you may like to use.
AN AIRTIGHT DIRECT MAIL PACKAGE REVIEW CHECKLIST
(Courtesy of Kevin Finn, Finn Communications)
Reviewer's Name: ____________________________...
|
Forum: Copywriting
11th September 2009, 12:04 AM
|
Replies: 14
Views: 894 |
Forum: Copywriting
10th September 2009, 10:11 PM
|
Replies: 14
Views: 894 |
Forum: Copywriting
10th September 2009, 08:23 PM
|
Replies: 14
Views: 894 |
Forum: Copywriting
10th September 2009, 08:18 PM
|
Replies: 14
Views: 894 |
Forum: Copywriting
10th September 2009, 12:30 PM
|
Replies: 14
Views: 894 |
Forum: Copywriting
10th September 2009, 11:41 AM
|
Replies: 14
Views: 894 |
Forum: Copywriting
10th September 2009, 09:53 AM
|
Replies: 14
Views: 894 |
Forum: Copywriting
10th September 2009, 09:42 AM
|
Replies: 14
Views: 894 |
Forum: Copywriting
10th September 2009, 09:34 AM
|
Replies: 14
Views: 894 |
Forum: Copywriting
9th September 2009, 08:14 PM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
Thanks markpocock for sharing the checklist. It certainly is a big help if you have a guide that you can check off instead of just having it run through your mind whether you have done this or that....
|
Forum: Copywriting
9th September 2009, 03:19 AM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
You guys may appreciate this. It's from a
very successful copywriter/marketer. I guess
it's OK to post here. As he made it available
to his list.
My...
|
Forum: Copywriting
9th September 2009, 03:06 AM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
I always write the bullets first.
This gives you the guts of the letter.
Usually then a working headline. Just
to have one up there. i'll come back
and write a better one as the letter...
|
Forum: Copywriting
8th September 2009, 09:16 PM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
Here is a great trick by Jay Abraham for writing copy. Someone originally posted this in Warrior Forum, and I put it on my blog... it's powerful stuff.
Jay Abraham Video...
|
Forum: Copywriting
8th September 2009, 08:20 PM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
Hi I'm new so I'm just trying to get a grasp on what's going on. In my position I see the headline as an important pull to get the customer to continue on.
I do have a question. Given that some of...
|
Forum: Copywriting
7th September 2009, 02:20 PM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
Your Sales Copy should connect with your readers. Simple.....
Always Connect with people emotionally they will certainly take action emotionally......
|
Forum: Copywriting
7th September 2009, 10:26 AM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
I always start with notes. I tend to do them by hand with a 5.6mm lead holder (love it). The notes will be combination of mindmaps and linear notes. I first try to get a feel for the real issues I'm...
|
Forum: Copywriting
6th September 2009, 09:40 AM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
Mmm.
I prefer the 'preparation is key' approach.
IMHO you should already know exactly where you're going. Any inspiration half-way through is either a distraction or something that can easily...
|
Forum: Copywriting
6th September 2009, 04:21 AM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
The headline is indeed everything.
Here's the way I do things though...
As I write... I might change the direction of the copy several times. Inspiration strikes, and all that.
So when I...
|
Forum: Copywriting
6th September 2009, 03:54 AM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
See, this I don't understand. The headline is your big promise, the big benefit, the big story - it's everything.
So to me, writing the headline after is like drawing a map to say where you went,...
|
Forum: Copywriting
6th September 2009, 12:51 AM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
Obviously the first step is a massive amount of research... but I'm assuming you're talking about the actual WRITING.
Personally I figure out what general shape I want the letter to take... and...
|
Forum: Copywriting
5th September 2009, 02:48 PM
|
Replies: 25
Views: 1,577 Re: How Do You Write Your Sales Copy
I'll answer, if only to get the thread moving...
First I select the template that best suits the product. My templates are just plain Word docs with some raw headers, such as "Pre-head, headline,...
|
Forum: Copywriting
19th August 2009, 10:56 AM
|
Replies: 13
Views: 759 Re: Introduction and question
--> How To Dominate Top 10 Search Engine Rankings
However, ONCE AGAIN, Loren is right (damn you and your beautiful hair!). You want the underlying reason why people are even on your site. They...
|
Forum: Copywriting
19th August 2009, 07:45 AM
|
Replies: 13
Views: 759 Re: Introduction and question
Nobody (except SEO pros who want bragging-rights to
woo clients) really cares about what the ranking is...
they care about getting TRAFFIC composed of BUYERS!
Think about that.
Your appeal in...
|
Forum: Copywriting
18th August 2009, 07:52 PM
|
Replies: 13
Views: 759 |
Forum: Copywriting
18th August 2009, 07:37 PM
|
Replies: 13
Views: 759 Re: Introduction and question
'Take Hold Of'
'Conquer'
But like Onslaught has said... "I don't think a word swap would be as good as a re-write"
I would agree with that ;)
|