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Search: Posts Made By: ewenmack
Forum: Copywriting 5th October 2023, 03:51 PM
Replies: 25
Views: 513
Posted By Claude Whitacre
Re: What is your prospect’s most powerful motivation?

Yup.
In nearly every sales and marketing book I read, it mentions "finding the need". ...or "Finding the problem you can solve".

But in my in homes/in offices sales career, I can't think of a...
Forum: Copywriting 3rd October 2023, 03:29 PM
Replies: 25
Views: 513
Posted By Claude Whitacre
Re: What is your prospect’s most powerful motivation?

Very good.

In my experience, the most consistent and strongest internal need we all have is a need for status. Failing that is a need to feel like we have status.

It's why listening is so...
Forum: Copywriting 25th September 2023, 05:46 PM
Replies: 14
Views: 313
Posted By Claude Whitacre
Re: Lies? Lies? Lies?

Weird. I always took that to mean that the marketer/copywriter always spent way more time on a sales letter or one page ad than on creating the entire book/course/information product.

I also took...
Forum: Copywriting 24th September 2023, 06:31 PM
Replies: 14
Views: 313
Posted By max5ty
Re: Lies? Lies? Lies?

@ Claude -

I may have put my post together too quickly and lost the message I was trying to convey in the translation.

The last time you were at say a Taco Bell, and you were sitting eating...
Forum: Offline Marketing 21st September 2023, 12:05 PM
Replies: 15
Views: 277
Posted By Claude Whitacre
Re: Have You Ever Heard Anyone Say This?

A few days ago, I asked the same question on Facebook. Most of my connections there are not business people, and I got a couple dozen answers. Everyone had heard the phrase, including many who didn't...
Forum: Copywriting 21st September 2023, 11:13 AM
Replies: 38
Views: 1,473
Posted By Jonathan 2.0
Re: Anyone Tried/Tested "The Negative Sell?"

Thanks for contributing max5ty. : ) I've been a fan of your Posts for some time now.



Lol ... OK, fair enough.



Interesting eMail follow up strategy Ewen.
Forum: Offline Marketing 31st August 2023, 03:56 PM
Replies: 14
Views: 321
Posted By Claude Whitacre
Re: Treason doth not prosper.

We don't give to telemarketing charities for this very reason. We know that the majority of money goes to the fund raiser. I have a Brother-in law that gives money every year to these guys...and to...
Forum: Offline Marketing 12th October 2021, 03:03 PM
Replies: 110
Views: 2,120
Posted By Claude Whitacre
Re: Name My New Podcast

Why would I want you on my podcast? Because you're smart and interesting. Podcast guests always write their own questions. I'm just there to make you sound good.

I'll let you know when everything...
Forum: Offline Marketing 11th October 2021, 08:46 AM
Replies: 110
Views: 2,120
Posted By Claude Whitacre
Re: Name My New Podcast

My Friend;

Honest, if I wasn't using the podcast to attract JV partners and pitch to their list...I'd do it in a heartbeat. Seriously.

In fact, if the podcast was strictly to retailers...
Forum: Offline Marketing 9th September 2021, 01:59 PM
Replies: 32
Views: 1,426
Posted By Claude Whitacre
Re: High Ticket Prospecting Method That Works (Step by Step)

Guys;

Damnit, damnit, damnit.

I just finished reading Prospect the Sandler Way: A 30-Day Program for Mastering Stress-Free Lead Development.

Sure, I watched the video, but I like reading...
Forum: Offline Marketing 24th August 2021, 08:38 PM
Replies: 4
Views: 333
Posted By Matthew North
Re: Content that works in cold emailing = negative marketing

Bringing a problem to their attention is part of it, as well as getting them to see the implication of what the problem is costing them, and compared to the payoff of having it fixed. For the record,...
Forum: Offline Marketing 24th August 2021, 09:55 AM
Replies: 4
Views: 333
Posted By Matthew North
Content that works in cold emailing = negative marketing

So cold emailing has become my best avenue for getting clients. What has been working particularly well is creating content that creates fear/doubt and attacks the status quo (which is everyone's...
Forum: Offline Marketing 23rd August 2021, 08:19 AM
Replies: 32
Views: 1,426
Posted By Claude Whitacre
Re: High Ticket Prospecting Method That Works (Step by Step)

Steve; Seen it, as I've seen just about all their videos over the last week or so.

May I make a suggestion? The Sandler courses can all be bought much cheaper on E-bay. Some are a few years old,...
Forum: Offline Marketing 22nd August 2021, 11:25 AM
Replies: 32
Views: 1,426
Posted By Claude Whitacre
Re: High Ticket Prospecting Method That Works (Step by Step)

I ordered three different Sandler programs after seeing this video. It's the single best cold calling I've ever seen. Better than anything I've ever done. How the hell did I sell for 40 years and...
Forum: Offline Marketing 17th July 2021, 12:21 PM
Replies: 16
Views: 858
Posted By Princess Balestra
Re: Informational Scarcity. The Jordan Belfort Way

"Be a benevolent expert with a cliffhanger" sums up what I seen in this post.


Define the missin' piece of the puzzle makes 'em wanna read the next chaptah.
Forum: Offline Marketing 7th July 2021, 04:56 PM
Replies: 16
Views: 858
Posted By Claude Whitacre
Re: Informational Scarcity. The Jordan Belfort Way

I look forward to it.

I should mention that the biggest leaps i ever had in income when selling to individuals, I learned while studying marketing, advertising, and copywriting...and applied what...
Forum: Offline Marketing 3rd July 2021, 09:35 AM
Replies: 16
Views: 858
Posted By Claude Whitacre
Re: Informational Scarcity. The Jordan Belfort Way

I understand.

He isn't my cup of tea either. And when I read posts on his Facebook page by other reps that follow him, they tend to be young aggressive, hyper, immature men.

Also, not my...
Forum: Offline Marketing 2nd July 2021, 09:11 AM
Replies: 16
Views: 858
Posted By Claude Whitacre
Re: Informational Scarcity. The Jordan Belfort Way

Damn Ewen...that's wicked smart. I'm stealing the idea.

A related technique, when they ask about competition, is to praise the other company, and their offer as the ideal solution ....for a...
Forum: Offline Marketing 18th April 2021, 03:04 PM
Replies: 5
Views: 398
Posted By earman
Re: Direct Mail V's Adwords: And the winner is...

Ewen, the links aren’t working.
Thank you for all your excellent posts.
Forum: Offline Marketing 17th April 2021, 09:26 PM
Replies: 47
Views: 1,475
Posted By savidge4
Re: Since this is the place for offline...

Can we agree? kinda? depends on your client base right?

Lets jump this back to the OP - and mailers. Depending on the client and their level of trust with my services, what you are laying out...
Forum: Offline Marketing 17th April 2021, 04:32 PM
Replies: 47
Views: 1,475
Posted By max5ty
Re: Since this is the place for offline...

Ewenmack...I love your posts and I love your insights.

I really do...

You're brilliant.

A lot of things I disagree with...but that's life...and that's how we learn from each other.

But,...
Forum: Offline Marketing 17th April 2021, 09:48 AM
Replies: 47
Views: 1,475
Posted By Claude Whitacre
Re: Since this is the place for offline...

Again, an insightful post I want to comment on. This isn't really for you, because I think you know this...but just to clarify for some.

It isn't just buyers VS non-buyers as a list.

There are...
Forum: Offline Marketing 31st January 2021, 10:59 AM
Replies: 7
Views: 221
Posted By GordonJ
Re: Can you help me segment today's opportunity seeker?

Thanks Ewen, I am doing a deep dive into Nextmark and Database USA, etc. I've been told not to worry about the lists, he has some list expert on hand.

I am weighing my involvement. If it...
Forum: Offline Marketing 26th January 2021, 04:09 PM
Replies: 6
Views: 311
Posted By 1Bryan
Re: New Movers Are BIG Spenders

This is def true. A friend moved to a new apt. Now she's overwhelmed with all the things she "has to" buy. I'm like, do u really have to buy anything? Haha .. bad question. She got sh*tty with...
Forum: Offline Marketing 22nd January 2021, 11:14 AM
Replies: 24
Views: 655
Posted By 1Bryan
Re: What are some good services to sell via cold calls?

Thanks everyone. We're gonna go with 1 hr selling Wordpress sites and 1 hr selling Squidcircle. Both per day. So he sees what he likes and gets results from.

Lol, I felt weird because one thing...
Forum: Offline Marketing 21st January 2021, 08:22 PM
Replies: 24
Views: 655
Posted By 1Bryan
Re: What are some good services to sell via cold calls?

Thanks Ewen. That's something I would never ever think of. I'll have to see if that interests him.
Forum: Copywriting 16th January 2021, 01:23 PM
Replies: 15
Views: 444
Posted By Princess Balestra
Re: Creativity - Your Way?

That's real neat, Ewan.

But I jus' gotta ask ... what was keepin' the lone cleanah gowin'?

MOP GAS
sniff as you clean
for vigor real mean


As a mortal public servant, you'll know how hard...
Forum: Offline Marketing 8th January 2021, 04:14 PM
Replies: 6
Views: 311
Posted By Claude Whitacre
Re: New Movers Are BIG Spenders

I think that figure fairly screams out to car dealers to mail to new home owners.
Forum: Offline Marketing 8th January 2021, 03:10 PM
Replies: 6
Views: 311
Posted By Claude Whitacre
Re: New Movers Are BIG Spenders

Of course, all these services are needed. But to me, the takeaway from this is that after buying a home (the biggest purchase in a life) their "Buying glands" are turned on. It's so much easier for...
Forum: Offline Marketing 12th September 2020, 04:57 PM
Replies: 7
Views: 316
Posted By StevenTylerPjs
RE: Anybody in Solar?

Thanks Ewen!

Update:

I’ve run 6 appointments and closed 2. I haven’t looked into hitting any businesses yet as I’m still learning more about solar itself. I want to be sure I can confidently...
Forum: Offline Marketing 25th July 2020, 08:16 AM
Replies: 17
Views: 530
Posted By Claude Whitacre
Forum: Copywriting 19th June 2020, 05:46 PM
Replies: 25
Views: 912
Posted By Tony M
RE: How Gary Halbert and an empty coffee cup got me a job

Now that wouldn't be a bad idea.
It shows dedication and commitment.

Doberman Dan sent Gary Halbert a fictitious news article about the both of them, framed it, and sent to Gary. That's how he...
Forum: Copywriting 13th June 2020, 09:47 AM
Replies: 80
Views: 2,092
Posted By Shawn Cesar
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

The word thank you is not enough to thank you guys....

Thank you so much, was super valuable information and I am reading it over and over
never feeling bored or tired.
Forum: Copywriting 13th June 2020, 08:23 AM
Replies: 80
Views: 2,092
Posted By myob
There Are 26 Major Secrets In Copywriting

Don't worry. He's got a long way to go. There are 26 major secrets in copywriting, and then they must also be arranged in proper order.

We have only briefly demonstrated this language of...
Forum: Copywriting 28th May 2020, 02:49 PM
Replies: 25
Views: 912
Posted By Claude Whitacre
Re: How Gary Halbert and an empty coffee cup got me a job

I'm not sure it was the grabber that got you the job.

The vast majority of people that are looking for work just hand out resumes.

As someone who has hired hundreds of reps, I can tell you...
Forum: Copywriting 27th May 2020, 11:09 PM
Replies: 25
Views: 912
Posted By Tony M
How Gary Halbert and an empty coffee cup got me a job

A handful of years ago I needed a job.

Like a REAL job.

A good ol' 9-5er.

After sweeping through the listings on Craigslist, I found a potential job as a sales guy for a well-known pest...
Forum: Copywriting 27th May 2020, 02:58 PM
Replies: 137
Views: 2,293
Posted By Claude Whitacre
Re: "AIDA is it still a viable way of structuring a pieceof writing or are there better one's to use

I assumed that anyone you sent your pitch to already was qualified in some way, or was segmented...except for ads in mass media.

But AIDA can be interpreted so broadly that it would apply to...
Forum: Copywriting 25th May 2020, 09:55 AM
Replies: 137
Views: 2,293
Posted By Claude Whitacre
Re: "AIDA is it still a viable way of structuring a pieceof writing or are there better one's to use

I agree. Not in every case.....but after you have had success in a field for decades, and you start seeing your own mortality....it seems like such a waste to let all this accumulated wisdom just...
Forum: Copywriting 23rd May 2020, 10:29 AM
Replies: 137
Views: 2,293
Posted By Claude Whitacre
Re: "AIDA is it still a viable way of structuring a pieceof writing or are there better one's to use

Ewen; THAT...That right there is one of the top advertising/selling secrets. And it's a mistake I see over and over again in sales........

Salespeople thinking that it's the customer's job to...
Forum: Offline Marketing 30th April 2020, 11:05 AM
Replies: 0
Views: 397
Posted By Claude Whitacre
Interview On Selling Local Online Marketing Services

Guys; A few days ago I was interviewed by Ed Stapleton. He's in the SEO and PPC business. It's 99% content, with a mention of my books at the end. But it includes two complete cold calling scripts,...
Forum: Offline Marketing 11th April 2020, 04:18 PM
Replies: 41
Views: 1,547
Posted By GordonJ
HAVE TO note; FOOD on this list.

Thanks for this list. Hard not to notice how much food is on the hot list, and little food is on the cold list. 50% of top 20, all over 200% are food related. Guess we still have to eat, eh?

But,...
Forum: Copywriting 7th March 2020, 09:35 PM
Replies: 26
Views: 611
Posted By GordonJ
And get this.

Thanks Jeffery, last time I heard that, I was looking in the mirror. HA.

So, as a follow up. Let me tell you what a winning headline turned out to be.

Sure, we were selling a pain gel, so we...
Forum: Copywriting 7th March 2020, 04:37 PM
Replies: 26
Views: 611
Posted By GordonJ
Stimulus, Emotional...Response.

When I want to influence someone, I begin at the END. Exactly what do I want them to do. That is the Response. In writing direct response copy, that is often an order, a sale, or further call to...
Forum: Offline Marketing 4th March 2020, 10:44 PM
Replies: 14
Views: 916
Posted By max5ty
Re: How To Stand Out In A Crowded Market...

I may be reading this post wrong...

There's a difference between the big idea and a strategy.

Waiting for something to change/happen is a strategy.

A big idea is your marketing message, one...
Forum: Offline Marketing 23rd February 2020, 11:47 AM
Replies: 16
Views: 566
Posted By Claude Whitacre
I Sell A Commodity

I've heard that from lots and lots of salespeople and small business owners.They say it because they think that price is their only advantage.

The thought also protects them from feeling the need...
Forum: Offline Marketing 19th February 2020, 10:05 AM
Replies: 66
Views: 2,319
Posted By Claude Whitacre
Re: Does cold calling still work?

Does cold calling still work? I suppose.

But cold calling people, or small businesses out of the blue with no reason for them to talk to you (from their point of view) is a hard hard road.

The...
Forum: Offline Marketing 13th February 2020, 07:21 AM
Replies: 9
Views: 284
Posted By AdmanMrWoo
Re: Bedell's First Scientific Principle Of Selling

ewenmack (http://www.warriorforum.com/members/ewenmack.html)
I'M IMPRESSED.. you're a good egg, near as I can tell.

Way back, when I first started my ad agency in Santa Barbara, I bought a...
Forum: Offline Marketing 12th February 2020, 01:21 PM
Replies: 9
Views: 284
Posted By AdmanMrWoo
Re: Bedell's First Scientific Principle Of Selling

It'd be fun to see the web site as an example.
Forum: Offline Marketing 17th January 2020, 04:41 PM
Replies: 14
Views: 840
Posted By jeremytfleming
Re: The Ultimate Sales Letter? Catching the BIG fish.

Thanks for all the advice guys. I never worked for the gentleman, but we’ve known each other on a casual basis for 20 yrs. I also owned a repair shop for a short time when the economy was in the...
Forum: Offline Marketing 7th January 2020, 08:42 AM
Replies: 25
Views: 838
Posted By kenmichaels
Re: The way we sell = the way we like to be sold?

When I was a young chap suckling on the teat of ignorance I was offered my first sales job.

Fast forward 20 something years and I understand I wasn't offered anything, I was seduced by a...
Forum: Offline Marketing 4th January 2020, 05:15 PM
Replies: 32
Views: 768
Posted By Claude Whitacre
Re: How People Make Decisions

I don't know exactly how people made decisions...but I don't have to know.

This is what I know.
They tend to repeat themselves. Buying history tells us how likely they are to buy.

Let's say...
Forum: Offline Marketing 28th December 2019, 09:38 AM
Replies: 25
Views: 838
Posted By Claude Whitacre
Re: The way we sell = the way we like to be sold?

That's the key. Really listening to someone is a high compliment. But most people aren't listening. They are waiting for the other person to stop talking, so they can tell their own story, or make...
Forum: Offline Marketing 27th December 2019, 09:22 AM
Replies: 25
Views: 838
Posted By Claude Whitacre
Re: The way we sell = the way we like to be sold?

Unfortunately, the vast majority of salespeople (like any other people) are not self aware enough to realize that what they are saying would never work on them. They have their point that they need...
Forum: Offline Marketing 1st December 2019, 12:44 PM
Replies: 4
Views: 450
Posted By Ron Lafuddy
Re: Old Marketing Principle That Works Today

And when.

Hi Ewen,

Good topic.

I was working a welcome service program for advertisers who wanted to reach new homeowners and came across a crucial element that determined whether the...
Forum: Offline Marketing 28th November 2019, 10:25 AM
Replies: 26
Views: 706
Posted By Jason Kanigan
Re: Planning to start creating wooden furniture and selling online

The concept is fine. Where you need to do work is not in creating the product...it's in finding a steady stream of people who'll be interested in being BUYERS of your products.

And merely listing...
Forum: Copywriting 21st November 2019, 09:26 AM
Replies: 18
Views: 1,258
Posted By SARubin
Re: The problem lies in your question.

Good stuff Gordon. Except for one thing...

"Mr. Rubin" was my dad. And even though I'm starting to look more like the old guy with each passing year, I'm still just Steven. I only use the screen...
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