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Search: Posts Made By: gerardleroux
Forum: Copywriting 15th July 2013, 02:12 PM
Replies: 10
Views: 771
Posted By ewenmack
Re: Sales letter intro critique please

Gerard, it seems to me you are wasting your time and ultimately a good response rate while you are working on the mechanics of writing.

This time could be spent on doing more in depth research on...
Forum: Copywriting 15th July 2013, 06:11 AM
Replies: 10
Views: 771
Posted By ewenmack
Re: Sales letter intro critique please

Gerard, if we were on a paid consulting call I'd be asking you what
is the one big problem the brokers are fully aware of, what are the alternatives they know about and how intense is this one...
Forum: Copywriting 13th July 2013, 07:53 AM
Replies: 10
Views: 771
Posted By OutOfThisWord
Re: Sales letter intro critique please

Your headlines and subheads are telling them something they already know.

Your big selling idea may be hidden in one of your bullets, so do a little digging there.

And since you work for this...
Forum: Main Internet Marketing Discussion Forum 10th November 2009, 03:39 PM
Replies: 38
Views: 1,467
Posted By dv8
Re: My wife says this is a crazy stragegy - what do you think?

I am not so sure having a paid forum is the best way to approach this. Afterall, these are people that are (well most of them) out of work. So paying for something on a monthly basis is not...
Forum: Main Internet Marketing Discussion Forum 10th November 2009, 07:01 AM
Replies: 38
Views: 1,467
Posted By mgkimsal
Re: My wife says this is a crazy stragegy - what do you think?

Are you buying from yourself? You know your subscribers better than I do, I'm sure, but... doing something based solely on what *you* would buy or how *you* would operate won't get very far. Some...
Forum: Main Internet Marketing Discussion Forum 9th November 2009, 10:31 PM
Replies: 38
Views: 1,467
Posted By travlinguy
Re: My wife says this is a crazy stragegy - what do you think?

I agree with your wife. After looking at your main site I'm assuming the book is loaded with excellent content because your site is. I'd bet you have a couple of tutorials in there, some special...
Forum: Main Internet Marketing Discussion Forum 9th November 2009, 10:14 PM
Replies: 38
Views: 1,467
Posted By Mark Jordan
Re: My wife says this is a crazy stragegy - what do you think?

Start by selling the book. Promote the heck out of it. When it looks like sales are starting to drop off, THEN use is as a free lead-in to some great backend programs. That way, people will have...
Forum: Main Internet Marketing Discussion Forum 9th November 2009, 07:52 PM
Replies: 38
Views: 1,467
Posted By Easy Cash
Re: My wife says this is a crazy stragegy - what do you think?

How many quality books in your local book shop are 200 pages long and are free?

I would think none.

Give people a teaser first to attract their interest and then sell your book.

If your...
Forum: Main Internet Marketing Discussion Forum 9th November 2009, 07:47 PM
Replies: 38
Views: 1,467
Posted By Greg Brierley
Re: My wife says this is a crazy stragegy - what do you think?

I would add that in building stronger relationship the business model then infers that the profit is made at the back-end. I would make sure that the "subscription" forum will provide this profit. As...
Forum: Main Internet Marketing Discussion Forum 9th November 2009, 01:55 PM
Replies: 38
Views: 1,467
Posted By Emily Meeks
Re: My wife says this is a crazy stragegy - what do you think?

It may feel weird to give away one or two chapters, but trust me when I say it works well.

Several months ago a couple pretty well-known marketers, Mike and Anik, released a product called the...
Forum: Main Internet Marketing Discussion Forum 9th November 2009, 01:14 PM
Replies: 38
Views: 1,467
Posted By LilBlackDress
Re: My wife says this is a crazy stragegy - what do you think?

I would give away free tips reports based on your big book. Write articles based on the book and use social media etc. to get attention. Then lead readers to your website where you could sell the...
Forum: Main Internet Marketing Discussion Forum 9th November 2009, 12:52 PM
Replies: 38
Views: 1,467
Posted By real-deal
Re: My wife says this is a crazy stragegy - what do you think?

Yeah I agree with Steve too. I have read Brads book and it is great, he uses the book exceptionally well as both a tool to build trust and confidence, as well as plug his software. So if you can...
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