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Search took 0.01 seconds. Search: Posts Made By: chief1
Forum: Copywriting 10th November 2008, 10:37 AM
Replies: 36
Views: 1,525
Posted By Loren Woirhaye
Re: How to still write great copy if you have NO proof

Proof exists in the mind of the reader of the letter.

It's not just testimonials (social proof). It has to do
with getting the reader saying :

YES - that makes sense. I agree with that -
...
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