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When marketing operations transition into automation, one considers what is gained and what is*lost. Human error is eradicated. Noticeable non-human behavioural patterns may be*recognised from customers. Memory capacity and quantitative accuracy*is increased. Employees*gain additional time to pursue non-AI related tasks.*Changes in labour costs are seen.

AI has room for future growth*using*self-learning cognitive systems*and either*disruption or intelligence amplification (IA) will be seen in marketing.

Your thoughts on this prospect?
#automation #marketing

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