What is the proper way to specialize / niche as a programmer?

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Does it make sense to try to position oneself as the "law firm programmer" or "the general contractor systems developer" ? Or is this a bad segmentation?

I am mulling over what exactly would be seen in a positive light. Something about being a technician and mashing that into a niche feels "square peg into round hole" to me.

What do you guys think? Is this a fine strategy on its own? Or would you add even more words to your positioning with something more benefit laden (revenue enhancement systems developer for lawyers)?
#niche #programmer #proper #specialize
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