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question about pageimpressions and visitors

by Chrissy Allen
1 replies
Hi guys

Can anyone please confirm the difference between page impressions and visitors.

Does it mean that if you have 1000 visitors to your site and each visitor looked at 2 pages on your site the impressions would be 2000?

And if they looked at 3 pages the impressions would be 3000?

Many thanks

Chunkynuts
#pageimpressions #question #visitors
  • Profile picture of the author Pointer
    Yes, that's typically what this means. The terminology can be different depending on the analytics software being used though.

    Sometimes analytics programs will break it down between visits and unique visitors. So I could visit your website 5 times in one day, which would be 5 visits but would only be 1 unique visitor.
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