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Banner Ad / Link Monitoring

by GlenH
3 replies
HI All.

 I was not too sure where to post this. So I hope here is ok!

 I do a lot of banner advertising and where I make a deal with a site owner to place banners on a particular page of their site. I pay for these placements on a monthly basis.

 I also have other forms of advertising that I place on other sites.

 The difficulty is keeping track of all the banner ads and other adverting links I have spread across dozens and dozens of sites without having to visit each site regularly and manually to check that all is still in place and that my banners or ads and not been removed, or changed position.

 I know there are plenty of apps. that can tell you the numbers of back links pointing to any specific site, but that's about it.

 Does any one know of a software that can automate that 'link / banner ad ' monitoring process as I've described

 Extensive searches on Google have returned nothing of use

 So any advise would be appreciated..

 Thanks

 Glen
#banner #link #monitoring
  • Profile picture of the author ntemple
    It depends on how much control you have of your banner placements, and the reason for placing the banners.

    If you can, consider using a system such as OpenX (an ad server) where you would place your banners, then you'd provide the code for your banners to each publisher.

    The system will then track impressions as well as clicks for you, and provide reporting.

    If you are buying direct links for the purpose of PR or direct backlinks, the above won't work because it relies on redirects and javascript.

    In that case, you'd need a solution that pulls down each page and looks for a specific piece of text (your link) on those pages. That's common functionality in most "website monitoring" scripts, so that may be where you should begin the search.

    Nick

    Edit: it gets much more complicated if you need to monitor position as well. I can't think of an automated way to do that reliably. You may want to consider hiring an inexpensive outsourcer and arm them with a spreadsheet of links and positions.
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  • Profile picture of the author Ken Durham
    OpenX is a great tool and invaluable for banner management, on your end of things.
    But that doesn't help your specific situation....I just like OpenX

    Your situation would be a difficult one, as mentioned by ntemple. If you used OpenX to manage your banners, you would be able to watch "activity", all in one place via the reports.
    Actually, watching for inactivity would be the task. Of course there is the extra work of getting all of your campaigns set up in OpenX. There is also a slight learning curve.

    not an easy solution
    Signature

    yes, I am....

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    • Profile picture of the author Jahnold
      You can use PHP to serve images. The link in your clients page would be to something like yoursite.com/images.php?id=1

      The php would then just output headers indicating that it was an image and the image itself. You can then grab the request info from the server getting details of the sites

      Matt
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